Incredibly impressed, my the service was exemplary. I had the pleasure of being take care of by Nat who was knowledgable and understanding of my needs. She gave me the rundown of my opinion, the deals... See more
Company replied
Location
Switch locationUnit L67, Merry Hill, Brierley Hill, West Midlands, DY5 1SW MERRY HILL, GB
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See what reviewers are saying
Lovely experience in Merry Hill store. Staff were friendly and welcoming. Troy was very helpful. Great service
Company replied
Ashley at the merry hill lower level branch helped me and my husband today with serval fragrances,, she went above and beyond to help with trying lots of scents to even gift wrapping.. its restored my... See more
Company replied
Been to The perfume shop at The Fort and the service was just okay but the one at Merry Hill 1 is exceptional, especially Little steph who not only assisted us but helped us choose with in our budget... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit L67, Merry Hill, Brierley Hill, West Midlands, DY5 1SW, MERRY HILL, United Kingdom
4.9
Excellent
111 reviews
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Lovely experience in Merry Hill store
Lovely experience in Merry Hill store. Staff were friendly and welcoming. Troy was very helpful. Great service
May 30, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Incredibly impressed
Incredibly impressed, my the service was exemplary. I had the pleasure of being take care of by Nat who was knowledgable and understanding of my needs. She gave me the rundown of my opinion, the deals and even the ethical standard that the brand are adopting. If if was my business id have her teach everyone about sales and the customer experience. The store was clean, items where easy to find and the staff were helpful. I don't tend to write reviews but this experience was so impressive I know I will be looking forward to coming back.
May 16, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nat was great
Nat was great, helped me find the perfect gift and was patient when i was smelling the perfumes
May 14, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Meg was excellent and knowledge!
Meg was excellent and knowledge!! Lovely service
May 5, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great experience
The adentant at tge shop had tine for me
She took her time to explain things to me
She explained the options available and assisted me make the right decision.
She helped order my perfume on line which was delivered the very next day.
April 7, 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The staff in this store are always so…
The staff in this store are always so pleasant, helpful and polite.
Thanks ladies, you’re appreciated x
April 18, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Millie has been very helpful
Millie has been very helpful! Even when I was very confused at what to get, she helped me and let me take my time at choosing which one is the best perfume to get.
Her customer service is 10/10!
October 4, 2025
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fanastic service offered by friendly…
Fanastic service offered by friendly staff member, Natalie
April 11, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent experience
Millie and the team were excellent in helping me find a fragrance similar to the ones I like. Really efficient and very friendly. Thank you so much
April 4, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Natalie at the merry hill branch is…
Natalie at the merry hill branch is absolutely a pleasure was amazing
April 3, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service from Natalie
Natalie was absolutely fantastic and helped me find the right fragrance for my sister’s birthday - incredibly knowledgeable and so good at wrapping it all up as well. Thank you Natalie!
March 31, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wonderful service from Natalie today
Wonderful service from Natalie today, she was very helpful and knowledgeable.
March 24, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Felt like royalty
My brother and I were treating ourselves to some belated birthday celebrations and the ladies instore didnt rush us or force us to make any decisions on purchases, they made suggestions, went through samples, shared their knowledge, it was one of the best retail experiences I've had, I only wished I made a note of their names to give them more recognition. But I made a point to choose the right store so please reward them for their amazing customer service.
March 4, 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wanted to say a big thank you to Little…
Wanted to say a big thank you to Little Steph! She took the time to explain the differences between the perfumes I was looking at, and helped me sign up for a loyalty card explaining that it would save me money with the offers they had on! She wrapped it beautifully and will make a wonderful gift for my mum's birthday.
March 4, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service today from Lauren
Great service today from Lauren. She was very patient with me as I couldnt decide on an aftershave. But she knew what kind of smell I was after. And we got there in the end! Very professional and knew her stuff! Top marks to lau!
March 2, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fabulous Libby and Jade
Libby and Jade were really helpful and amazing! Would highly recommend!
February 15, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very impressed
Product came quickly without any issues
Loved the perfume and it was such excellent value for money
January 12, 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had an outstanding service from the…
Had an outstanding service from the perfume shop with their wonderful staff Lauren. Thank you very much ♥️😊
January 21, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Thank you
What a great experience with the perfume shop in merry hill at the lower mall,Alex the the lovely lady who served me was very helpful and knowledge was excellent this is my new favourite shop. I will definitely be back to add to my perfume collection very soon Thank you so very much
January 20, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a fantastic Instore experience with…
Had a fantastic Instore experience with Natalie, very helpful and positive purchase.
Showed us the best value deals, only come to look, walked out with 2 purchases.
A valuable member to the Team ❤️
January 17, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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