Good product and looks like how it was advertised, just the price is quite high for stickers but then these were better priced than other companies. So far so good, need to be washed a lot to see what... See more
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Review summary
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These are the best labels you can ever get. They're super durable and last forever—perfect for everything (uniforms, pencil cases, water bottles). I've been buying them for years. When production stop... See more
We enjoyed our experience, I let my little do all the choosing, she was delighted with what she chose and said they were perfect! We've used them on her school wellies, bags,uniform, and headphones.... See more
The best stick on labels I’ve ever tried, stay on after multiple washes in the machine and even withstand the tumble dryer. I always attach them to wash labels. They also stay on pots/lunch boxes etc... See more
Company details
Written by the company
Super Labels - UK's Trusted Provider of Durable Name Labels. Super Labels delivers smart and durable labelling solutions to families across the United Kingdom. We've established ourselves as a reliable supplier of quality name labels, photo name labels, mini labels, iron-on labels, wall stickers, and ID products. Name Labels That Last Our self-adhesive name labels and photo name labels stand out for their exceptional quality and durability. They withstand washing machines (60°C), dishwashers, microwaves, and freezers without losing adhesion or readability. All labels attach easily with no ironing or sewing required. Perfect for Schools and Nurseries Our photo name labels, displaying both name and picture, are particularly popular in nurseries and primary schools where young children can easily recognise their belongings. This significantly reduces the risk of lost clothing and equipment during busy school days. MY ID - Safety on the Go MY ID wristbands provide extra security when children are on trips, travels, or in crowded places. The wristband is made of soft, adjustable silicone with a waterproof aluminium capsule containing laser-engraved contact information. At Super Labels, we prioritise both product quality and customer service. We offer fast delivery from our UK warehouse, and all products are designed for long-lasting use in British daily life. Visit www.superlabels.co.uk to explore our complete range of name labels, children's labels, stickers, and ID products.
Contact info
128 Aldersgate Street, EC1A 4AE, London, United Kingdom
- post@superlabels.co.uk
- superlabels.co.uk
4.1
Great
894 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
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Reply from Super Labels
Hi Jackie,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
We recommend that your put them on care label, and not directly on the garment, and avoid washing the clothes within 24 hours. Also a good idea is to press a little extra on the corners of the labels when applying them onto the clothes.
Let us know on post@superlabels.co.uk if this doesn't solve the problem and we will find a solution. Sometimes it could be something with the glue on the labels.
Best wishes,
Henrik / Superlabels
These labels are brilliant
These labels are brilliant, and the kids love them too. Love that you can put their pics on them, they are too cute.
August 6, 2025
Very very beautiful 😊
August 6, 2025
I have just brought these for the first…
I have just brought these for the first time and there amazing I will buy these again im so happy with them ☺️
August 27, 2025
Unprompted review
Best labels ever bought
I bought these labels first time years ago when my son started nursery . They were brilliant . I tried to find the company to order more a few years ago and couldn’t find them . I was thrilled to see them appear on my Facebook page recently and ordered immediately. They arrived fast and are the same amazing quality . I literally use them on everything . One of his towels still has the original label on it and it has been washed so many times over the years . My daughter is now excitedly awaiting her delivery of labels for her children knowing how good they were for her little brother .
August 11, 2025
Great name labels
The name labels arrived on time and with all the information on them as supplied to them.
August 11, 2025
The.labels were too small
August 9, 2025
These do not survive being washed
I ordered the name labels for my kids school uniform. They look great but unfortunately do not survive being washed. I’ve put them through one wash, went to hang it out and discovered all the labels are coming off. Lost their stick. Very disappointing.
August 21, 2025
Unprompted review
Reply from Super Labels
Hi Rachel,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
We recommend that your put them on care label, and not directly on the garment, and avoid washing the clothes within 24 hours. Also a good idea is to press a little extra on the corners of the labels when applying them onto the clothes.
Let us know on post@superlabels.co.uk if this doesn't solve the problem and we will find a solution. Sometimes it could be something with the glue on the labels.
Best wishes,
Henrik / Superlabels
Disappointing
Labels arrived. All looked good, easy to put on seemed to adhere well. However not even a week in to the new school year and I have already found several labels unstuck after washing. Will not be purchasing again. Very disappointed
August 6, 2025
Reply from Super Labels
Hi Caroline,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
We recommend that your put them on care label, and not directly on the garment, and avoid washing the clothes within 24 hours. Also a good idea is to press a little extra on the corners of the labels when applying them onto the clothes.
Let us know on post@superlabels.co.uk if this doesn't solve the problem and we will find a solution. Sometimes it could be something with the glue on the labels.
Best wishes,
Henrik / Superlabels
Excellent!
Excellent!! Bought 2 sets then ordered mini stickers for pencils because I was so impressed!! Competitors are selling 1/2 the quantity for double the price!! Super labels really are SUPER!! 🌟
July 31, 2025
Very easy to order very happy with them very clear picture will definitely use them again came very quickly
Very easy to order and came very quickly
August 5, 2025
Easy to navigate the site & place my…
Easy to navigate the site & place my order. Great to preview the item. Quickly dispatched & great quality.
August 4, 2025
Loads of designs and colours to choose…
Loads of designs and colours to choose from and easy to order. They came extremely quickly. Really nice product and stick really well.
July 24, 2025
Princess labels for our little princess
We enjoyed our experience, I let my little do all the choosing, she was delighted with what she chose and said they were perfect! We've used them on her school wellies, bags,uniform, and headphones. Even used them to identify her left and right shoes. Our labels arrived quickly, there's a good amount incase make a mistake in placement, and they stand out from the iron on labels,great, we are definitely happy with our purchase.
July 20, 2025
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