The Fold London Reviews 

281
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 83 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality and thoughtful design of the clothing, noting that items fit perfectly, are comfortable, and maintain their appearance over time. Many people highlight the exceptional customer service, with staff described as warm, helpful, and professional, providing attentive and personalized support. Reviewers appreciate the smooth experience, efficient assistance, and the overall excellent service provided. However, some customers also noted issues with customer service responsiveness, mentioning difficulties reaching support by phone and unanswered emails. A few other people also felt that the customer experience had declined, with some describing it as poor or inconsistent.

What people talk about most

Product

Customers had positive experiences with product, frequently praising the fantastic quality, style, and fit of... See more

Customer service

People report positive experiences with customer service, highlighting exceptional and outstanding support.... See more

Quality

Customers consistently note positive experiences with quality, praising the fantastic and amazing quality of... See more

Staff

Clients share positive opinions on staff, with many reviewers highlighting their helpfulness,... See more

Service

Consumers find service to be positive, with many describing it as fantastic, exceptional, and outstanding,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Used the Harper try before you buy service, ordered a few things but sadly only kept one item, as the others didn’t suit me but clothes are great quality and would order from the Fold again. Only down... See more

Company replied

Rated 4 out of 5 stars

I love The Fold’s clothes. Every single piece I have bought fits perfectly and feels comfortable, and I genuinely wear every dress, pair of trousers, and top I own from The Fold, which is not somethi... See more

Company replied

Rated 5 out of 5 stars

Had an amazing experience shopping in-store. Elly was incredibly warm and very helpful! Really went above and beyond to help me, and even helped me order some items that weren’t in stock in the st... See more

Company replied

Rated 5 out of 5 stars

The try before you buy service is excellent, especially when you're not sure of sizing and need to order 2 different sizes. You simply post back the items you don't want and are billed only for the it... See more

Company replied


Company details

  1. Clothing Store

Written by the company

The Fold is a contemporary British label focused on dressing and inspiring the modern, professional woman.


Contact info

4.1

Great

TrustScore 4 out of 5

281 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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4.1

All reviews

(281)

77 reviews in the last 12 months

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Rated 2 out of 5 stars

I have been a Fold customer for several…

I have been a Fold customer for several years, so I am very disappointed to be writing this review.

Since the returns process changed and a third-party provider is now used, returns have become unnecessarily inconvenient. Previously, I could print a Post Office returns label at home and arrange collection. Now only a QR code is provided, which removes that option.

As a result, I either have to spend extra time taking the parcel to the Post Office or pay separately for return postage. Given that customers already pay £6 for delivery, I think it is reasonable to expect a printable returns label and the option to arrange collection.

Unfortunately, this change has made the process so frustrating that this will be my last order.

April 11, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

Thank you for taking the time to feedback about our returns service, we have tried to improve the way customers can return to us using the Reveni platform- which offers more service options like Inpost Lockers. We understand that the RM collection is important for many of our customers, if you contact our Customer Team we can explore ways to offer this service for you for future orders!

Rated 1 out of 5 stars

No aftercare service

No aftercare service . I had a problèm with an item day after purchase. Fist got answer 2 weeks after and then they did not offer replacement. For a store of this tenure, I would expect a good customer service. Karen millen who is lower on the scale did replace items in the past .

April 1, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

We're sorry to hear about your latest experience with The Fold, and that the issue with your garment was not resolved in a timely manner. We'd like to understand how we could have better addressed your issue, if you could send an email to info@thefoldlondon.com to the Head of Customer we can investigate further.

Rated 1 out of 5 stars

Great clothes let down by constantly slow delivery and service

I’ve always loved The Fold’s clothes — the quality and design are genuinely excellent. But at this price point, you expect the service and delivery to be just as reliable, and unfortunately that’s where things fall apart.

There seem to be ongoing distribution or logistics issues, because delivery problems have become the norm rather than the exception. I even tried using Harper, who offer a brilliant service, but The Fold still failed to deliver to them on time. It’s incredibly frustrating to realise, yet again, that they simply can’t be relied upon.

What makes it worse is that there are plenty of competitors in a lower price bracket who manage to offer a far smoother, more dependable service. The Fold’s customer experience has progressively declined over the years, and it’s such a shame to see a brand with great products let down by consistently poor operations.

I really hope they address these issues, because right now the service just doesn’t justify the premium.

Update: the response nearly a month later says it all!

April 8, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

We’re so sorry to hear about your recent experience with The Fold, we're disappointed to hear that your orders have been delayed, letting our service down. We'd like to speak with you in more detail about your experience and ways we can improve our offering, if you'd be able to email us directly so you can put in touch with our senior team.

Rated 1 out of 5 stars

A disappointing. Finding

Seems others are finding coustomer service non existent sham as had a large order but needed info it’s a shame as love your clothes

April 6, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Gillian, We're sorry that you have experienced issues speaking with our team and it's let you down. I understand that the team reached out and to support with your enquiry. Thank you again for taking the time to share your feedback.

Rated 1 out of 5 stars

None responsive customer service

Order was shipped promptly but sadly had to be returned. Two weeks later no sign of a refund and no acknowledgement. Contacted customer services twice - but no response. Will not buy again from this company.

April 7, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

Hi Sarah, We apologise for the delay in replying to your email, I'm afraid the team were not available over the Easter bank holiday. However I can see the team resolved this for you yesterday.

Rated 5 out of 5 stars

Use Harper when buying from The Fold

I always use Harper when I’m buying from The Fold. Great way to try clothes before you buy. Good system for returning items. I deal with the admin and I get time to try various items at home. I only buy the ones I like. Good processes.

April 1, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

Thank you for sharing your positive experience with The Fold and Harper!

Rated 2 out of 5 stars

Beautiful quality, poor customer service

Beautiful items, poor customer service. I am a first-time customer in the US and purchased an item (the Alton blazer in forest green) as part of The Fold's Spring sale. The item page and check out page indicated a 14-day return period, but the order confirmation indicated that the item is not returnable. I reached out to Customer Service since the blazer is too large for me, and they were inflexible, even after I provided screenshots evidencing the advertised return policy. They claimed that outlet items can never be returned, however the item was not listed as an outlet item.
I expected better from a company with such a high price point.

March 25, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

We’re so sorry to hear about your recent experience. Someone from our Customer Care team has reached out to you directly via email to support.

Rated 2 out of 5 stars

Beautiful Clothes. Don’t buy newly added

Beautiful clothes, just sucks that 3 weeks after being added as new on the websites it’s added to the same. I’ll never buy something newly added again.

March 4, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

We’re sorry to hear about this issue with your order. Our Customer Care team have been in touch directly to support.

Rated 2 out of 5 stars

17 days from return to refund

Dress arrived and unfortunately too small but don’t expect to have to chase refund and wait 17 days from return to receive the refund of over £500 . Would not order anything again as this is not acceptable.

March 20, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

We’re so sorry to hear about this issue with your order. We can see our Customer Care team have been in touch directly to support with your refund enquiry.

Rated 5 out of 5 stars

Fab service from initial contact

Fab service from initial contact, to getting a date and time to suit me, arrived and Aryn was so helpful, including getting the alterations right, highly recommend the store and staff.

March 7, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing

In central London for work on a beautiful sunny day, wearing my favourite Fold tweed dress. I lost count of the number of times people stopped me to compliment the dress - the style, fabric, fit. Not only did the dress make me feel great but it clearly made a positive impact on others - who ever said fashion was frivolous?

March 5, 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful clothes and excellent customer service

Clothes from The Fold are absolutely stunning.
Customer service is top-notch! Shahnaz dealt with my issue very friendly and professionally, she is a real asset to The Fold. Very satisfied with my purchase and help from customer service.
Will definitely purchase again.

March 4, 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding Service!

The professionalism, and timely response. The quality, and timely notification of purchase(s) made. Each purchase that I have made has its personal touch.

February 23, 2026
Unprompted review
Rated 5 out of 5 stars

Customer service replied to my email…

Customer service replied to my email inquiry quickly and resolved the issue I had with a shipping label. They provided a new label and extended the return window for me for this particular return. Excellent customer service!

February 18, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

Thank you for taking the time to feedback about your positive experience!

Rated 5 out of 5 stars

Speedy delivery and the try on service…

Speedy delivery and the try on service is super. Much easier to make a proper decision at home than in a store. Beautiful plastic free packaging a plus too.

February 6, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

Thank you for taking the time to feedback about your positive experience!

Rated 5 out of 5 stars

Customer Care Support is brilliant

I had a problem with my order and the customer care assistant Shahnaz responded with care, intelligence and enabled a perfect outcome. I am really delighted with the service. I love also love my dress.

February 6, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

Thank you for taking the time to feedback about your positive experience, we're thrilled to hear you love your dress!

Rated 1 out of 5 stars

SCAM ALERT (USA Experience)

Ordered 2 shirts 1/27. Expectation on their site to ship to the US is shipped within 48 hours, not including weekends, and arrival within 4-6 business days. Should have arrived by 2/6 at the latest. It’s now 2/11, the order has not been processed. I’ll paste their response below, but it’s basically no answers.
I requested to cancel the order, but given other reviews here I expect that to take forever too.

“Thank you for your email.
We sincerely apologise for the delay with your order.
Please note that we can see your order is currently in the processing and packing stage. This should be shipped very shortly.
Once it has been shipped, we will send you a confirmation of this via email along with the tracking information.
If you require any further assistance, please do let us know.”

January 27, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

Hello, we're sorry you've experienced a delay to your order. If you'd be able to call us directly on 0207 336 7599 and a senior member of our team can support with your order.

Rated 2 out of 5 stars

Non existent customer service

Having just read the many complaints about customer service, I shouldn't be surprised that my two emails and phone call to The Fold have gone entirely unanswered. A company setting themselves up for mail order should put communication with customers at the top of their agenda. Very disappointed. Apparently all the complaints have resulted in no positive action and the profuse apologies from The Fold on the Trust Pilot platform remain words only. Pity, as generally their clothing is well designed.

January 22, 2026
Unprompted review
The Fold London logo

Reply from The Fold London

We're so sorry to hear about your latest experience with The Fold. We are keen to investigate why you have been unable to contact our team as this is not the service level we strive for. Please contact our us via info@thefoldlondon.com with the subject line 'FAO Head of Customer' so a senior member of our team can reach out personally.

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