Important Questions Exhibitors Should Ask First
I participated in The Business Show Miami as a paid exhibitor and masterclass presenter. The people who attended my sessions were engaged, and the feedback I received was very positive. My concern is not with the attendees who showed up. My concern is that the opportunity I believed I was purchasing did not match the actual event experience.
Before investing, I would strongly encourage exhibitors, speakers, consultants, and small business owners to ask very specific questions in writing:
What do “sign-ups” actually mean?
Are they general event registrations or session-specific commitments?
What percentage of people typically attend after signing up?
Is historical show-up data tracked?
What realistic attendance range should an exhibitor plan for?
In my experience, the sign-up numbers communicated before the event did not translate into actual attendance, and I was not given clear planning guidance when I asked. That impacted my preparation, staffing decisions, and overall return on the investment.
I understand that no event can guarantee revenue or attendance. But exhibitors should be given clear, practical context before making a significant financial commitment.
Based on my experience, I would not invest in this event again.





