The Pride Shop Reviews 

355
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

Needed something for my son(14) for pride to match everything else he bought and the earrings weren’t available in Manchester and he was getting anxious (autism and recently come out) - yet got them w... See more

Rated 5 out of 5 stars

Despite some initial hiccup due to supply issues, I cannot fault the customer service by Graham of The Pride Shop. Thank you for rectifying them. Other members of staff have also been friendly whilst... See more

Rated 5 out of 5 stars

I called customer service as I had not received any email regarding my order being dispatched one week after ordering. The person on the phone was extremely nice. One of the 2 items purchased was disc... See more

Rated 5 out of 5 stars

Good range of merchandise to choose from, fantastic diversity and inclusion. I love the straight ally badges I bought, very well made, appreciate the extra pin clip that comes with them. All reasonabl... See more

Company details

Written by the company

At THE PRIDE SHOP®, we are dedicated to creating a space that celebrates and supports the LGBTQ+ community. We are part of an independent retailing and publishing company home to brands such as THEGAYUK, The Gay Shop, Big Gay Card Company and Tackle. Our mission is to provide a diverse and inclusive collection of books, gifts and jewellery that reflect the rich tapestry of LGBTQ+ experiences, stories, and voices. We exist to make sure that your identity is represented and validated. Our history We can trace our roots back to 2011 when the founders of this company created one of the most popular Gay and LGBT+ magazines and listings websites. Since then we’ve been on a journey to curate a thoughtfully selected range of LGBTQ+ books, gifts and jewellery that represents as many LGBTQ+ identities as possible. In 2019 we started working with some of the UK’s biggest retailers to bring a bit more LGBTQ+ness to the high street. Have you seen us in TKMAXX or Rymans?


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

355 reviews

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Replied to 33% of negative reviews

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4.7

All reviews

(355)

29 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Super products.

Very pleased with my purchase. All as expected. I’m now ready for the next pride or protest marches. Super fast dispatch & delivery, too! Thank you 🏳️‍🌈🏳️‍⚧️😀

August 10, 2025
Rated 5 out of 5 stars

Issue resolved with no problems. Fab

Despite some initial hiccup due to supply issues, I cannot fault the customer service by Graham of The Pride Shop. Thank you for rectifying them. Other members of staff have also been friendly whilst professional.
Fab stuff.

August 13, 2025
Rated 5 out of 5 stars

Prompt delivery and quality products

I was representing a group at a pride event and realised last minute I needed some extra items. Even with regular delivery they arrived on time, in good condition and held up on a very windy day.

July 30, 2025
Rated 2 out of 5 stars

2 stars, missing a flag

I ordered 7 of their 5ft by 3ft flags and 3 of their 22.5cm by 15cm flags, however one of their 5ft by 3ft flags did not arrive with the others, I have emailed and called them, and was told that someone from their production/warehouse team would call me to let me know where the missing flag is, yet it's been 5 days since I've called them and no one has called or emailed me anything about the missing flag.

i would not recommend them.

August 13, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing Store!

This shop has a fabulous selection of small thoughtful gifts for everyone's LGBTQ+ family and friends. The staff are incredibly friendly and helpful. Purchases are well packaged and dispatched promptly. I would recommend them to everyone.

July 30, 2025
Rated 4 out of 5 stars

Very fast shipping

Very fast shipping. At arrival however, it turned out one item was out of stock. It was refunded, but I’d rather have waited for restock.

August 1, 2025
Rated 5 out of 5 stars

Helpful!

Very helpful when a product was out of stock, went above and beyond to help me get what I wanted.

July 3, 2025
Rated 5 out of 5 stars

Zero hassle

Zero hassle! When I needed to ask a question I got a prompt reply which is great considering some shops make you wait days.

June 24, 2025
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service - I loved all of the products I ordered but one had a fault. I emailed the company and they apologised and immediately sent me out another. I'll definitely be buying again!

June 3, 2025

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