Came in today (6th June) looking for a aftershave for my boyfriend. I knew the smell but didn’t know the name or what it looked like so I was struggling trying to figure it out! I was served by... See more
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Location
Switch location38 Dawson Way, St. John�s Centre, L1 1LJ LIVERPOOL, GB
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See what reviewers are saying
Amazing service as always never go anywhere else. They really are experts and not just trying to sell you the most expensive thing for commission like other retailers. Always have a smile on their fac... See more
Company replied
Wow the ladies in the perfume shop in St John’s shopping centre were absolutely amazing, they couldn’t do enough for me especially Vicky! They helped me with lots of perfumes deciding which one was b... See more
Company replied
My daughters wanted to buy me perfume for a birthday present (my birthday was the day before yesterday). The service we received from Leah at Liverpool St John's branch was outstanding. She was frien... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
38 Dawson Way, St. John�s Centre, L1 1LJ, LIVERPOOL, United Kingdom
4.9
Excellent
143 reviews
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Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service from Emily
Great service from Emily. Hight to visit again.
January 28, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great help from Kelly this morning.
January 28, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service today from amie excellent…
Great service today from amie excellent customer service as always
January 26, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had an amazing experience it the shop…
Had an amazing experience in the shop today. Vicky had amazing costumer service and her knowledge on perfume is amazing. 10/10 experience
January 25, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Went to purchase perfume and the…
Went to purchase perfume and the service was outstanding by Leah. Her customer service was outstanding and Leah couldn’t do enough for me. I got the valentines perfume with the teddy and chocolates. And felt so happy leaving the store
January 24, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service by vicky
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service off kelly
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service
Great service, really helpful staff. Vicky was lovely! :)
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
She was so helpful
She was so helpful, great customer service, absolutely loved it.
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent customer service
Vickie was so helpful and kind when helping me choose a specific scented perfume. She gave me multiple different options which led me to find the perfect scented perfume for myself. Excellent customer service would definitely recommend!!!
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service thank you very much kelly
Great service thank you very much kelly
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service from kelly and team
Great service from kelly and team
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wow the ladies in the perfume shop in…
Wow the ladies in the perfume shop in St John’s shopping centre were absolutely amazing, they couldn’t do enough for me especially Vicky!
They helped me with lots of perfumes deciding which one was best for me, will definitely be back. Thanks girls x
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Vickie is so helpful and friendly…
Vickie is so helpful and friendly nothing is ever to much to trouble for her and she’s not happy till I am , no matter how long that takes . I always ask for her to sever me as I know she Will sort me out thanks Vickie
December 6, 2025
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a wonderful experience with Leah…
Had a wonderful experience with Leah today she helped me so much picking a perfume for my boyfriend she is amazing!!!
January 22, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing service
Amazing service. Even wrapped the gift I got for my boyfriend. Really happy with the purchase.
Thank you Holly. Great service.
January 22, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Vicky was great with helping me pick…
Vicky was great with helping me pick out a perfume and even helped me sort my student discount. very helpful and accommodating store!
January 22, 2026
Unprompted review
Reply from The Perfume Shop - Liverpool 49
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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