The Perfume Shop - Bullring 112 Reviews 

158
TrustScore 5 out of 5

4.8

UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more

Company replied

Rated 5 out of 5 stars

Yousuf was exemplary, approachable, thanks to him, we got the perfect gift even though we was a lot picky than usual. I appreciate his service with a smile genuinely.

Company replied

Rated 5 out of 5 stars

Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The custo... See more

Company replied

Rated 5 out of 5 stars

يمكنك كتابة تعليق احترافي ودافئ مثل هذا: I had a wonderful experience at The Perfume Shop, thanks to Adam and Sonia. Adam was outstanding—knowledgeable, quick-thinking, incredibly patient, and... See more

Company replied


Company details

  1. Perfume Store
  2. Beauty Product Supplier
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Store
  5. Flavours, Fragrances and Aroma Supplier
  6. Hair Product Store

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info

  • UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom

4.8

Excellent

TrustScore 5 out of 5

158 reviews

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4.8

All reviews

(158)

35,106 reviews in the last 12 months

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Rated 5 out of 5 stars

Great experience

A lovely guy, Hamaad, helped me pick the perfect fragrance for my boyfriend. He gave me recommendations based on my price range and preferred scents. I also got the gift wrap and personalised ribbon at a very reasonable price.

November 21, 2025
Unprompted review
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Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

I had a great experience at the perfume…

I had a great experience at the perfume shop!
Hamaad was so kind and really helped me with choosing the perfect perfume 🥳😍
I highly recommend people to get their perfumes from here!

November 20, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Hamaad was lovely and so helpful and…

Hamaad was lovely and so helpful and wrapped my gift so nice and efficient please give him a promotion or raise !!

November 20, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! It's great to hear your feedback on your recent experience. We appreciate you.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Great service today by Yousuf

Great service today by Yousuf. Lovely touch with a printer ribbon for the gift wrapping.
Thank you

November 20, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for a lovely review. We value you and thank you for choosing us to shop with.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Exceptional attention to my requirement

Yousef was exceptional walking me through the different scents and the prices and comparisons, as I've used the same brand of perfume for 20 years and was looking to try something different. Overall very helpful.

November 13, 2025
Unprompted review
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Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your feedback. We appreciate your kind words.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Ellie provided great customer service…

Ellie provided great customer service helping me pick between 2 fragrances.

November 12, 2025
Unprompted review
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Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your feedback. We appreciate your kind words.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Wahaab was very patient

Wahaab was very patient, eager to help and gave very good recommendations that worked within my budget.
A legend

November 5, 2025
Unprompted review
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Reply from The Perfume Shop - Bullring 112

Hi,

Thank you for your kind feedback.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Finally knowing what I like.

The whole experience was joyful entertaining, no forceful marketing where u feel obliged to buy anything just because someone in the shop gave u a few minutes of their own time, i shared that experience with sonia who was incredibly helpful, u come in with 0 knowledge, u come out knowing what u like and what u don't like, I'm defo coming back cause the discounts she offered were unreal.

November 3, 2025
Unprompted review
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Reply from The Perfume Shop - Bullring 112

Hi,

Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Ethan

Ethan, I wish every sales person is like Ethan, he is amazing, and really informs you of different types of fragrances from new to even old, the help made me choose a really nice fragrance. many many thanks ETHAN

November 1, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Yousuf was very helpful thank you

Yousuf was very helpful thank you

November 1, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!

Kind regards,
Sharain - The Perfume Shop

Rated 1 out of 5 stars

Bad experience wouldn’t go back

I visited the branch in the bullring yesterday which was the 31st October at around 1030 to make a purchase for my husband and myself but was ignored by the member of staff. Initially there was only one staff on an asian lady who refused to acknowledge me and served another lady first. eventually a second girl came out with blonde hair who serving other customers and I asked her for help, she said she was with other customers and she’d come and help me which she did. When I said to her that I was there before the other customer she tried to justify the asian lady’s actions by saying she hadn’t seen me as they were busy. The asian lady tried to say that she’d not ignored me on purpose but I know she did has the other customers had come in after me and she’d blanked me.
The blonde girls service was great and when I said to her that I’d been waiting ages but the older Asian lady couldn’t be bothered she once again tried to protect the other member of staff by saying that when it’s busy you don’t always see who next but i do think she was just trying to make excuses for the older lady behaviour who has now left to go serve other customers. This is the first time I shopped there and it will be the last and I would only go back if I saw the blonde girl there in future I’ll shop at boots or fragrance shop.

October 31, 2025
Unprompted review
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Reply from The Perfume Shop - Bullring 112

Hi,

We appreciate you taking the time to share your experience. We're sorry to hear that you felt ignored and that the service did not meet your expectations. We'll address this with our team to ensure a more welcoming environment for all customers. We value your feedback and hope to improve. If you would like to share your experience with our team, please pop in touch via email at reviews@theperfumeshop.com

The Perfume Shop

Rated 5 out of 5 stars

Ethan provided great customer service…

Ethan provided great customer service and showed a range of different fragrances which helped me pick the correct sent for me!

Ethan also gave me other recommendations for futures purchases

October 31, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Good customer service from Elizabeth

Good customer service from Elizabeth, very willing to help, thank you.

October 28, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Elizabeth was so lovely today

Elizabeth was so lovely today. Excellent service.

October 25, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thank you for your feedback and kind words! We appreciate you and thank you for choosing us to shop with.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

A massive thank you to Clariese for her…

A massive thank you to Clariese for her unwavering help and patience during our time at The Perfume Shop.

Clariese deserves recognition for her professionalism and guidance.

We came in to buy x1 gift and ending up purchasing x2 gift sets and x1 aftershave thanks to Clariese - she made our shopping experience!

We hope she receives the recognition she deserves.

September 27, 2025
Unprompted review
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Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your 5* review, we appreciate you! Have a great day.

The Perfume Shop.

Rated 5 out of 5 stars

Clariese was amazing

Clariese at the Perfume Shop took her time to recommend a number of perfumes to help me pick my perfect gift. She then gift-wrapped it to perfection. Very good customer service!

September 18, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your lovely words and for choosing us to shop with. We appreciate you.

The Perfume Shop.

Rated 5 out of 5 stars

I brought a Channel Coco and was very…

I brought a Channel Coco and was very please with it l brought the 200ml and l had 25 per cent off plus my points which dropped my balance down to. Very little Thankyou perfume shop. Bullring will shop there again x

August 26, 2025
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hello,

We're so happy to hear that you were pleased with your Chanel Coco purchase and the discount you received at our Bullring store. We appreciate your positive feedback and look forward to seeing you again!

Kind regards,
Jasmyn
The Perfume Shop

Rated 5 out of 5 stars

Yousaf was amazing

Yousaf was amazing. Wonderful customer service .

July 31, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

Thanks for your review! We appreciate you and thank you so much for shopping with us.

The Perfume Shop.

Rated 5 out of 5 stars

Jaye is amazing!

Jaye was amazing she was so helpful and showed us everything we had enquired about, I would recommend her to anyone that’s visiting the bull in Birmingham.

July 27, 2025
Unprompted review
The Perfume Shop - Bullring 112 logo

Reply from The Perfume Shop - Bullring 112

Hi,

I am so happy to hear you had a positive experience with us. Thank you for choosing us to shop with.

The Perfume Shop Team.

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