The First Group Reviews 1,724

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. The service provided is frequently highlighted as excellent, with many people appreciating the personalized and efficient approach. Reviewers are particularly impressed with the quick response times and the smooth user experience, noting that their requests are often addressed promptly and effectively. However, some customers also noted issues with communication and transparency, mentioning instances where their concerns were delayed, ignored, or met with bureaucracy. A few people expressed concerns regarding sales interactions and the clarity of information provided about services.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their professionalism, helpfulness, and... See more

Service

People report positive experiences with service, often highlighting the professionalism and helpfulness of... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the professionalism,... See more

Response time

Consumers generally express satisfaction with response times. Many customers highlight the promptness and... See more

User experience

Users describe positive interactions with user experience. Many customers highlight the professionalism,... See more

Based on these reviews

Rated 5 out of 5 stars

From travel booking to our airport departure from the hotel, the experience of our visit in Dubai was very smooth and quick. Ms. Inna Ivanova, our Owner Privileges Executive helped with the t... See more

Company replied

Rated 5 out of 5 stars

When last time I came to Dubai with my friends from New Delhi n family from London for investment “Abraham Nassrallah” in The First Group he entertained us done demonstration which is unforgettable... See more

Company replied

Rated 5 out of 5 stars

My review will he absolutely honest. I had not heard of The First Group before buying the property from them. My experience is exceptionally great because of one person alone... Lubna Mohammed! She i... See more

Company replied

Rated 5 out of 5 stars

I gave 5 star because of our experiences with The First Group staff, expecially, Carla. Carla is a wonderful person that really understands her work/role perfectly. She responded to our enquiry prom... See more

Company replied


Company details

  1. Property Investment
  2. Real Estate Developer

Written by the company

Headquartered in Dubai, UAE, The First Group (TFG) is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since launch, TFG has carved a highly successful niche offering unrivalled property investment opportunities to clients from more than 70 countries worldwide. TFG investors also gain access to exclusive loyalty privileges, ranging from complimentary hotel stays to discounts on restaurants, lifestyle experiences and other exciting benefits. To learn more about The First Group and its unique investment opportunities, visit www.thefirstgroup.com.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 18% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Great Customer Service

Very helpful service, great responses, and excellent customer service.

February 27, 2026
The First Group logo

Reply from The First Group

Dear Mr. Khayyat,

We are delighted to hear that you found our service helpful and responsive. Delivering excellent customer service is always our priority, and your feedback is truly appreciated.

We look forward to supporting you again soon.

Warm regards,
The First Group

Rated 5 out of 5 stars

Thanks for your support and kindness…

Thanks for your support and kindness fallow especially lately Mr. Tariq benhatchi that complete everything smoothly,

February 26, 2026
The First Group logo

Reply from The First Group

Dear Mr. Almutlaq,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

Rated 5 out of 5 stars

It was good good

February 20, 2026
The First Group logo

Reply from The First Group

Dear Ms. Bilous,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Rated 5 out of 5 stars

It was good good

February 20, 2026
The First Group logo

Reply from The First Group

Dear Ms. Maliarenko,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Rated 5 out of 5 stars

Sana is very cooperative and…

Sana is very cooperative and knowledgeable.

February 26, 2026
The First Group logo

Reply from The First Group

Dear Ms. Bhatia,

We are delighted to hear that Sana was cooperative and knowledgeable throughout your experience. We will be sure to share your appreciation with her.

Warm regards,
The First Group

Rated 5 out of 5 stars

The Owner Privileges has bounced back…

The Owner Privileges has bounced back under Huguette. Prompt, courteous and educating. The unit has clearly regained its fervour and customer priority drive.

February 6, 2026
The First Group logo

Reply from The First Group

Dear Mr. Mhya,

Thank you for your feedback! Your satisfaction is our priority, and we're delighted that we could meet your expectations.

Warm regards,
The First Group

Rated 5 out of 5 stars

I am glad that Ms.Sana Zerad is my…

I am glad that Ms.Sana Zerad is my account manager, she is very helpful and supportive in all aspects.
Once I need anything she is always reponsive and on time

February 20, 2026
The First Group logo

Reply from The First Group

Dear Ms. Morcos,

We're thrilled to hear about your positive experience with Ms. Sana, your recognition means a lot to us, and we'll be sure to pass on your compliments to her.

Warm regards,
The First Group

Rated 1 out of 5 stars

Not trustworthy

At first we were told it was 3hr max, when arranging, I questioned that it would be all day- Asama confirmed it was 3 hrs only- don’t worry- we had time to make the event that we purchased from her for the same day and that they would drop us off at the event.
Guide was nice- friendly yadayada…group picked us up at 1030am, we left their space at 5:45pm….thats not 3hrs in any country.
When we told the final gentleman that we had purchased an event for the evening and now couldn’t make it- he laughed….and kept trying to sell until my partner got mad and said we are done. I get everyone needs to make a buck- but for a country that relies on tourists, one would think that integrity, honestly and respect of time for their bread and butter would be paramount. I am disheartened, lied to our face, when questioned, lied and it’s Feb 18, 2026, 1st day of Ramadon and can still lie. Unreal and unholy. And no free gift as promoted.

February 18, 2026
Unprompted review
The First Group logo

Reply from The First Group

Hello,

We would like to review your situation further and ask that you contact us at customer.support@thefirstgroup.com so a team member can reach out to you directly.

Kind regards,
The First Group

Rated 3 out of 5 stars

Huguette Awono

Huguette Awono,
Was helpful to our privilege,

February 18, 2026
The First Group logo

Reply from The First Group

Dear Mr. Bojang,

Thank you for your feedback!

Warm regards,
The First Group

Rated 5 out of 5 stars

Ciel Marina really good hotel

Ciel Marina really good hotel. i like it so much

February 17, 2026
The First Group logo

Reply from The First Group

Dear Mr. Salomov,

Thank you for your feedback.

We are delighted to hear that you enjoyed your visit to Ciel Dubai Marina, and that the hotel made such a positive impression on you.

Warm regards,
The First Group

Rated 5 out of 5 stars

Exceptional Services

Sana Zerad has been above and beyond to solve my issue quickly. She helps make a stressful situation much easier.
Absolutely stellar service from Sana. Quick, knowledgeable, and very helpful.
Thank you for the exceptional service, Sana. Keep up the great work.

February 16, 2026
The First Group logo

Reply from The First Group

Dear Mr. Bazar,

Thank you for sharing your positive feedback about Sana's exceptional service. We appreciate your kind words and will be sure to pass on your compliments to her.

Warm regards,
The First Group

Rated 5 out of 5 stars

I work with Elena Tsoy

I work with Elena Tsoy. She is one of the best employees. Everything is done quickly, clearly, and punctually. Plus, she is a wonderful person.

February 5, 2026
The First Group logo

Reply from The First Group

Dear Mr. Dalsaev,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

Rated 5 out of 5 stars

Soukaina

Soukaina was super-efficient in booking my room and in responding. I strongly recommend her.

February 16, 2026
The First Group logo

Reply from The First Group

Dear Mr. Roberts,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Rated 5 out of 5 stars

I am very pleased with the support and…

I am very pleased with the support and service I received from Soukaina at The First Group. She has been highly professional, responsive, and attentive throughout the entire process. Her dedication and willingness to assist made the experience smooth and reassuring. I truly appreciate her excellent customer service and would highly recommend her.

February 13, 2026
The First Group logo

Reply from The First Group

Dear Mr. Tahiri,

Thank you for sharing your positive feedback with us! Customer satisfaction is our top priority; and it’s always great to receive feedback like yours.

Warm regards,
The First Group

Rated 5 out of 5 stars

Elena Voronina is very professional and…

Elena Voronina is very professional and polite manager

February 12, 2026
The First Group logo

Reply from The First Group

Dear Mr. Saric,

Thank you for your review. We greatly appreciate you taking the time to share your experience with Ms. Elena

Warmest regards,
The First Group

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