Always excellent service from Superpet Ltd. Repeat orders are despatched promptly, and delivery being free on all orders is a plus I know that I can rely on fast delivery from Superpet. It beats h... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.
Contact info
Wilverley Road, BH23 3RU, Christchurch, United Kingdom
- 01202 483797
- Sales@superpet.co.uk
- superpet.co.uk
Replied to 83% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Part of my order was incorrect
Part of my order was incorrect. The first reply was to say that they had updated the website for me, how does this help? Then I asked them to send a courier to collect the item and refund me. They told me to send it back. I will not pay to send back an item that I did not order. I checked my order online only to find they had changed it. Dishonest and despicable and what I received was not even what they changed it to. I also sent a copy of my order confirmation email showing exactly what I ordered. They could have emailed to ask if I would accept the change but did not and like other reviews I have read made it sound like my fault. Silence since. I am absolutely disgusted with my treatment. Unfortunately you cannot get in touch with the directors, which is bad. I will not be buying from them again. Amazingly now I have reviewed you on trustpilot you have decided to reply. I have no wish to add more since I have already sent you numerous emails. Non of which you have answered to my satisfaction. What you sent was mixed selection not fish. Take responsibility and send a courier to collect it. Your customer service is a joke.

Reply from Superpet Limited
Great service and reasonable prices
Great service and reasonable prices. Looked at several options and these were the best by far
I have shopped with Super Pet before…
I have shopped with Super Pet before and have always be satisfied, if I had a problem I would let you know.
Quality products with brilliant service…
Quality products with brilliant service as standard with competitive prices!
prompt and efficient
Good quality and value with excellent…
Good quality and value with excellent dispatch
Very competitive price
Very competitive price, easy website to navigate and fast delivery.
recent order
always easy to order,very competitive prices and always fast and well packaged deliveries.
They are wonderful company
They are wonderful company. The Web site is so easy to use and a the delivery's are free. They always dispatch quickly and keep me informed. You can also gain points which when redeemed give you money off your order. Thank you Superpet.
An excellent family business
An excellent family business
I order shelled peanuts for the squirrels and they love them.Meal worms for the birds. orders come quickly would highly recommended
5 star satisfied customer
I wanted to let you know as a longstanding and regular customer, how very pleased I am with my last purchase from Superpet. It was my monthly order of calci worms for the birds & monkey nuts for the squirrels. The quality of products is consistently excellent and this is backed up by an extremely reliable delivery service. I will definitely be re-ordering soon to keep our wildlife happy 🐿️….. Thanks again. Jenny 😃
Calciworms
Really good quality calciworms at a great price. I subscribe as the birds eat 12.5kg per month. Quick, easy delivery.
Amazon ruled in my favour
I have waited until Amazon ruled on my complaint before writing this review. This morning, Amazon ruled in my favour. Read the 1 star reviews here and you will see the dreadful customer service of this firm. They sent the wrong item. I returned it but they refused to refund me - even when I gave them the tracking number that proved I had sent it back. Instead, they did not reply. It was radio silence. Deceitful or incompetent? I've no idea. Clearly I am not the only one who has suffered at the hands of this ignorant company. The Goode family own this business. If any of them are reading this (Anthony, Joseph, Susan?) is this the sort of reputation you want? I am disgusted at how you have treated me - and clearly, so is Amazon.
Update in response to the below reply from Superpet:
To the anonymous person who wrote that reply, you are woefully ignorant of the facts and your attitude shows why you have so many 1 star reviews on Trustpilot specifically relating to customer service. The speed at which you replied to my 1 star Trustpilot review was that of a gazelle, yet when it came to paying me back the money I was owed you moved like a glacier. In fact, slower than a glacier. You simply did not pay me back! FACT. That is why I had to complain to Amazon and it was Amazon who paid me back via their A-Z guarantee, it was not someone at your end. I even sent you the tracking number but then you went to radio silence. You come across like an angry little person who cannot bear fair and honest criticism. I gave you 1 star to help other future customers so they don't fall into the same trap I did. You imply that I am someone who wants to "skip all normal procedures if something goes wrong." I don't think I skipped any procedures. I sent the item back and requested a refund. It is your company that skipped normal procedures by sending me the incorrect item and by refusing to pay me back my money. Amazon clearly ruled in my favour. I hope others read what you have written and note your tone. In your world, any negative criticism is clearly the fault of the critic and not your own. It speaks volumes as to the sort of company you are. Thank you for your feedback on me as a person. Most entertaining. Finally, there is a consistent theme if you look at the 1 star reviews. Something goes wrong with the order, it is returned, but no refund is forthcoming. Funny that. I was clearly not alone! Be careful.

Reply from Superpet Limited
Thank you for your service very fast
Thank you for your service very fast
Bill Horrell
Really reliable service
Excellent reliable company
Excellent reliable company selling authentic quality products 3pks pet bakery Sunday roast biscuits for only £10.99 with free delivery brilliant you can't go far wrong arrived quickly and in perfect condition 💯 satisfaction highly recommend 💕😀👍🐕
Order received quickly
Best price but out of stock. That’s lying isn’t it?
Best price on internet comparison. Out of stock.
People should be made to honour their promises.

Reply from Superpet Limited
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







