I had such a lovely experience at This store today thanks to Natalie. She was friendly, patient and really knowledgeable about the different fragrances. She took the time to listen to what I was looki... See more
Location
Switch locationc/o Superdrug 14-20 Powis Street, SE18 6LF LONDON, GB
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See what reviewers are saying
I was served by Ms Princess at your Woolich branch this afternoon and her service was excellent. Her attitude is greatly worthy of every appreciation. Even when I had forgotten my bank card at the bra... See more
Company replied
Today, I visited the shop as usual to buy a small everyday perfume, since I like to spoil myself. I believe smelling good is good business. Poppy was very helpful and assisted me greatly. I chose the... See more
Company replied
Every time I come to the perfume shop on Powis street SE18, I am always greeted the warmest welcome by Leni. She is a STAR. On several occasions Leni has looked after me and always lets me kno... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
c/o Superdrug 14-20 Powis Street, SE18 6LF, LONDON, United Kingdom
4.8
Excellent
87 reviews
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Amazing service from Leni
Amazing service from Leni. She helped me choose the perfect gift for my partner and was incredibly patient while I decided. As a bonus, I also got 20% off.
Thank you,
February 12, 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Ericka from Woolwich shop
Ericka from Woolwich shop, on Powis Street was exceeding our expectations, we entered for a perfume, she proposed us other items which were nice quality and we had 20%off. She wraped very nicely our items! Thank you very much Ericka and The perfume shop!
February 5, 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Poor customer service and breach of own Terms & Conditions
I’ve been a loyal customer since 2018, but a recent experience at the Woolwich store has ended that. I suffered from severe vertigo and couldn't collect my order within the 14-day window. I called the store to request a 5-day extension, which was refuse. I then offered to send my husband with my ID and order number. Despite your website’s Terms & Conditions (Paragraph 3.3) stating that third-party collection is permitted with ID, the staff refused this as well and cancelled my order.
To make matters worse, they refused to refund the £15 worth of points used for the purchase. It feels like they took advantage of my sickness to pocket my loyalty points. I am incredibly disappointed and will not be shopping here again.
January 18, 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello Su,
Thank you for taking the time to share your experience I’m so sorry for what you went through, especially while you were dealing with severe vertigo.
I completely understand how upsetting this must have been and you’re absolutely right to expect flexibility and support in these circumstances. I’ve now personally reviewed everything you raised, including the collection extension, third-party collection and the missing reward points.
I’m pleased to confirm that I’ve been in touch with you directly and have now resolved each of these issues and provided a goodwill gesture for all the trouble. Your feedback has also been escalated internally so the store team can be supported and this doesn’t happen again.
Thank you sincerely for your patience throughout this and for your loyalty to us over the years it really does mean a great deal and I’m very sorry that we let you down on this occasion. I look forward to hearing from you to resolve this.
Kind regards,
Jasmyn
Lovely service given by Natalie in the…
Lovely service given by Natalie in the Woolwich branch. Very helpful !
January 14, 2026
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nada the customer service girl was so…
Nada the customer service girl was so amazing! She made my shopping experience so much easier ❤️❤️
December 30, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your feedback. It's great to hear of your 5* experience, have a lovely New Year.
The Perfume Shop
Leni is a good sales advisor/expert
Leni is a good sales advisor/expert. She demonstrated good understanding of perfume and comparism analysis. I was determined to buy Dior Sauvage but it was not in stock. She gave value propositions of MONTBLANC and got the sale. Keep it up, Leni.
December 29, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your feedback. Thank you so much for choosing us to shop with.
Happy New Year.
The Perfume Shop
Princess from the perfume shop in…
Princess from the perfume shop in woolwich has been outstanding with my requesting always smiling and being nice while I asked to check different perfumes for my parents she even gift wrapped my perfume amazingly she is such a lovely person
December 26, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your review. Have a lovely New Year!
The Perfume Shop.
A staff member named Leni and Lisa at…
Two staff members namely Leni and Lisa located at the Super Drug perfume shop store in Woolwich SD 559, displayed exceptional customer service during my shopping 🛍️ visit at this store, 🏬 these ladies greeted me with warm smiles, very polite, and showed a very high standards in regards to their job description at The Perfume Shop 🏬
December 18, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your 5* feedback!
The Perfume Shop
I think Erica has excellent customer…
I think Erica has excellent customer service skills
November 27, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for a lovely review. We value you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
Very happy to attend to customer
Very polite and happy to attend to customers. I'm happy to come back.
November 19, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your review.
It's great to hear your feedback. We appreciate you!
The Perfume Shop.
Leni was very helpful during my visit…
Leni at the woolwich shop was very helpful during my visit today.
November 14, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for a lovely review. We value you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
Prithi was really helpful trying to…
Prithi was really helpful trying to find me an alternative perfume, similar to the one I asked for and smells amazing! Really helpful thank you!
October 30, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!
Kind regards,
Sharain - The Perfume Shop
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!
Kind regards,
Sharain - The Perfume Shop
Erika is amazing she helped so much and…
Erika is amazing she helped so much and was very friendly. she gave great recommendations too
October 12, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your positive review! It's great to hear, we appreciate you.
Kind regards,
Sharain - The Perfume Shop.
I went to the Woolwich store today &…
I went to the Woolwich store today & was very busy. 2 young ladies Natalie and Poppy was serving many customers. From the moment I arrived I seen them
Acknowledge every customer. I was waiting for around 10 mins but when served by Natalie I find a perfume for brothers birthday & even how busy she was was very polite. Will def return
October 7, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your feedback! It's great to hear you have had a 5* experience.
Have a lovely weekend!
Sharain - The Perfume Shop
SATISFACTORY
September 19, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi there,
I am so happy to hear you have had a 5* experience with us. Thank you for your review. Enjoy your purchase.
Kind regards,
Sharain - The Perfume Shop
Was looking for some perfume gifts and…
Was looking for some perfume gifts and found the perfume shop doing offers on hugo boss and few others. I rushed to the store in woolwich as soon as it opened after finishing my night shift just to double check at 9am. The Staff was really helpful and was able to order directly to store as they didnt have enough stock as the offer was still live. Didn't take long order was completed and collected few days later. Amazing staff and really helpful. Wish the offer comes back soon. Thanks will be back soon. Regards Imran
August 8, 2025
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your review! We are happy to hear of your positive experience. Thank you for shopping with The Perfume Shop.
The Perfume Shop
Hamida has bee such a wonderful…
Hamida has bee such a wonderful customer service rep. She deserves a pay rise and promotion. Wish her well in her endeavours
August 4, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your positive review! We appreciate your kind words.
Kind regards,
The Perfume Shop.
Excellent service Poppy at the Woolwich…
Excellent service Poppy at the Woolwich branch. Very friendly, helpful and patient!
August 1, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your review! We appreciate you and thank you so much for shopping with us.
The Perfume Shop.
Nathalie was an absolute star..
Nathalie was an absolute star... I appreciated her advices and her patience...thank you Nathalie :)
July 25, 2025
Unprompted review
Reply from The Perfume Shop - Woolwich SD 559
Hi,
Thanks for your review! Thank you for your sharing your positive experience.
Kind regards,
The Perfume Shop Team
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