Superpet Limited Reviews 794

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 98 reviews, reviewers had a great experience with this company. Customers frequently praise the fast and reliable delivery service, often noting that orders arrive promptly and in excellent condition. Many appreciate the quality of the products, especially for pet food and supplies, and highlight the convenience of free delivery. However, some people were dissatisfied with the customer service, describing interactions as unhelpful, abrasive, or rude, with issues like ignored refund requests or arguments over problems. There were also occasional concerns about order accuracy, with some customers receiving incorrect or damaged items, or experiencing significant delays in dispatch and delivery.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers praise the fast and... See more

Product

Reviewers highlight positive aspects of product quality and value. Many customers praise the excellent... See more

Order

People report ambiguous experiences with order. While some customers praise fast delivery, accurate orders,... See more

Service

Customers had ambiguous experiences with service. While many reviewers praised the excellent, friendly, and... See more

Customer service

Consumers consistently express strong dissatisfaction with customer service. Many reviewers describe the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always excellent service from Superpet Ltd. Repeat orders are despatched promptly, and delivery being free on all orders is a plus I know that I can rely on fast delivery from Superpet. It beats h... See more

Rated 5 out of 5 stars

I wanted to let you know as a longstanding and regular customer, how very pleased I am with my last purchase from Superpet. It was my monthly order of calci worms for the birds & monkey nuts for the s... See more

Rated 5 out of 5 stars

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to b... See more

Rated 5 out of 5 stars

I have been buying from Superpet for some years now. I have subscriptions for sunflower hearts, dried mealworms, suet pellets and peanuts. The goods are really good quality and reasonably priced. Serv... See more


Company details

  1. Pet Store

Written by the company

Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.


Contact info

3.9

Great

TrustScore 4 out of 5

794 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

Free delivery is great, a huge variety of products

I found a renal dog food for my dog to try as she stopped eating the previous brand she was on. I liked the fact l could order just 6 cans and that l did not have to pay for delivery. This was a big plus for me. The food arrived within a reasonable time frame. Luckily my dog likes the food at the moment. So I am happy to keep using this company long term. I like the fact they offer reward points and have a vast array of products.

May 7, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely disgusting attitude

Absolutely disgusting attitude with these people. An issue with their website caused my transaction to move from normal card payment to a company called "Shop" who have now sent me a message stating that they are storing my card and personal details. Superpet refuse to help and have refused to cancel the order. RIP OFF MERCHANTS.

May 6, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Wayne.

We're sorry to hear you're unhappy, but we’d like to clarify a few key points. Shop Pay is a third-party payment gateway, much like WorldPay, Apple Pay, or PayPal. It is not operated by us — it's simply an option offered at checkout. You chose to complete your order using Shop Pay, which was entirely your decision at the time of purchase.

Once payment is completed and the order is processed, we are unable to cancel it as it moves directly into dispatch. You mentioned working in banking, so we’d expect you to understand how payment providers like Shopify and Shop Pay work and the importance of reviewing checkout options before confirming a transaction.

For future orders, you're welcome to choose any available payment method — including Apple Pay, Google Pay, PayPal, or a direct card payment.

We are a genuine UK business and have fulfilled your order correctly and promptly. Accusing us of being “rip-off merchants” is unfair and entirely unfounded.

Rated 4 out of 5 stars

Product great, customer service, yet to be convinced.

I’d never purchased from this company before. My neighbour gave me a Himalayan yak chew so our dog could try it. He love it so decided to ask for details. Called the company and felt customer service could have been more helpful by guiding me through their website as I generally prefer to talk to a human being but felt they were unhelpful. To be fair they seemed rushed too. Surely, it would be helpful to employ an extra person even on a p/t basis. Product great, service yet to be convinced.

April 24, 2025
Rated 4 out of 5 stars

Poor Packaging

Great product and best price BUT you need to improve your packaging - I've ordered twice now and both times the bag has been burst with seed loss and the PO have had to put it into one of their own bags with a note.

April 24, 2025
Rated 2 out of 5 stars

Terrible packaging

Terrible packaging. Item arrived destroyed and company refused a refund, making a joke of my complaint.

April 28, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Seb,

We’re really sorry to hear about your experience. We take all feedback seriously and are committed to resolving any issues where we can. However, we’re currently unable to identify your order, as the name used in this review doesn’t appear in our system.

Please get in touch with us directly at 01202483797 or sales@superpet.co.uk so we can look into this properly and try to help resolve the matter.

Kind regards,
The superpet Team


(Updated)

This customer has not reached out to us, neither has he ordered from us using the details provided?

We shall get Trustpilot to review.

Rated 5 out of 5 stars

Always Reliable

My pets officially love SuperPet (and so do I!) 🐾

Superpet Limited is paws-itively amazing! Every time I order, it's like Christmas for my furry crew. Fast delivery, great prices, and a huge selection of goodies – from tasty treats to toys that actually survive more than five minutes with my dog! 😂 Customer service is super friendly too – you can tell these folks actually love pets. 10/10 from me (and 100/10 from Hugo and Willow)! 🐶🐱💖

April 1, 2025
Unprompted review
Rated 1 out of 5 stars

Shocking customer service.

I purchased a bag of Original Best Cat litter which was delivered in an unacceptable condition with a huge slash down the bag with loads of the cat litter spilt all over the external clear bag. There was also a hole in the external bag where litter was escaping. I've ordered this litter several times from different suppliers, including Superpet and this is the first time this has happened. I contacted them by phone and also emailed them pictures of the bag. After some to-ing and fro-ing over whether or not the goods were in and acceptable condition or not they eventually agreed to refund the item, and they sent me a Royal Mail returns label. The goods were picked up on Saturday the 12th of April 2025, and delivered to them on Wednesday the 16th of April 2025. It is now Friday the 25th of April 2025 and I am yet to receive a refund. I have emailed them several times asking when I can expect a refund and they are just ignoring my emails. I now have no option but to report them to my bank and request a refund via them. This is absolutely shocking customer service. I will not be purchasing anything from them again. And I wouldn't recommend anyone else does either.

April 11, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Thank you for getting in touch, and I’m very sorry to hear about the condition of your delivery and the delay you’ve experienced with your refund.

We completely understand your frustration — especially as you’ve been a repeat customer and this is the first time something like this has happened. That’s not the experience we want for any of our customers.

I’ve reviewed your order and can confirm that your return was received on the 16th of April. As per the email we sent you earlier, we advised:
"Once we receive your returned item, our team will inspect it within 2–3 business days. If you do not receive an update after that time, please reach out to us, and we will check the status for you."

It appears there’s been a breakdown in communication on our end since then, and for that, I sincerely apologise. I’ve escalated this now and will ensure your refund is processed today. Depending on your bank, it may take 3–5 working days to show in your account.

As a gesture of goodwill, we’d also like to offer you a discount toward a future order should you choose to shop with us again — though we understand if you feel hesitant after this experience.

Thank you again for your patience, and please don’t hesitate to reach out to me directly if you have any other questions or concerns.

Rated 1 out of 5 stars

Avoid this company

Avoid this company, ordered an item from this company via Ebay on the 2 April and paid over £125.00 for it. Stated that it would arrive between 4 and 9 April. Contacted the company on the 8 April to ask why the item has not been posted. No answer just refunded me and used the excuse out of stock via Ebay, yet they are still advertising that they have 7 in stock. This company should be investigated for advertising items it clearly does not have.
Answer to reply.
I have checked all the details on your website and on Ebay and the details are exactly the same. I ordered "petsafe happy ride collapsible travel carrier for pets up to 27kg". Only to be told you do not have them in stock but you, we're still advertising them on Ebay. I did not order via supersets.co.uk but via your Ebay advert and it is still your company.

April 8, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi There Dave, I am sorry however you have not ordered from Superpet.co.uk so i cannot comment on any issues you have had relating to an order as you have not ordered from our company,

Superpet Limited

Rated 2 out of 5 stars

Loyalty Met with Unfair Accusations

We’ve spent over £20,000 with Superpet in the past two years, purchasing items to resell. Their prices have often been competitive and orders were generally handled promptly, which we appreciated.

However, we’ve now stopped doing business with them due to how we were treated. Despite placing all orders through their public retail website at full retail prices—like any other customer—we were retrospectively denied reward points without any notice. When we enquired, we were told we were "abusing" their rewards system, simply for using and redeeming points that had been automatically applied to our account for years.

At no point were we informed that being a reseller disqualified us from earning points, and no clear policy was visible on the site during that time. Rather than acknowledge the lack of communication, we were repeatedly accused of policy abuse.

We’re transparent about being a business, and we never expected special treatment—just fairness and clear communication. It's disappointing to be treated this way after a long period of consistent custom, and we’ve chosen to take our business elsewhere.

Edit: unfortunately, it's factually incorrect and grossly misleading to for Superpet to claim they had reached out to explain the situation. If they had done that, this review would never have been written. It's the fact that they did not tell us and then went onto repeatedly accuse us of "abuse". I also note that neither their terms and conditions nor their "Subscription And Rewards Policy" make any mention of the exclusions they refer to; and even if they did we are operating as retail customers, buying at retail prices - we have obtained any discounts from them that would warrant being treated as anything else.

April 8, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi there,

We’ve had a long-standing relationship with this customer over the past three years, and we genuinely appreciated their business during that time.

That said, our rewards programme has always been intended for retail consumers, not wholesale or resale customers. This is clearly stated in our terms and has been consistent since day one. Once we identified that rewards were being used outside the intended scope, we took steps to correct this and explained the situation in full.

We understand this wasn’t the outcome they hoped for, but our responsibility is to protect both our business and our genuine retail customers. It’s unfortunate that this has led to the end of our working relationship, but we stand by the need to apply our policies fairly and consistently.

We wish them all the best moving forward.

Superpet Limited

Rated 5 out of 5 stars

Delivery was ontime

Delivery was ontime, good value it was the cheapest that we could find searching the net, free delivery via Royal mail. We have used Supervet a couple of times and a constant good service.

March 25, 2025

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