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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, most reviewers were somewhat happy with their experience overall. Customers generally appreciate the quality of the products, with many finding them well-made and durable, often lasting for years. The staff and customer service are frequently praised for being helpful, professional, and efficient, especially when assisting with purchases or resolving issues. Many people also enjoy the unique styles and designs offered. However, some people were dissatisfied with the product sizing, finding items to be either too small or too large. There are also occasional concerns regarding product quality, with some experiencing issues like soles splitting or stitching unraveling. A few other people also felt that customer service was unhelpful or slow to respond, particularly concerning refunds or delivery problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and sizing. While many customers praise the high... See more

Customer service

People report ambiguous experiences with customer service. Many customers praise the excellent and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many reviewers praise the high quality of... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise the staff for being polite, helpful,... See more

Service

Clients share ambiguous opinions on service. Many customers praise the polite, helpful, and professional... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Sizes come up very very small. I had pyjamas for Christmas and I’m 5’3” and the trousers are so short and the body also which means they are not that comfortable. They give a size comparison so that y... See more

Company replied

Rated 3 out of 5 stars

Purchased an item on the 1st of October. Only recieved an email today (6th Oct) to say it's being delivered on the 8th. I don't know if I'm missing something here. I'd understand if the postage was fo... See more

Company replied

Rated 5 out of 5 stars

Phoned to check which scarf would be best match for my existing Toast trousers Sarah was really helpful and gave me a couple of options to consider Very useful when you do not live near a Toast shop a... See more

Company replied

Rated 5 out of 5 stars

I bought my denim patch pocket trousers recently because I bought a similar pair last year and I LOVE THEM! Perfect fabric for summer with the weight of a quality linen so they hang beautifully but th... See more

Company replied


Company details

  1. Clothing Store

Written by the company

TOAST is a British lifestyle brand renowned for quality, craftsmanship and timeless design. Our clothing, homeware and accessories are produced in collaboration with artisans, weavers, and mills from across the globe.


Contact info

3.6

Average

TrustScore 3.5 out of 5

489 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Always a very positive experience…

Always have a very positive experience with toast. Online, in the shops, with repairs. It is a mindset. They have refunded promptly when items were lost in the post. The repair workshops and service are fantastic in slowly changing people's perception of clothes longevity. Very resellable when you get tired of an item. Age and wear beautifully. Do your homework with your homewares, if you find them elsewhere for less, although I doubt the quality and artisanship is the same. It is a very different way of shopping. Do not expect the wasteful 'primark' experience.

June 27, 2025
Unprompted review
Rated 1 out of 5 stars

Total Rip Off

Total Rip Off. They call their ceramics collection Cove-but it is from the Swedish brand: Tell Me More which is 40% cheaper on recommended retail price elsewhere. Thus alluding to fact that the ceramics are from a small artisan from Portugal rather than a Swedish manufacturer. I'm also going to complain to the brand directly as their brand name is not advertised and limits their brand exposure

UPDATE: they tried to contest the review by claiming my review is for another vendor - despite the fact that I added my order number.

July 17, 2025
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to share your feedback. We wanted to address your concerns regarding the pricing and sourcing of our Cove ceramics range. The range is supplied by the Swedish brand Tell Me More and their brand name is clearly marked on each item for transparency. While the designs are distributed by Tell Me More, each piece is made by hand in Portugal. Our retail price reflects several additional costs we incur including shipping, currency exchange rates, import duties and taxes.

Thank you for allowing us to be transparent. We have taken your feedback on board as we continue to communicate openly about our sourcing and product stories.

Kind regards,

TOAST.

Rated 3 out of 5 stars

UKT2099623 - Lacklustre Customer Service

This issue remains ongoing as I type

Customer service replies has come from Associate by name of 'Kurt'

Order 1 placed for a pair of Vibae Roma Mules | Desert Sand × 1 size 38.

These arrived sadly with a fault on the rear of the in sole.

I highlighted this to Toast Cx Service and the responses to date have been extremely underwhelming.....and the whole customer service experience to be sorely lacking from Toast on this occasion.

The reply to me highlighting a flaw in the 1st pair received was nothing more than an acknowledgement and " let's us know how you get on with your new order ".  To note here i placed a new order for a 2nd pair of size 5 Vibae and also a pair of size 4 - totalling £ 270 ( in addition to the original £135 for the 1st faulty pair I received).

In response to my email - there was no offer of any kind of customer recovery or recompense- simply a line from Kurt..." just let us know how you get on with your new order "... having spent a further £270 on two more pairs !

As it stands I have spent a total of £405 pounds on 3 pairs of these shoes.

That a fault was highlighted and that pair returned immediately - my only ask was for your company to undertake an immediate refund so me as the customer is not sitting over £400 out of pocket while i wait for my next two pairs to arrive so i can assess thir fit and manufacture quality.

I was told simply I had to wait for the standand return process to ensure.... hardly satisfactory given I had received and promptly returned the faulty pair and proceeded to outlay a further £270 ...

I don't feel this is an unreasonable request to ask for my refund of the 1st faulty pair to be expedited as a gesture of goodwill - but sadly I am left feeling Toast Customer service is lacking and indeed there is no urgency or prioritisation for the customer to be refunded.
As I type i await what will most likely be another lacking reply - i must say very poor service for a company that espouses such high ethical standards and suppposed levels of cx care.

Update 17th July
I was contacted directly about this experience and am pleased to say that the follow up customer response and compensation offered has now rectified the issues. I look forward to learning from my overall experience being used to positively shape Toast Customer service agents responses and level of service moving forward.

July 16, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Jennifer,

Thank you for your review and feedback.

We are very sorry to hear this and will be in touch you directly via email.

Kind regards,

TOAST.

Rated 4 out of 5 stars

Longstanding customer …

I have been a Toast customer for at least eighteen years and have to say that generally the service, quality of clothing and design has been excellent. There have been a few hiccups over the years but given the length of time I have been shopping with Toast I think that is to be expected. I usually return items direct to the shop if I can but haven't had any problems returning by post. My one issue is that although the sales staff are usually friendly enough I do detect a slight snobbishness from time to time. I especially noted this on my last Brighton visit where the staff used to be super friendly. The last time I went which I need to say was last year (I normally shop online) there was a distinct coldness and definitely chatting was off limits. I don't expect a long conversation but the shop was empty apart from one other customer. It was off putting which is a great pity as I really look forward to visiting Toast when I get to Brighton.
However, I buy nearly all my clothes from Toast and that won't change. The clothes last for years so in the long run not that extravagant. I am still wearing items bought early 2000s.

November 14, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Maire,

Thank you for sharing your thoughts with us and for being a long standing member of our community. It's wonderful to hear you usually receive excellent quality and service from us.

We are sorry to hear you've experienced this while visiting our Brighton store and we would like to hear more about the interactions with store staff from your visits to learn where we can improve. Please could you email us at contact@toa.st so we can gather further feedback from you?

Kind regards,

TOAST.

Rated 4 out of 5 stars

Customer Service Issue

I have an issue with a black denim dress which faded badly when washed (in accordance with the instructions). My first emails were ignored, then when I finally got a reply they asked me to send the garment back using a QR code which they didn't send me! They said they were "eager to resolve this promptly" but have completely ignored my 3 follow up emails asking for the code. I don't know what to do now, but won't be buying anything from them again given this experience.

UPDATE
Your reply below says you’ve sent me an email with a QR code and have tried to call me, and that you’ve had no further emails from me - all of which is totally incorrect!! This is exasperating! I will try to call you now, and hope that works!

FURTHER UPDATE!
Customer services just rang me, were incredibly helpful, and have resolved everything. Not sure what the problem was with emails, but I will pick up the phone in future! Have adjusted my review rating accordingly.

July 7, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Julia,

Thank you for your review.

We are sorry to hear your dress has faded when washing with the washing instruction. We will look into this with our quality team.

After investigation we can see our last correspondence was an email from us asking you for your preferred method of return. It seems we have not received any emails from you after this.

We have sent you a QR code and tried to call you, however we have not been able to reach you. Please contact us via live chat or telephone - 0333 400 5200 to confirm you have received our latest email.

Kind Regards,

TOAST.

Update:

Hello Julia,

Thank you for getting in touch. We are pleased to hear this is resolved.

Please call us or live chat if you have any further queries.

Kind Regards,

TOAST.

Rated 1 out of 5 stars

Nice stuff but dreadful anxiety…

Nice stuff but dreadful anxiety inducing returns process

I bought two dresses and decided to return one—dropped it off a week ago at the post office in the way to the airport. Hoping I put the receipt in the car because didn’t get the acknowledgement that my parcel was on the way back that literally every other Retailer gives. No refund. No notice that parcel has been received

There is no paperwork except the label that has the order number on it.

When I chaised it I got an email saying, we do track the parcels but I have to send proof that I have returned it to get a refund.

So according to that email, Toast can track the return (with the order number literally on the label..so trackable) but their customer service won’t tell me if they have it and I won’t see a penny of the expensive price unless I prove I returned it. Feels dishonest to me

Same kind of issues last year—no return until I chased each item that were returned in the same parcel separately several days apart.

Toast also have a slow refund process—takes five days to get the money into your account!

So if like me, you have ADHD or anything that might make you not very careful and sure about taking receipts with you… best to avoid toast because they may well never give you back money for things you have returned

Edited for reply : I don’t mind that the process of a refund takes 10 days. What I have complained about is that for an entire week I have no idea whether you accept that the parcel has been posted back to you… and when I contact a week later to see if you have received it, your stuff tell me that they have not received it and that they require proof of postage “if” I have returned it before they can look at a refund. If I pay something back to Amazon, I literally have an acknowledgement that it has been posted within an hour….. your staff won’t even even tell me within a week whether or not it’s been posted although it turns out when I put a review on here you do know exactly when it went to the post office, so being politely accused of possibly lying about returning it was completely unnecessary!
I got a refund a few hours after posting this review!

And updated for their second reply: I have returned things on two occasions—this year and last year. Neither time did I get any acknowledgment whatsoever. Last year when I chased up two items returned in the same package I had the same issues, twice—each item was refunded only when I chased up each item individually after well over a week. On my first email one dress got refunded and the other dress in the same package remained not refunded, until I again wrote to TOAST. Bit at least that time o didn’t get accused of trying to defraud TOAST.

I note from the reply below that TOAST only acknowledge you sent the parcel when they receive it at the warehouse —presumably making the customer pay for any items handed in to the post office/courier and lost on route

July 5, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Elane,

Thank you for taking the time to share your valuable feedback.

Our returns process can take up to 10 working days from the date your order is returned. This includes the time it takes for our courier to deliver the item to our warehouse and for our returns team to process your refund.

Upon reviewing your return, we can confirm that your parcel was accepted at the Post Office on Sunday 29th June, delivered to our warehouse on Wednesday 2nd July, and your refund was issued on Sunday 6th July. This falls within our expected returns processing timeframe.

We also reviewed your interaction with our Customer Service team. You were asked to provide proof of posting, which was not necessary, as our team has access to view the return tracking updates. We are sorry your experience fell short of our short of our usual standards. Feedback has been provided to the Customer Service team to ensure this does not happen again.

Thank you again for your feedback and for giving us the opportunity to learn from this. Please get in touch with us if you have further queries.

Kind regards,

TOAST.

Update:

Hello Elane,

Thank you for updating your review to clarify.

You should not have been asked to provide your proof of postage to receive confirmation that your return had been received. We understand how disappointing it was to not have your return acknowledged when you contacted us and are sincerely sorry we let you down on this occasion regarding updates on the return of your order.

When you return an order via Royal Mail, the first email to acknowledge your return has been received is when your order reaches our warehouse. The tracking number provided on your returns label is how we track your return on it's way to us until this point. Once again, we apologise this was not the case, and you were asked for a proof of posting. This is not our usual standard of customer service and feedback has been provided to ensure this is not repeated.

Please do reach out to us via email if you have further queries.

Kind Regards,

TOAST.

Rated 5 out of 5 stars

Excellent customer support service

Excellent customer support service.
I just contacted customer support and i must say, the whole experience was refreshing. A real person answered the call within less than30 sec. The support provided was first class. Topwork TOAST

June 20, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Mark,

Thank you for sharing your thoughts with us. We appreciate you taking the time to share you positive experience and are pleased you were happy with the support provided.

Kind regards,

TOAST

Rated 5 out of 5 stars

Sorry to see all the negative reviews

Sorry to see all the negative reviews, I have been a toast customer for over 10 years. I have always had a positive experience online, fast and efficient service from ordering, delivery and returns. I value my post pass for being a loyal customer. My only negative experience was a couple of times in the Upper Street store (London) where I felt ignored by the staff for the more pushy customers. But generally I keep returning so they are doing something right.

May 17, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Debbie,

Thank you for taking the time to review and provide your valuable feedback. We are delighted to hear you have been a loyal customer for over 10 years and enjoy our services.

We are sorry to hear about your in store visits. If you have the time, please get in touch with us via email - contact@toa.st. We'd love to hear more to learn where we can improve our in store experience.

Kind regards,

TOAST.

Rated 1 out of 5 stars

Clothes are lovely but customer service is abysmal

Clothes are lovely but the customer ‘service’ is absolutely abysmal and leaves a sour aftertaste. Not sure if it’s a staffing or policy issue, but it’s a less than delightful mix of gaslighting and ghosting.

I’m only leaving a review here because I can’t review purchased items on the Toast website (not surprising) and because it appears to be the only way to prompt any sort of action.

Shame, they would make an absolute killing if they had proper customer service/policy and were more transparent. Hope they at least appreciate their designers, clothes makers and fabric sources - they are the only redeeming qualities remaining of what used to be a 5 star label.

June 13, 2025
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review, and we're sorry to hear about your recent experience.

I can see this relates to customs fees on your recent order. We did request a parcel recall with DHL, as per your request, and advised at the time that this was not guaranteed. If DHL has not actioned the recall, you can refuse the delivery. This would result in the parcel being returned to TOAST, at which point we would issue a full refund. We could also look at splitting your order into two shipments to help minimise any future customs charges.

One of our Customer Service team members will be in touch shortly to go through the available options and help get this resolved for you.

Regards,

TOAST

UPDATE:

Thank you for your patience while we investigated the recall with DHL.

DHL have confirmed they successfully recalled order AUT31138 and are returning this to us. In the meantime, we have fully refunded your order and sent you an email to confirm this.

Please get in touch if you have further queries.

Kind regards,

TOAST.

Rated 1 out of 5 stars

Store closed and staff dismissive - most unimpressed

I have a lot of Toast items and always impressed by the quality. Very disappointed when (having made a detour to go there) visited the Kilver store at 4.50pm on a Saturday to be told they had closed. Website lists the store as open until 5.30. Not likely to go there again if can’t be sure to find it open as it’s not exactly the most convenient place to get to.

Update following reply from Toast:

Kindly read the review above. I found the store, thank you, I am not stupid, it was the staff inside, all ready to go home who told me it was closed.

May 31, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Gladys,

Thank you for leaving your feedback.

We are sorry to hear you found the store was closed on arrival. Our Kilver Court store has recently relocated to a new address as listed below.

Units 6-7 Kilver Court,
Kilver Street,
Shepton Mallet,
Somerset, BA4 5NF

Please get in touch with the store on 01749 346728 or customer service on 0333 400 5200 if you have further queries.

Kind regards,

TOAST.

UPDATE:

Hello Gladys,

We are sorry there has been a misunderstanding with your review.

Please could you contact us on contact@toa.st so we can discuss and investigate this further.

Kind regards,

TOAST.

Rated 1 out of 5 stars

I’ve been a loyal Toast customer for…

I’ve been a loyal Toast customer for years and must have spent thousands, but no more. I recently bought my son a shirt for his birthday unfortunately he had to take it back because it was too big. He went to the store and they refunded the £135 cost to my credit card and then proceeded to charge him £155 for exactly the same item, problem was he didn’t realise at the time because he didn’t make the purchase. Apparently they had increased the price in the interim. It was only a couple of weeks later when he took it back well within the exchange time limit. Toast have shown zero interest in making this right, the customer service has been terrible. Do not shop with this company they don’t care about their customers.
So Toast have replied with the same response i have already on email. I have also called customer service and that was no different. So still very disappointed.

May 16, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello TJ,

Thank you for taking the time to leave your review.

At TOAST, we strive to create a pricing structure that reflects the exceptional quality of our garments and the thoughtful craftsmanship of the artisans, mills, and makers we partner with. Prices may vary over time due to market conditions, material costs, and other factors, which help us maintain fairness and integrity across our supply chain.

We would value the opportunity to discuss your concerns in more detail. If you have a moment, please could you contact us as we would like to help you resolve this.

Regards,

TOAST

UPDATE:

Hello TJ,

After reviewing the situation, we offer our sincere apologies for any disappointment caused. We have contacted you via email to offer you a refund of the £20 price difference.

Kind regards,

TOAST.

Rated 4 out of 5 stars

Skirt

The online purchasing and delivery was very good, as usual,
I bought the Ecru denim skirt and I really wanted it to work, great quality denim but because of the A line shape and the heavy fabric it flared out like a tent and the seams stuck out like wings. I’m so disappointed as I’ve already got the patch pocket denim skirt in indigo and it’s perfect, so I had high hopes but have had to return this skirt sadly.
I really wish Toas.t could make the patch pocket skirt in other coloured denim, I’d buy them all! Such a shame.

March 31, 2025
Unprompted review
Rated 1 out of 5 stars

Differentiation at Toast!


Toast seems to have a two tier system with regards to welcoming prospective UK customers.
Those living oversea who subscribe to their newsletter are welcomed with 10% off their first purchase. Those living in the UK receive zero discount when subscribing.
To quote their customer services “I can confirm we only offer welcome discounts to our international customers”.
So there we have it - it appears a company that likes to give the impression it is committed to being “ a British lifestyle brand,” cannot be as generous to prospective British based customers as it can to anyone else around the globe!

March 29, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello,

Thank you for sharing your thoughts.

We value all our customers around the world but when operating in different markets, we recognise that we are at different stages of our journey and may need to adapt to local nuances. This means that we may use different strategies including incentives (our UK customers receive other additional benefits not available in our global markets). However, we listen to all feedback and will take your comments into consideration. If you would like to discuss further, please get in touch with us at contact@toast.

Kind regards,

TOAST.

Rated 5 out of 5 stars

Beautiful, high quality clothing

I'm slightly puzzled by the negative reviews here, as my experience has always been positive, both in-store and online. I've been a loyal customer for over ten years as a result.
The ethics of the company appeal, the quality of the clothes is excellent, and although very expensive, it's usually possible to pick up bargains in the sales.
I literally have cotton shirts and fine wool jumpers that I've been wearing for a decade - no loose buttons, no shrinkage or stretching, and no significant pilling/beading. And I still have all of the spare buttons and pieces of yarn supplied for repairs...just in case.
My only regret is that I can't afford to buy more!

March 26, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent shop…

The service providedb y Toast has always been excellent; the quality of their clothes, refunds dealt with speedily and exceptional help with delivery problems.

January 6, 2025
Unprompted review
Rated 5 out of 5 stars

Easy return and fast refund

Toast have recently upgraded their shopping experience by making returns much easier to arrange and refunds faster. I'm grateful they've caught up on this because it makes the whole shopping experience more enjoyable.

March 21, 2025
Unprompted review
Rated 3 out of 5 stars

Poor packaging

I saw the Washi Print Linen Cotton Dress on line and ordered it. The dress was not for me, so is being returned.

However, the way the item was packaged meant the dress arrived an absolute wrinkled mess. When I first opened the package the state the dress was in was actually quite off putting. It did not improve when I tried it on and this is part of the reason for return. I would have had to iron it to really get any idea what it would it truly look like and for obvious reasons I was not going to do this.

March 20, 2025
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave a review. We truly value your feedback.

We completely understand how disappointing it can be when an item doesn’t meet expectations, especially when it arrives creased. Packaging plays a significant role in ensuring items arrive in perfect condition, and we are sorry that this wasn't the case for your order.

We would love the opportunity to resolve this for you. Could you please provide your order number, or contact us at contact@toa.st so we can assist you further?

We look forward to hearing from you soon.

Regards,

TOAST

Rated 5 out of 5 stars

Great customer service

Great customer service. I saw an item I had ordered went on sale after I purchased it. They immediately sent me a refund for the difference without having to send the items back and reordering.

January 2, 2025
Unprompted review
Rated 2 out of 5 stars

Do NOT trust the size guidance provided.

Size guide was very wrong- returns cost 20USD. Exchanges not offered - need to post a new order. I def will not reorder because what if that size is wrong too? I will be out another 20 bucks? Promo code offered by company did not work for 2 days. After submitting order, realized I forgot to add an item- wrote customer service immediately and did not get an answer for 4 days- then was told it was too late to add. Overall, information is wrong and response is slow. Very poor customer service.

January 27, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Pearl,

Thank you for taking the time to review and thank you for providing your order number.

We are very sorry to hear you feel we got the sizing wrong. We will investigate the sizing of the items when they are returned to us to ensure our measurement guides are accurate.

Our email response time is up to 72 hours, however we are currently communicating with all customers via email in under 36 hours. After reviewing all communication we can see your request to add new items to your order was responded to after 19 hours where we asked which items you would like to add to you order. Although we are not able to edit an order after it is placed, we will place a new order for you honouring the discount. We recommend live chatting with us if you need an immediate response or calling us on our toll free contact number: 18555 051384.

Our customer service team has responded to your recent email offering you a free return and free shipping on a new order. We will be in touch with you via telephone to resolve this issue for you.

Kind regards,

TOAST.

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