I came here on a Wednesday right before close and was greeted by a lovely team Hamdi, Ahmad and Aman. They were so kind and patient in helping me decide what perfume to get! I didn’t feel rushed at a... See more
Company replied
Location
Switch locationUNIT 2118, Westfield London , Ariel Way, W12 7GF WHITE CITY, GB
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See what reviewers are saying
The person who dealt with me was extremely helpful. However because my details were incorrectly added to their system. My parcel arrived with the initials Ms, stead of Mrs. I give them 4 stars instea... See more
Company replied
Ayan was a very professional customer service. The way she explained was perfect and got me to have my gift choices, when I stacked in between choices, she has a good knowledge of the perfumes. She de... See more
Maram was amazing and helped us make a decision on what perfume to purchase! She communicated the gifting procedure clearly and was a joy to talk to! :)
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 2118, Westfield London , Ariel Way, W12 7GF, WHITE CITY, United Kingdom
4.6
Excellent
19 reviews
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Lovely Team
I came here on a Wednesday right before close and was greeted by a lovely team Hamdi, Ahmad and Aman. They were so kind and patient in helping me decide what perfume to get! I didn’t feel rushed at all. Such a nice experience, I recommend buying perfumes from this store when in Westfield!
May 6, 2026
Unprompted review
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The assistant was very patient
The assistant was very patient, friendly and made sure I picked what exactly I needed , all in all really good experience.
March 22, 2026
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
great customer service
Thanks to Maram! She helped me out with buying gifts for my partner a she had amazing Customer service skills and helped me out with everything i needed.
February 11, 2026
Unprompted review
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Every helpful nd good customer service
Every helpful nd good customer service
February 10, 2026
Unprompted review
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Thank you Hamdi your so sweet and thank…
Thank you Hamdi your so sweet and thank you for good service.
February 5, 2026
Unprompted review
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Super Helpful!
Maram was amazing and helped us make a decision on what perfume to purchase! She communicated the gifting procedure clearly and was a joy to talk to! :)
January 31, 2026
Unprompted review
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Ayn was really accommodating and…
Ayn was really accommodating and recommended I really wanted. She keeps on smiling on customers
January 21, 2026
Unprompted review
Reply from The Perfume Shop - White City 222
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Victoria did that !!!!!
Victoria made my birthday a dream to shop for. The woman just knows how to make you feel and smell good
January 8, 2026
Unprompted review
Reply from The Perfume Shop - White City 222
Hi,
Thank you for your 5* review. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop
they are always there for me
they are always there for me. Is my shop my lovely shop.
October 30, 2025
Reply from The Perfume Shop - White City 222
Hi,
Thank you for your kind feedback.
Kind regards,
Sharain - The Perfume Shop
Very nice to deal with you people
Very nice to deal with you people, I love the fact that all my items came at the right time and the delivery is perfect and expecting to buy more because I love some of ur products and I will still buy more .
June 26, 2025
Reply from The Perfume Shop - White City 222
Hi,
Thanks for your review. I am so happy to hear you have had a 5* experience. We appreciate you!
Kind regards,
Sharain
The Perfume Shop Team
Great deals
Great deals, and great service. Lisa was easy to talk to and made sure I had the best experience by helping me find the right scent I wanted by spending time and exploring my preferences. Nothing was a trouble and I’m an ever so grateful customer who would come again. Thank you Lisa!
June 6, 2025
Unprompted review
Beautiful fragrance.... arrived on time
The person who dealt with me was extremely helpful. However because my details were incorrectly added to their system. My parcel arrived with the initials Ms, stead of Mrs. I give them 4 stars instead of 5 because I am Mrs not Ms.
May 22, 2025
Reply from The Perfume Shop - White City 222
Hi,
We appreciate you bringing this to our attention. We are sorry to hear that your parcel arrived with the incorrect title. We'll review our data entry process to prevent similar errors in the future. We appreciate your feedback.
The Perfume Shop
Had an excellent experience with the…
Had an excellent experience with the lovely girl Victoria. She listened to everything I wanted and gave me the most perfect customer service. Extremely helpful girl.
May 14, 2025
Unprompted review
Reply from The Perfume Shop - White City 222
Thank you for your positive review!
The Perfume Shop.
I must say the customer service from…
I must say the customer service from the girl serving me (who I think was named Lisa) was great. I was so indecisive as I was not sure what I was looking for really. Talked through the kind of fragrance I wanted, sampled a couple and walked out with two. Refreshing experience and will be back.
March 25, 2025
Unprompted review
Reply from The Perfume Shop - White City 222
Hello,
We're so glad to hear you had a positive experience with our team. It sounds like you received excellent service and were able to find the perfect fragrance. We appreciate you taking the time to share your feedback. We hope to see you again soon!
Kind regards,
Jasmyn
Amazing customer service by Tara
Amazing customer service by Tara! She helped me find exactly what I was looking for and I will be coming back to purchase more.
March 26, 2025
Unprompted review
Reply from The Perfume Shop - White City 222
Hello,
We're so glad to hear you had a positive experience with Tara! We strive to provide excellent customer service and are delighted that she was able to help you find what you were looking for. We appreciate your kind words and look forward to welcoming you back soon.
Many thanks,
Jasmyn
Ayan was a very professional customer…
Ayan was a very professional customer service. The way she explained was perfect and got me to have my gift choices, when I stacked in between choices, she has a good knowledge of the perfumes. She deserved more than 5 start. Keep it up the good and professional customer service Ayan. 👏
December 13, 2024
Unprompted review
Staff was helpful at Westfield
Staff was helpful at Westfield , White City and Deivery was quick .
December 2, 2024
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