Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more
Company replied
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
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See what reviewers are saying
Yousuf was exemplary, approachable, thanks to him, we got the perfect gift even though we was a lot picky than usual. I appreciate his service with a smile genuinely.
Company replied
Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The custo... See more
Company replied
يمكنك كتابة تعليق احترافي ودافئ مثل هذا: I had a wonderful experience at The Perfume Shop, thanks to Adam and Sonia. Adam was outstanding—knowledgeable, quick-thinking, incredibly patient, and... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
158 reviews
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Thanks to Yosuf he was really lovely 🤍
December 16, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your feedback, we appreciate you!
The Perfume Shop
Elizabeth was fantastic
Elizabeth was fantastic, very helpful and nothing was too much trouble. Great customer service
December 13, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your 5* feedback!
The Perfume Shop
I placed my order yesterday and that is…
I placed my order yesterday and that is pickup express in 30 minutes but i did not received any confirmation mail for pickup and now its like 12 hours.
December 8, 2025
Reply from The Perfume Shop - Bullring 112
Hi,
I am so sorry to hear of your recent experience. If you haven't already, please kindly pop in touch via email at reviews@theperfumeshop.com and a member of our team will be more than happy to help.
The Perfume Shop
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your 5* feedback!
The Perfume Shop
My grand daughter wanted to buy her…
My grand daughter wanted to buy her boyfriend aftershave but with a budget.
Elizabeth offered exceptional service ,she listened and advised and took the time to give Lexie a shopping experience that has made memories .
Unfortunately there are not enough sales staff these days that stand out like Elizabeth ,be proud .
December 6, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your lovely feedback. It's great to hear you are pleased with your recent experience.
Thank you for choosing The Perfume Shop.
I came in with my cousin to help pick a…
I came in with my cousin to help pick a perfume for a gift for my Friend. Hamaad helped us pick the perfect perfume for our friend. He was really kind and attentive and listen to our needs. He has a great sense of humour and great sales person.
December 3, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your lovely feedback. It's great to hear you are pleased with your recent experience.
Thank you for choosing The Perfume Shop.
Hamaad was really helpful
Hamaad was really helpful, he presented us lots of perfumes and helped us to find right one.
December 4, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your lovely feedback. It's great to hear about your 5* experience.
The Perfume Shop
Great experience
Great experience, Hamaad was very helpful, he’s got great knowledge of perfumes.
December 4, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your lovely feedback. It's great to hear about your 5* experience.
The Perfume Shop
Hamaad has been phenomenal in sales…
Hamaad has been phenomenal in sales today. He’s got a fantastic sense of humor and a great sales person. 5* service. Really happy
December 4, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your lovely feedback. It's great to hear about your 5* experience.
The Perfume Shop
It was a long process ordering the…
It was a long process ordering the desired perfume then to be told they would have to order it for me online. The sales assistant shared that it was a 100ml bottle then when looking at the email confirmation the size was 25ml. When trying to contact the store nobody answered got through to customer services saying they couldn’t help. Not a great experience at all.
November 29, 2025
Reply from The Perfume Shop - Bullring 112
Hi,
I am really sorry for your most recent experience with us and we would love to help resolve this with you.
Please pop in touch via email at reviews@theperfumeshop.com so we can look into this for you as soon as possible.
Kind regards,
The Perfume Shop
Hamaad has been incredible today
Hamaad has been incredible today. He was patient and knowledgable and super friendly. Thank you!
December 3, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your feedback. We appreciate you!
The Perfume Shop
Great service from Hamaad at the bull…
Great service from Hamaad at the bull ring
10/10
Even wrapped gift so beautifully
November 27, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for a lovely review. We value you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
Great scent suggestions and excellent…
Great scent suggestions and excellent behavior by Hamaad :)
November 27, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for a lovely review. We value you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
amazing atmosphereee
amazing atmosphereee, great amazing customer service from Natasha, love the service !!x
November 26, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for a lovely review. We value you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
We were served by Hamaad
We were served by Hamaad. He is truly an asset to the store. He was super helpful, kind and attentive. He went through our needs and we ended up purchasing a £100+ perfume which we never knew we needed, smells amazing!! He gave top tier recommendations too!
November 24, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review.
It's great to hear your feedback. We appreciate you!
The Perfume Shop.
I came in today with a few friends and…
I came in today with a few friends and hamad was helping us out. He was very kind and accommodating and looked after us so well!! We ended up buying a perfume from his recommendation. :)
November 24, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review.
It's great to hear your feedback. We appreciate you!
The Perfume Shop.
Hamaad was amazing
Hamaad was amazing, helped me for my long shopping journey with nothing but enthusiasm, definitely will be returning and fingers crossed he can help me out again next time!! :)
November 24, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review.
It's great to hear your feedback. We appreciate you!
The Perfume Shop.
Hamaad was very helpful and did his…
Hamaad was very helpful and did his best to assist me choosing the best possible perfume
November 21, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.
Kind regards,
Sharain - The Perfume Shop
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.
Kind regards,
Sharain - The Perfume Shop
Great experience
A lovely guy, Hamaad, helped me pick the perfect fragrance for my boyfriend. He gave me recommendations based on my price range and preferred scents. I also got the gift wrap and personalised ribbon at a very reasonable price.
November 21, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.
Kind regards,
Sharain - The Perfume Shop
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