Always excellent service from Superpet Ltd. Repeat orders are despatched promptly, and delivery being free on all orders is a plus I know that I can rely on fast delivery from Superpet. It beats h... See more
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Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.
Contact info
Wilverley Road, BH23 3RU, Christchurch, United Kingdom
- 01202 483797
- Sales@superpet.co.uk
- superpet.co.uk
Replied to 83% of negative reviews
Typically replies within 24 hours
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Free delivery is great, a huge variety of products
I found a renal dog food for my dog to try as she stopped eating the previous brand she was on. I liked the fact l could order just 6 cans and that l did not have to pay for delivery. This was a big plus for me. The food arrived within a reasonable time frame. Luckily my dog likes the food at the moment. So I am happy to keep using this company long term. I like the fact they offer reward points and have a vast array of products.
Absolutely disgusting attitude
Absolutely disgusting attitude with these people. An issue with their website caused my transaction to move from normal card payment to a company called "Shop" who have now sent me a message stating that they are storing my card and personal details. Superpet refuse to help and have refused to cancel the order. RIP OFF MERCHANTS.

Reply from Superpet Limited
Product great, customer service, yet to be convinced.
I’d never purchased from this company before. My neighbour gave me a Himalayan yak chew so our dog could try it. He love it so decided to ask for details. Called the company and felt customer service could have been more helpful by guiding me through their website as I generally prefer to talk to a human being but felt they were unhelpful. To be fair they seemed rushed too. Surely, it would be helpful to employ an extra person even on a p/t basis. Product great, service yet to be convinced.
Excellent Delivery ordered 1 day & it…
Excellent Delivery ordered 1 day & it came the next day. Thankyou
Just wonderful been using super pets…
Just wonderful been using super pets for a few years now, never had a bad delivery, always got what I need, all year round
Lots of very hungry birds.
Parcel arrived on time and in good order. Contents as expected, wild birds very grateful and happy with their food
Poor Packaging
Great product and best price BUT you need to improve your packaging - I've ordered twice now and both times the bag has been burst with seed loss and the PO have had to put it into one of their own bags with a note.
Terrible packaging
Terrible packaging. Item arrived destroyed and company refused a refund, making a joke of my complaint.

Reply from Superpet Limited
Always Reliable
My pets officially love SuperPet (and so do I!) 🐾
Superpet Limited is paws-itively amazing! Every time I order, it's like Christmas for my furry crew. Fast delivery, great prices, and a huge selection of goodies – from tasty treats to toys that actually survive more than five minutes with my dog! 😂 Customer service is super friendly too – you can tell these folks actually love pets. 10/10 from me (and 100/10 from Hugo and Willow)! 🐶🐱💖
Good quality pet food and prompt…
Good quality pet food and prompt delivery.
Shocking customer service.
I purchased a bag of Original Best Cat litter which was delivered in an unacceptable condition with a huge slash down the bag with loads of the cat litter spilt all over the external clear bag. There was also a hole in the external bag where litter was escaping. I've ordered this litter several times from different suppliers, including Superpet and this is the first time this has happened. I contacted them by phone and also emailed them pictures of the bag. After some to-ing and fro-ing over whether or not the goods were in and acceptable condition or not they eventually agreed to refund the item, and they sent me a Royal Mail returns label. The goods were picked up on Saturday the 12th of April 2025, and delivered to them on Wednesday the 16th of April 2025. It is now Friday the 25th of April 2025 and I am yet to receive a refund. I have emailed them several times asking when I can expect a refund and they are just ignoring my emails. I now have no option but to report them to my bank and request a refund via them. This is absolutely shocking customer service. I will not be purchasing anything from them again. And I wouldn't recommend anyone else does either.

Reply from Superpet Limited
great service and packing
Avoid this company
Avoid this company, ordered an item from this company via Ebay on the 2 April and paid over £125.00 for it. Stated that it would arrive between 4 and 9 April. Contacted the company on the 8 April to ask why the item has not been posted. No answer just refunded me and used the excuse out of stock via Ebay, yet they are still advertising that they have 7 in stock. This company should be investigated for advertising items it clearly does not have.
Answer to reply.
I have checked all the details on your website and on Ebay and the details are exactly the same. I ordered "petsafe happy ride collapsible travel carrier for pets up to 27kg". Only to be told you do not have them in stock but you, we're still advertising them on Ebay. I did not order via supersets.co.uk but via your Ebay advert and it is still your company.

Reply from Superpet Limited
Loyalty Met with Unfair Accusations
We’ve spent over £20,000 with Superpet in the past two years, purchasing items to resell. Their prices have often been competitive and orders were generally handled promptly, which we appreciated.
However, we’ve now stopped doing business with them due to how we were treated. Despite placing all orders through their public retail website at full retail prices—like any other customer—we were retrospectively denied reward points without any notice. When we enquired, we were told we were "abusing" their rewards system, simply for using and redeeming points that had been automatically applied to our account for years.
At no point were we informed that being a reseller disqualified us from earning points, and no clear policy was visible on the site during that time. Rather than acknowledge the lack of communication, we were repeatedly accused of policy abuse.
We’re transparent about being a business, and we never expected special treatment—just fairness and clear communication. It's disappointing to be treated this way after a long period of consistent custom, and we’ve chosen to take our business elsewhere.
Edit: unfortunately, it's factually incorrect and grossly misleading to for Superpet to claim they had reached out to explain the situation. If they had done that, this review would never have been written. It's the fact that they did not tell us and then went onto repeatedly accuse us of "abuse". I also note that neither their terms and conditions nor their "Subscription And Rewards Policy" make any mention of the exclusions they refer to; and even if they did we are operating as retail customers, buying at retail prices - we have obtained any discounts from them that would warrant being treated as anything else.

Reply from Superpet Limited
Lovely fresh hazelnuts.
Lovely fresh hazelnuts from this company. Great price and speedy free delivery. Excellent.
Wonderful people with always a quality…
Wonderful people with always a quality service and fast delivery with great prices. Thank you to the beautiful people making us and our furry friends happy
Delivery was ontime
Delivery was ontime, good value it was the cheapest that we could find searching the net, free delivery via Royal mail. We have used Supervet a couple of times and a constant good service.
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