Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more
Company replied
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
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See what reviewers are saying
Yousuf was exemplary, approachable, thanks to him, we got the perfect gift even though we was a lot picky than usual. I appreciate his service with a smile genuinely.
Company replied
Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The custo... See more
Company replied
يمكنك كتابة تعليق احترافي ودافئ مثل هذا: I had a wonderful experience at The Perfume Shop, thanks to Adam and Sonia. Adam was outstanding—knowledgeable, quick-thinking, incredibly patient, and... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
159 reviews
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Clariese was very helpful in finding my…
Clariese was very helpful in finding my scent. Ended up getting exactly what I wanted.
May 29, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you so much for your kind review, we truly appreciate your support.
Stay fabulous and fragrant,
The Perfume Shop
Great experience
Great experience, the both help me out to find my desidered items.
Very thankful!
I definitely come back!
Rahan and Ahmed from Bull rig shop.
May 15, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank your for your 5* review, we appreciate you!
Kind regards,
Sharain
The Perfume Shop
Top Quality Customer Service
Amazing in-store customer service. Knowledgeable staff with great recommendations for fragrances. Great prices, and there is always a discount running around, which is fabulous. My go-to for fragrances.
April 30, 2025
Reply from The Perfume Shop - Bullring 112
Thank you for your positive review!
The Perfume Shop.
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear of your recent experience and thank you so much for shopping with us.
Kind regards,
Sharain
Wahaab was really helpful and patient…
Wahaab was really helpful and patient as I was very indecisive of what parfumes to get. He was very professional.
May 9, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear of your recent experience and thank you so much for shopping with us.
Kind regards,
Sharain
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.
Warm regards,
Jasmyn
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.
Warm regards,
Jasmyn
Wahaab, super helpful
Customer service from Wahaab was friendly and helpful.
April 19, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your lovely review! We're so glad to hear you're happy with your experience. Your support means everything to us and we're excited to welcome you back again soon.
Stay fabulous and keep spritzing joy!
Sharain
The Perfume Shop Team
Every time I come in this store I…
Every time I come in this store I always have a pleasant experience. Clariese is always extremely helpful and friendly
April 15, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.
Warm regards,
Jasmyn
very nice customer service Wahaab
April 11, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! It's great to hear your kind words and great to know that you had a 5* experience with us. Thank you so much for shopping with The Perfume Shop and we hope to see you again soon.
Kind regards,
Sharain
The Perfume Shop Team
Reply from The Perfume Shop - Bullring 112
Thank you for your review!
Clariese
Met the most amazing sales rep that made the experience a euphoric one. She was well knowledgeable about the products, really polite and kind. Even threw a little discount in after making me aware of the rewards card.
If you come here, ask for Clariese! . Amazing girl!
April 8, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your kind words! We are thrilled to hear that you had such a positive experience. It is wonderful to know that our team members are making a difference. We are committed to providing excellent customer service and are glad that you were impressed with the sales representative's knowledge and kindness.
Kind regards,
Jasmyn
Restored faith in great customer service 👌
The young man that served me was so polite friendly and knowledgeable 👌he was amazing . I’m hoping to go back soon . I hope he’s in there again his customer service was second to none 😊
March 28, 2025
Reply from The Perfume Shop - Bullring 112
Hello,
We are so glad to hear you had a positive experience with our team member. We strive to provide excellent customer service and it's wonderful to know that our team member made your visit enjoyable. We appreciate your kind words and hope to see you again soon.
Kind regards,
Jasmyn
I had Clariese serve me today and…
I had Clariese serve me today and honestly she helped me with what to buy, great customer service really appreciate her hard work and all the effort with doing all the hampers and labelling absolutely smashed it!!!
March 27, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
We're so happy to hear you had a great experience with our team! It sounds like Clariese went above and beyond to help you find the perfect gift. We appreciate your kind words and will be sure to pass your feedback along to her.
Best wishes,
Jasmyn
A polite not overpowering assistant…
A polite not overpowering assistant came to greet me an ask me what fragrances I was looking for? Smelling six or 26 fragrances was not a chore. For this person. She was attentive and well into my conversation of what I was looking for, and what occasion I was using it for. Having found the one that I wanted, I said I would be back she said her name was Amina and as I was saying thank you, she then went on to tell me how once I bought a product they could customise my ribbon wrap it for me put it in cellophane. She went on to tell me a lot of things that make me feel special and also the product that I was going to purchase was not going to be basic. It was going to be looking very special. She could’ve let me just leave the store, as I wasn’t buying anything at that time, but she went above and beyond to explain to me what beautiful things would happen once I had purchased a product from that store. I felt that she was very attentive showed loads of empathy and I felt so at ease with this person so much so that I went back there today and spent £195. Thank you Amina you are a credit to the perfume shop and please don’t ever change. Thank you for my experience today if anybody is looking for that special thing, especially his mother day is coming up the perfume shop at the top of the ramp next to Natwest Bank in Birmingham is the best place to be wonderful atmosphere, fantastic staff, especially Amina thank you. X
February 27, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
We are so pleased to hear about your positive experience with our store and especially with Amina. It sounds like she went above and beyond to make you feel welcome and special. We strive to create a welcoming and personalised experience for all our customers and it’s wonderful to know that Amina’s attentiveness and passion for our products resonated with you. We are so happy that you found the perfect fragrance and that you enjoyed your shopping experience. We are grateful for your kind words and appreciate you taking the time to share your experience.
Kind regards,
Jasmyn
Excellent customer service from Wahaab
Excellent, friendly and efficient customer service from Wahaab at the Perfume shop in Bullring. I needed a men’s fragrance for someone’s birthday and was unsure of what to get. He was very helpful and friendly when it came to telling me more about each fragrance.
February 24, 2025
Unprompted review
Birmingham Bullring - Korina
I visited the Birmingham Bullring Perfume Shop today and received excellent customer service from Korina. The best service I have received here!
February 7, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Thank you for your kind review! We are so pleased to hear that you had a positive experience at our Birmingham Bullring store. We appreciate you taking the time to highlight Korina's excellent customer service. We strive to provide a welcoming and supportive environment for all our customers, and we are thrilled to hear that Korina made your visit so enjoyable.
Kind regards,
Sharain
More than helpful !
Wahaab From Bullring was very helpful today , i was unsure on what i wanted and he ran around the store providing me with loads of samples until i found what i wanted. The perfume shop is very lucky to have such a dedicated worker !
February 7, 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Thank you for your 5* review. We're thrilled you had a great experience and appreciate the support.
Best regards,
Sharain
They didn't even give me the right…
They didn't even give me the right tracking so I ended up getting my parcel a week late and customer service was awful
January 6, 2025
I walked in trying to find the Chloe…
I walked in trying to find the Chloe nomade gift set to gift my mother for her birthday and although it was unavailable in store, the staff ensured that it would arrive to my house the next day and was very helpful! Very accommodating to my needs and amazing customer service.
January 8, 2025
Reply from The Perfume Shop - Bullring 112
Hi there,
Thank you so much for a wonderful review. We appreciate your kind words and thank you for shopping with The Perfume Shop.
Kind regards,
Sharain
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