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Rated 5 out of 5 stars

Very pale and not usually one for makeup but it’s nice to be able to cover up my spots sometimes. This does that perfectly without making it look like I’m wearing foundation so doesn’t look strange if... See more

Rated 5 out of 5 stars

I ordered the In your face water tint. I’ve been using tinted moisturisers for years and this part moisturiser part foundation is the best one I’ve ever used. It doesn’t feel as though you’re wearing... See more

Company replied

Rated 3 out of 5 stars

Processing was fast,well packaged presentation is really nice too. My only issue is HERMES as the courier I hope you can have the option of using royal mail for some of us. they friendly reliable... See more

Rated 5 out of 5 stars

I love the colour match, scent and staying power of this product! I have quite oily, combination skin and have been blending with a damp beauty blender after speaking with Romi, which does the tric... See more

Company replied

Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Industry

Written by the company

UNDO old school beauty norms, biases & stereotypes. Gender inclusivity, ethnic diversity and sustainability is our norm. That's how we celebrate your individual flair, and bring it into the everyday. 🌱 Vegan 🐰 Cruelty Free 🇬🇧 Made in UK


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

123 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The best solution for an even radiant complexion

I’ve been using bb creams for years, and I am very fussy when it comes to try a new ones. UN_DID was highly recomended by a friend and I purchased online from their website. Customer experience was very good, clear communication and fast shipping, the product arrives in a very cute box and the packaging is unique an really beautiful. On top I love the brand is highly involved with formulation trasparancy and social responsability, being eco-friendly and fully vegan certified. The product is absolutely fantastic and I believe this water tint has two main assets: the lighweight texture, which delivers a fast and clean absorption, leaving no shine but a delicate mate finishing, and offers a good level of hydration and extra protection against the external damages. An adaptable colour tone, which blends perfectly with my skin tone (even in the most difficoult areas, such undereye and nose) delivering an even and radiant complexion. Highly recommend for everyday use.

February 22, 2021
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Reply from UN_DID

Hey Giangiacomo,

Thank you so much for leaving this amazing review! We're so glad you love the product, but even more so that you're loving our eco-friendly values. It's such an important part of our daily life, and glad you feel the same way too.

UN_DID x

Rated 5 out of 5 stars

Makes me love my own skin

I saw this product on Instagram. The formula is INCREDIBLE! Hydrating, lightweight and perfect coverage for me- just seems to enhance my natural skin. I also LOVE what they stand for

February 22, 2021
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Reply from UN_DID

Hey Nick,

This is such a great review, thanks for taking the time to write it. We could not be more thrilled that you're loving your own skin!

UN_DID x

Rated 5 out of 5 stars

Fantastic and quick experience!

Purchased my 'in your face' water tint and UN_DID were in constant communication updating on the delivery process. It was quick, efficient and arrived beautifully packaged. Highly recommend!

February 22, 2021
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Reply from UN_DID

Hey Matt,

Thanks so much for this great feedback! We're so happy you're happy with the service you received from us.

UN_DID x

Rated 5 out of 5 stars

Amazing company

I ordered the In your face water tint. I’ve been using tinted moisturisers for years and this part moisturiser part foundation is the best one I’ve ever used. It doesn’t feel as though you’re wearing anything yet makes your skin look amazing. You can build it up for extra coverage too. I try and buy ethical products so the fact that it’s vegan and uses recycled packaging makes it perfect! Highly recommend this company ☺️

February 22, 2021
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Reply from UN_DID

Hey Veronica,

Thank you SO much for leaving this amazing review about in your face [water tint for face] and our company values. We're so thrilled that you're getting great skin results, and you love our ethical mission too. *blushing*

UN_DID x

Rated 5 out of 5 stars

What a product!

What a product!! Natural finish, smooth texture and amazing scent. My new go-to

February 22, 2021
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Reply from UN_DID

Hey Zach,

Thank you so much for taking the time to write this positive review! We're so happy it's your new "go-to". We think it's great for everyday :)

UN_DID x

Rated 3 out of 5 stars

This product sounds fab and was keen to…

This product sounds fab and was keen to try it. Despite their website trying really hard to match your skin tone it's still difficult to do online. I gave it a go and jot sure if I picked right as can't see any affect. What would be ideal is to get a few samples so you can see which is best before you outlay the cost of a whole new bottle. I appreciate you can exchange but its a hassle (and waste?) and what if I still get it wrong. Love everything about the brand and product but just not sure buying online is ideal for this kind of thing. Might just be me though!

February 21, 2021
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Reply from UN_DID

Hey Sheryl,

We're a little unclear about the 3* rating on your review - could you help us with a bit more detail so we can understand?

You're right - choosing the perfect shade online is a tough one, not just for us, but for all colour brands on the market today, especially as stores are not open to try shades in store. We do have a shade finder quiz online, plus you can send us a clear selfie on socials or hello@theundid.com and we will shade match for you. If it's still not right once you receive it, we will exchange it completely for free for the right shade. We hope these measures will help make the shade selection process a little easier.

Regarding the hassle, all you need to do is message us with your issues and we'll take it from there. Ordinarily, we would ask the product to be returned, but due to the current pandemic, we're offering you to pass the wrong shade onto a loved one (once we're allowed out, that is!) that it may work for as a little act of kindness. We will send you the right shade for free.

When you say you "can't see any affect" - is that related to the hydration, coverage or anything else? If it is coverage, in your face [water tint] is designed to be super sheer coverage, and is marketed as such. You can also build it up to three times to increase the coverage. However, if you're looking for the medium to high coverage from a traditional foundation, this one is not going to be for you.

We'd love to discuss further and really make sure you're 100% happy with your purchase. Please could you reach out to hello@theundid.com and we can take it from there :)

UN_DID x

Rated 5 out of 5 stars

Great grab and go product

I’m really happy with the quality of my Undid in shade 6. I’m quite pale but with redness and this gives me a sheer cover without feeling cakey like foundation. As a new mum I use this as a grab and go product to correct not a lot of sleep!

February 21, 2021
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Reply from UN_DID

Hey Chloe,

Thank you so much for taking the time to leave this great review and that it's helping you at this really special time in your life :)

UN_DID x

Rated 5 out of 5 stars

Just love this product

Just love this product! I’m very fussy when it comes to choosing serums and moisturisers but this is so light and leaves no residue, just perfect!

February 20, 2021
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Reply from UN_DID

Hey Pam,

Thank you so much for this amazing 5* review. We're obsessed that you're obsessed ;)

UN_DID x

Rated 5 out of 5 stars

Lovely product and smells gorgeous

Really pleased with the product. It has made my face feel really soft, provides a nice natural coverage and smells absolutely gorgeous! I have fair skin and struggle to get a good colour match but this was perfect. Will definitely be buying again!

February 20, 2021
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Reply from UN_DID

Hey Aimee,

Thank you so much for taking the time to leave this great review. We're so happy you're managing to get great natural results!

UN_DID x

Rated 3 out of 5 stars

Great concept, but didn't work for me

I really love the concept, ethics, and sustainability of the product, which is what drew it to me originally.
Unfortunately I found the product difficult to blend evenly with my skin, so it did not have the result I had hoped for compared with skin tints I have used previously. It is possible that it just takes a few goes to get the hang of though. I also found the fragrance really strong, which for me personally was a little off putting as I could smell it on my face when I was wearing it and it did cause some irritation, so I don't think I'll be able to use it on my face again unfortunately. I'll have to see if I can find another use for it or find someone to pass it on to as it would be a shame to waste.
Overall, I admire the values of the company and this is something I'd like to see more of from the beauty industry, unfortunately the product itself just wasn't for me.

Update in response to Un_did's reply:
Hello - Yes I just used my fingers to blend. I will be interested to see what else you launch - particularly if it's fragrance free. :)

February 20, 2021
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Reply from UN_DID

Hey Carys,

Thank you so much for taking the time to leave this valuable feedback. We're so sorry this one didn't work for you on this occasion. We're curious - did you try and blend using a beauty brush or beauty blender? It should be OK just with your fingers, but we know sometimes it's better to use one of these tools. It would be great to understand for us, so we can learn and improve our usage instructions.

Thank you so much for your kind words about our values. We're so happy they're resonating really well with you. I really hope you'll check us out again as we launch new products :)

UN_DID x

Rated 5 out of 5 stars

All round great experience

All round great experience! The product is wonderful, fast and efficient delivery, and all environmentally conscious! Super happy with everything :)

February 20, 2021
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Reply from UN_DID

Hey Rosa,

Thank you so much for this amazing review! We're so happy you're thrilled with your experience with us!

UN_DID x

Rated 1 out of 5 stars

I had such high hopes

I had such high hopes. It's an awful product. I've followed the instructions. But it's impossible to work with. I have very dry skin. It's dried my skin out and clung to every bit of dry skin I have. Then it goes through a sticky phase and it eventually dries. It did seem to combat my redness but it's irrelevant if it looks cakey on your skin. Disappointing.

February 20, 2021
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Reply from UN_DID

Hey Amy,

As a new, small business, we're always looking for ways to grow and develop and it's this type of feedback that can help us get there. We're so sorry this one didn't work for your skin type. We’d really love the opportunity to discuss the results with you. Could you reach out to our team with your concerns and we can understand why you were getting this result and how we can help resolve (hello@theundid.com)?

How were you using the product? If you have very dry skin, we would always recommend using this on top of your normal daily routine to get the soft coverage and glow. So your normal skincare and moisturiser routine and then blend in your face [water tint] with a damp beauty blender or brush. Of course, if you use in your face [water tint] on top of very dry skin directly you may see this "pilling" to the dry skin you may have. This is not exclusive to in your face [water tint], but for most colour products on the market today.

We'd really love to discuss with you and find a solution, so even if the product didn't work for you this time around, we can still leave you with a positive experience with our new company. Thanks again for checking us out, and hoping one day in the future - as we grow - we can really create products that tailor specifically to your skin concern :)

UN_DID x

Rated 5 out of 5 stars

The best Lightweight foundation I ever tried 🧡

I am super happy with this foundation.
Im a make-up artist and since I got this foundation
I am wearing every day.
Feels like a splash of water on your face.
I can’t wait when they launch a concealer

February 18, 2021
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Reply from UN_DID

Hey Marcio,

Thank you so much for this amazing 5* review!! We're so happy that this is your go-to daily product.
Great feedback on launching a concealer - we may have something in the works already ;)

UN_DID x

Rated 5 out of 5 stars

Great company and customer comms

Love the website and everything this company stands for. Really communicative customer service as well. I pre-ordered the water tint ahead of launch and was kept up to date through the pre-launch period on how the preparations were going, and when I could expect my order (which was beautifully - but sustainably - packaged when it arrived).

February 17, 2021
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Reply from UN_DID

Hey Hari,

Thank you so much for this amazing review! We're so happy you love the company mission - we're here to UNDO those beauty stereotypes ;)

UN_DID x

Rated 5 out of 5 stars

Stunning!

A beautifully smooth and lightweight makeup, with a message that makes me incredibly happy. Romi is a true star!

February 16, 2021
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Reply from UN_DID

Hey Myth,

Thank you so much for your 5* review. We're so happy you love our brand message - it means so much to us.

UN_DID x

Rated 5 out of 5 stars

Perfect Everyday Product

Perfect match. Perfect consistency and a great finish. So light to wear and easy to work with.

February 16, 2021
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Reply from UN_DID

Hey Nix,

This is so great, we're happy you're loving the consistency and lightweight feel :)

UN_DID x

Rated 5 out of 5 stars

New fave, 3 in 1

Not designed to cover but do good for your skin and add a natural glow, light, dries super fast and doesn't print on fabrics ( or you're mask). Absolutely love the serum and is super build-able.

February 16, 2021
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Reply from UN_DID

Hey Charlotte,

We love that it's doing good for your skin and that no transfer result on masks! Exactly what we all need right now :)

UN_DID x

Rated 5 out of 5 stars

OBSESSED

I can't begin to tell you how much I love these water tints, I got them in three shades for my varying tone depending on my fake tan and I'm obsessed.
Shade number 3 has a really nice yellow undertone and is perfect if you wear fake tan. The formula is so light that you can wear one layer and then just layer up where needed.
So many of my friends are now trying them out and loving them too, support a small brand and you wont regret!
Also, it smells like perfume!!!

February 16, 2021
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Reply from UN_DID

Hey Danielle,

Thank you so much for this amazing review! It's so great to hear you're getting such amazing results (and thank you for sharing with your friends!)

UN_DID x

Rated 5 out of 5 stars

Beautiful coverage and scent

Beautiful coverage and scent! I just love this product. It’s got a very nostalgic talc powder scent and leaves my skin looking seriously smooth and even!

February 16, 2021
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Reply from UN_DID

Hey Farwa,

SO happy you're getting these amazing results with our products. We're so happy

UN_DID x

Rated 5 out of 5 stars

I’ve never used a tint like this!

I’ve never used a tint like this!! It’s amazing, so light and smells so fresh.

February 16, 2021
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Reply from UN_DID

Hey Beck,

Thank you so much for your lovely review! So happy you're happy :)

UN_DID x

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