Needed something for my son(14) for pride to match everything else he bought and the earrings weren’t available in Manchester and he was getting anxious (autism and recently come out) - yet got them w... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Despite some initial hiccup due to supply issues, I cannot fault the customer service by Graham of The Pride Shop. Thank you for rectifying them. Other members of staff have also been friendly whilst... See more
I called customer service as I had not received any email regarding my order being dispatched one week after ordering. The person on the phone was extremely nice. One of the 2 items purchased was disc... See more
Good range of merchandise to choose from, fantastic diversity and inclusion. I love the straight ally badges I bought, very well made, appreciate the extra pin clip that comes with them. All reasonabl... See more
Company details
Written by the company
At THE PRIDE SHOP®, we are dedicated to creating a space that celebrates and supports the LGBTQ+ community. We are part of an independent retailing and publishing company home to brands such as THEGAYUK, The Gay Shop, Big Gay Card Company and Tackle. Our mission is to provide a diverse and inclusive collection of books, gifts and jewellery that reflect the rich tapestry of LGBTQ+ experiences, stories, and voices. We exist to make sure that your identity is represented and validated. Our history We can trace our roots back to 2011 when the founders of this company created one of the most popular Gay and LGBT+ magazines and listings websites. Since then we’ve been on a journey to curate a thoughtfully selected range of LGBTQ+ books, gifts and jewellery that represents as many LGBTQ+ identities as possible. In 2019 we started working with some of the UK’s biggest retailers to bring a bit more LGBTQ+ness to the high street. Have you seen us in TKMAXX or Rymans?
Contact info
65 Maid Marian Way, NG1 6Aj, Nottingham, United Kingdom
- 0115 891 8456
- hello@theprideshop.co.uk
- theprideshop.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 33% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Pride shop review
Brought some items which was easy and easy to pay for . Arrived when they said items were good
Easy access website
Easy access website, ordering process and delivery. Excellent service. Thank you!
Perfect
Really quick and easy delivery. The product was exactly how it was shown in the site, and I'm really happy with it hanging on my wall!
Very prompt delivery.
Great easy shopping experience
Really easy shopping experience, was delivered in a discreet package which might be important for anyone still in the closet which I felt was a nice touch.
Great products and quick service!
Great stuff at great prices and fast…
Great stuff at great prices and fast delivery. Highly recommend.
Arrived a day early that expected and…
Arrived a day early that expected and the flag is a wonderful quality and now hangs up on my wall
Brilliant all round service. Recommended.
Website was very easy to use. Postage cost was very reasonable. Item was well packaged too
Fast and efficient service. Would use again. Cannot find fault, hence 5 Stars.
Delighted!
Delighted to find straight ally jewellery in the online store.
My order arrived quickly, was well packaged and of excellent quality.
Will certainly be back for more!
ordered and was sent a email straight…
ordered and was sent a email straight away to say that certain items wasnt in stock was kept informed all the way about my order received free items as a way of a apologize and received parcel within few days great service very happy
Although ordered on 9th June it has…
Although ordered on 9th June it has still not arrived

Reply from The Pride Shop
Perfect.
Delivered in perfect time, quality product and professional emails. Couldn’t have asked for more!
Great service & products
Delivery & description of items was 100%. Great value & delivered in time before pride!!!!! Can't wait to have three pride flags on our guesthouse; the fourth I will wear/wave @ pride in Tavistock. Many thanks
Excellent service quick delivery to
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







