Atousa & Diogo really helped out on the floor helping me chose what perfume I wanted for my mum and a separate one bundle for my girlfriend. Very nice people, if you have any doubts these people will... See more
Company replied
Location
Switch locationPrince Charles Drive, Unit N8-N9, NW4 3FP London, England, GB
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See what reviewers are saying
Balkees was so helpful in store! She patiently walked us around the store introducing us to so many new scents. Even when we’d say no to one she was more than happy to show us another with a similar s... See more
Company replied
I have been here before but this time sales advisor Atousa made sure to make it special, assisted me to select the perfect perfume for my sister. Wrapped it up. Love it overall, great experience.
Company replied
We visited Brent cross shopping centre London yesterday. Me and my husband ordered couple of perfumes. Two stuff (Areen and Shaquila) were absolutely amazing, they both helped us a lot, found the righ... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Prince Charles Drive, Unit N8-N9, NW4 3FP, London, England, United Kingdom
4.9
Excellent
149 reviews
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Great advice from Areen!
July 12, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Today i came to the store with my son…
Today i came to the store with my son and the lovely Dura was helpful in servicing us and helping with our order. We were unsure with what to purchase but ended up leaving with the perfect gift. Thank you Dura, hope to return soon again
July 5, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Dura was very friendly and helpful
Dura was very friendly and helpful, provided excellent customer service and made sure i left with a smile. Perfect example of how in store service should be done! Thank you Dura
July 5, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen was very helpful and sweet
Areen was very helpful and patient. Got us the best deals and was a pleasure spending time with her. Great service!
June 26, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Concern Regarding Exchange Policy for Faulty Product
I bought this online for my daughter’s birthday. Unfortunately, when she opened it, she immediately noticed that it would not spray because the atomiser tube ("straw") was missing. The bottle also appeared not to be full. I contacted Customer Care and was advised that I could either return the item by post for a refund or exchange, or take it to one of their stores to arrange the same. As I wanted a replacement, I took the product to the Brent Cross store. I was then informed by the store manager that, because I had purchased the item during a promotion, I would need to pay an additional amount to exchange it for the same product. I was completely shocked by this response. The item was faulty when supplied, and I do not believe a customer should be expected to pay extra to receive a replacement for a defective product.
I cannot think of any other company that would apply such a policy, and it seems both unfair and highly misleading. I am also concerned as to whether this approach is consistent with consumer rights legislation, given that I was simply seeking a replacement for a faulty item rather than a different product.
June 22, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello Deborah,
I am very sorry to hear about your experience and completely understand your concerns.
Having reviewed your feedback, I can appreciate why this situation has been frustrating, particularly as you were simply seeking a replacement for a product that you believe was faulty upon receipt and had been purchased as a birthday gift for your daughter.
Please be assured that we are currently looking into the circumstances surrounding your case, including the advice provided regarding the exchange. We want to ensure that the matter is reviewed thoroughly before providing a full response.
I sincerely apologise for the inconvenience and disappointment this has caused and would like to reassure you that a member of the team will be in touch with you as soon as possible once our review has been completed.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Nushara was very helpful in helping me…
Nushara was very helpful in helping me choose the right perfume. Will come back again to the same store next time. Highly recommended.
June 21, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
5 star service from Ahmed and Shaquilla
My sister and I were helped by Shaquilla and Ahmed today. The service was absolutely wonderful! Both were very kind and patient and had such positive vibes. We look forwars to seeing them again duribg our next visit! Fron the twins :)
June 12, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Selena was very nice and very polite
Selena was very nice and very polite
June 10, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I had a amazing service with Areen
I had a amazing service with Areen, she is amazing person
June 9, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing all Staff
Nushara and, all the Staff are so helpful. We nderful. Love the Perfum shop at Brent Cross shopping centre
June 5, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen was absolutely amazing alongside…
Areen was absolutely amazing alongside all the other female staff. The staff made sure we got everything we need in order and more. Honestly appreciate the sweet ladies working at the Brent Cross branch.
June 3, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen was very helpful helping me…
Areen was very helpful helping me decide my wedding sent. Such a lovely experience and was so knowledgable.
May 23, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
We visited Brent cross shopping centre…
We visited Brent cross shopping centre London yesterday. Me and my husband ordered couple of perfumes. Two stuff (Areen and Shaquila) were absolutely amazing, they both helped us a lot, found the right items, did a smooth transaction, both were very professional, helpful, very friendly. We left the shop very pleased with lots of free gifts too. Will definitely go back again.
May 22, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Rajeeka was lovely and super helpful in…
Rajeeka was lovely and super helpful in helping us pick gifts out!
Super welcoming and advised us well and gift wrapped so lovely - thank you!
May 13, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
amazing customer service
amazing customer service . Areen was lovely and really helpful
May 12, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen was so helpful and patient with…
Areen was so helpful and patient with me deciding what to get my partner for a gift!! Thank you so much! I’m now the latest fan of hugh parsons
May 12, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen was very lovely and friendly…
Areen was very lovely and friendly 10/10 service
May 10, 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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