Sustainabubs muslins are the best muslins we have bought. We have bought them several times and they have continued to stay soft through multiple washes. Our daughter loves to play with them as well.... See more
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I bought these as a present for my friends newborn baby but after she opened them I had to repurchase for myself as they are so soft and pretty! My friend says they are her favourite too. I chuck them... See more
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I bought the green wrap carrier for my cousin after she had her baby and it was just so soft and comfortable, she has been using it as a feeding support and blanket! Such a great experience with them,... See more
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Beautifully made product, soft quality material and beautifully presented. Service was great and delivered quickly. We can’t wait for our little one to arrive so we can start using it.
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Company details
Written by the company
We are the Sustainable Baby Company
Contact info
United Kingdom
- sustainabub.com
4.5
Excellent
61 reviews
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Replied to 100% of negative reviews
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Feels nice but too thin
The wrap feels nice and buttery but it is so thin and stretchy that it doesn’t support enough no matter how tight I tie it! I have to still hold my baby at the same time which kind of defeats the purpose… considering it’s quite expensive I would’ve hoped for something a bit more supportive.
October 10, 2025
Reply from Sustainabub
HI thank you for your lovely words about our wrap's material. Our guide is written by a baby wearing expert but if you are feeling you can't get the fit right in terms of support always feel free to reach out to us via email or on our social media and we would be happy to help
Amazing!
Sustainabub provide products of the highest quality. The wraps and muslins are incredibly soft and breathable and come packaged gorgeously, the delivery was also quick for any last minute buyers- highly recommend for all parents!
September 29, 2025
Reply from Sustainabub
Thank you for such a lovely review. We are are delights you are so happy with it
Material very stretchy
I found this wrap to be too stretchy leading to the baby slipping down every few minutes. I had a different brand of wrap for my first baby and it felt more secure than this one.
October 14, 2025
Reply from Sustainabub
Thanks so much for your review and for choosing Sustainabub. We really appreciate you giving our wrap a try
Each wrap can feel a little different, especially if you’ve used another brand before. Ours has a gentle, natural stretch, and tying it nice and snug before placing baby in usually helps it feel more secure.
Our How to Wear guide was written with a babywearing expert, and we’d love to help you get the perfect fit, just email us at customerservice@sustainabub.com and we will be happy to help out
great quality
Haven't used it yet as waiting on baby to arrive but it came quickly, very well packaged and quality is great :)
May 16, 2025
Reply from Sustainabub
Thanks so much for your lovely review and apologies for the delay getting back to you! We really appreciate your order and your kind words about the wrap and packaging
Huge congratulations on your little one’s upcoming arrival! If we can help with anything at all once baby is here, just drop us an email at customerservice@sustainabub.com we’d love to help
Great product!! 💯 recommended
My little girl and I both love this wrap. So light and soft to touch. Really lovely on delicate skin. Can’t rate it enough! And it arrived early! Thank you for such a great product I will be buying more when I can
May 20, 2025
Reply from Sustainabub
We always try to do our best with all our products and I am so glad to see you both love the wrap! At every stage we have tried to create products for both you and the baby so glad to see this has all come through!
An incredible range of products with fantastic quality
An incredible range of essential products from the wrap to muslins everything was fantastic quality and perfect for my newborn and my two year old both to use for several different reasons. Learning, feeding, covering, fun play and many more uses. Highly recommend!
April 30, 2025
Reply from Sustainabub
Thank you so much for this review! Delighted to see both your newborn and two year old are getting so much use out of the products
My wrap is excellent
My wrap is excellent! It’s great quality and feels so soft on mine and baby’s skin. I love that they’re also sustainable and made from organic cotton and bamboo.
April 27, 2025
Reply from Sustainabub
Thank you for such a lovely review!! We take a lot of care in making sure we create the best product so we are delighted you love them!
so soft and beautiful
so soft and beautiful
the baby wrap and muslin sets are so soft on my baby’s skin and the colour choices are perfect for any outfit!
April 15, 2025
Reply from Sustainabub
Thank you fo such a lovely review!! So glad you have enjoyed our products! We put a lot of time and effort into making them perfect for you and your baby
So impressed with the muslins and…
So impressed with the muslins and wraps!
The quality and easy use of the items are great. Love the packaging and also the sustainability within the business. Great value for money
February 20, 2025
Reply from Sustainabub
Thank you so much for such a lovely review!! We really take a lot of pride in what we do and want to provide the best product and service we can so seeing the love like this makes our day!
Gorgeous and high quality
We have been using the Sustainabub muslins and carrier wrap for our newborn over the past few weeks and we are so impressed with the quality - they are definitely the softest muslins we have and the prints are gorgeous! Bub loves the carrier wrap too. Great business, great products :)
April 10, 2025
Reply from Sustainabub
Thank you for such a lovely review! We have put a lot of time and effort in to making the best products we could so hear to feedback like this makes our day!
Most comfortable baby wrap and baby approved
I absolutely love my baby wraps I got the pink and brown colour, they are really high quality material in comparison to others on the market. The service is also incredible there is a really great team at Sustainabub who care about the customers I would definitely recommend especially for first time mums.
Ps - It worked like magic for my baby as she went straight to sleep
April 20, 2025
Reply from Sustainabub
We are so glad to hear how well our products have gone down! We think about our customers constantly and try to give them the best at every point so we are so happy to hear that is working out
Not very comfy for a newborn
Not very comfy for a newborn. So sad because I really needed a wrap for keeping him with me.
April 12, 2025
Reply from Sustainabub
Sorry to hear the wrap didn’t work out for you — that’s not what we’d hope for especially as we take a lot of care crafting our wraps to make sure they are as a good as possible.
Comfort is something we’ve had so much positive feedback on, especially from parents using it with their newborns, so it’s a real shame it didn’t feel that way for you. Every baby is different though, and we know what works for one might not feel the same for another
Lovely quality products
Lovely quality products. I got the cotton wrap and muslin cloths. Very happy, thank you
January 25, 2025
Reply from Sustainabub
Thank you so much for such a lovely comment! So glad you are happy with your order!
Can't rate this product enough
Can't rate this product enough! Such a lovely material and so easy to use. Started using when my son was 5 weeks old as he wouldn't go to sleep unless he was held. This has made getting him to sleep so easy! He is also so comfy in it.
December 28, 2024
Reply from Sustainabub
We are so delighted to hear this! To hear reviews like this has made our day!
Reply from Sustainabub
Delighted to hear how happy you were with us!
Easy to order and very quick to deliver…
Easy to order and very quick to deliver in time for xmas
November 26, 2024
Reply from Sustainabub
Thank you so much for your lovely comment! We are delighted to see how happy you are and that it arrived in plenty of time for Christmas
Reply from Sustainabub
Thank you so much for your lovely comment and we are delighted to hear how positively you think of us
Excellent customer service/quality
Excellent customer service.
Great quality wraps and lovely matching bags to keep them safe.
October 25, 2024
Reply from Sustainabub
Thank you so much for such a lovely review! I’m delighted you have had such a great experience with us, it means the world to us 😊
Perfect gift for expectant mummy’s
Purchased as a baby shower gift for a friend so I have not used the product personally but it extremely soft and feels very well made! Said friend is very excited to wear her new addition when he arrives!
October 22, 2024
Reply from Sustainabub
Thank you so much for such a lovely review! We are so glad she loves it!
Love mine
I love this wrap! My baby loves snuggles up close, I can still get my jobs done, take dog for a walk and know he’s safe and sleeping up close 🥰
August 24, 2024
Reply from Sustainabub
Charlotte we are delighted to hear how happy you are with your wrap and to hear how your little one is enjoying it too!
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