Very pale and not usually one for makeup but it’s nice to be able to cover up my spots sometimes. This does that perfectly without making it look like I’m wearing foundation so doesn’t look strange if... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I ordered the In your face water tint. I’ve been using tinted moisturisers for years and this part moisturiser part foundation is the best one I’ve ever used. It doesn’t feel as though you’re wearing... See more
Company replied
Processing was fast,well packaged presentation is really nice too. My only issue is HERMES as the courier I hope you can have the option of using royal mail for some of us. they friendly reliable... See more
I love the colour match, scent and staying power of this product! I have quite oily, combination skin and have been blending with a damp beauty blender after speaking with Romi, which does the tric... See more
Company replied
Company details
Written by the company
UNDO old school beauty norms, biases & stereotypes. Gender inclusivity, ethnic diversity and sustainability is our norm. That's how we celebrate your individual flair, and bring it into the everyday. 🌱 Vegan 🐰 Cruelty Free 🇬🇧 Made in UK
Contact info
Gable House, 18-24 Turnham Green Terrace, W4 1QP, London, United Kingdom
- hello@theundid.com
- theundid.com
The best solution for an even radiant complexion
I’ve been using bb creams for years, and I am very fussy when it comes to try a new ones. UN_DID was highly recomended by a friend and I purchased online from their website. Customer experience was very good, clear communication and fast shipping, the product arrives in a very cute box and the packaging is unique an really beautiful. On top I love the brand is highly involved with formulation trasparancy and social responsability, being eco-friendly and fully vegan certified. The product is absolutely fantastic and I believe this water tint has two main assets: the lighweight texture, which delivers a fast and clean absorption, leaving no shine but a delicate mate finishing, and offers a good level of hydration and extra protection against the external damages. An adaptable colour tone, which blends perfectly with my skin tone (even in the most difficoult areas, such undereye and nose) delivering an even and radiant complexion. Highly recommend for everyday use.

Reply from UN_DID
Makes me love my own skin
I saw this product on Instagram. The formula is INCREDIBLE! Hydrating, lightweight and perfect coverage for me- just seems to enhance my natural skin. I also LOVE what they stand for

Reply from UN_DID
Fantastic and quick experience!
Purchased my 'in your face' water tint and UN_DID were in constant communication updating on the delivery process. It was quick, efficient and arrived beautifully packaged. Highly recommend!

Reply from UN_DID
Amazing company
I ordered the In your face water tint. I’ve been using tinted moisturisers for years and this part moisturiser part foundation is the best one I’ve ever used. It doesn’t feel as though you’re wearing anything yet makes your skin look amazing. You can build it up for extra coverage too. I try and buy ethical products so the fact that it’s vegan and uses recycled packaging makes it perfect! Highly recommend this company ☺️

Reply from UN_DID
What a product!
What a product!! Natural finish, smooth texture and amazing scent. My new go-to

Reply from UN_DID
This product sounds fab and was keen to…
This product sounds fab and was keen to try it. Despite their website trying really hard to match your skin tone it's still difficult to do online. I gave it a go and jot sure if I picked right as can't see any affect. What would be ideal is to get a few samples so you can see which is best before you outlay the cost of a whole new bottle. I appreciate you can exchange but its a hassle (and waste?) and what if I still get it wrong. Love everything about the brand and product but just not sure buying online is ideal for this kind of thing. Might just be me though!

Reply from UN_DID
Great grab and go product
I’m really happy with the quality of my Undid in shade 6. I’m quite pale but with redness and this gives me a sheer cover without feeling cakey like foundation. As a new mum I use this as a grab and go product to correct not a lot of sleep!

Reply from UN_DID
Just love this product
Just love this product! I’m very fussy when it comes to choosing serums and moisturisers but this is so light and leaves no residue, just perfect!

Reply from UN_DID
Lovely product and smells gorgeous
Really pleased with the product. It has made my face feel really soft, provides a nice natural coverage and smells absolutely gorgeous! I have fair skin and struggle to get a good colour match but this was perfect. Will definitely be buying again!

Reply from UN_DID
Great concept, but didn't work for me
I really love the concept, ethics, and sustainability of the product, which is what drew it to me originally.
Unfortunately I found the product difficult to blend evenly with my skin, so it did not have the result I had hoped for compared with skin tints I have used previously. It is possible that it just takes a few goes to get the hang of though. I also found the fragrance really strong, which for me personally was a little off putting as I could smell it on my face when I was wearing it and it did cause some irritation, so I don't think I'll be able to use it on my face again unfortunately. I'll have to see if I can find another use for it or find someone to pass it on to as it would be a shame to waste.
Overall, I admire the values of the company and this is something I'd like to see more of from the beauty industry, unfortunately the product itself just wasn't for me.
Update in response to Un_did's reply:
Hello - Yes I just used my fingers to blend. I will be interested to see what else you launch - particularly if it's fragrance free. :)

Reply from UN_DID
All round great experience
All round great experience! The product is wonderful, fast and efficient delivery, and all environmentally conscious! Super happy with everything :)

Reply from UN_DID
I had such high hopes
I had such high hopes. It's an awful product. I've followed the instructions. But it's impossible to work with. I have very dry skin. It's dried my skin out and clung to every bit of dry skin I have. Then it goes through a sticky phase and it eventually dries. It did seem to combat my redness but it's irrelevant if it looks cakey on your skin. Disappointing.

Reply from UN_DID
The best Lightweight foundation I ever tried 🧡
I am super happy with this foundation.
Im a make-up artist and since I got this foundation
I am wearing every day.
Feels like a splash of water on your face.
I can’t wait when they launch a concealer

Reply from UN_DID
Great company and customer comms
Love the website and everything this company stands for. Really communicative customer service as well. I pre-ordered the water tint ahead of launch and was kept up to date through the pre-launch period on how the preparations were going, and when I could expect my order (which was beautifully - but sustainably - packaged when it arrived).

Reply from UN_DID
Stunning!
A beautifully smooth and lightweight makeup, with a message that makes me incredibly happy. Romi is a true star!

Reply from UN_DID
Perfect Everyday Product
Perfect match. Perfect consistency and a great finish. So light to wear and easy to work with.

Reply from UN_DID
New fave, 3 in 1
Not designed to cover but do good for your skin and add a natural glow, light, dries super fast and doesn't print on fabrics ( or you're mask). Absolutely love the serum and is super build-able.

Reply from UN_DID
OBSESSED
I can't begin to tell you how much I love these water tints, I got them in three shades for my varying tone depending on my fake tan and I'm obsessed.
Shade number 3 has a really nice yellow undertone and is perfect if you wear fake tan. The formula is so light that you can wear one layer and then just layer up where needed.
So many of my friends are now trying them out and loving them too, support a small brand and you wont regret!
Also, it smells like perfume!!!

Reply from UN_DID
Beautiful coverage and scent
Beautiful coverage and scent! I just love this product. It’s got a very nostalgic talc powder scent and leaves my skin looking seriously smooth and even!

Reply from UN_DID
I’ve never used a tint like this!
I’ve never used a tint like this!! It’s amazing, so light and smells so fresh.

Reply from UN_DID
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







