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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, most reviewers were somewhat happy with their experience overall. Customers generally appreciate the quality of the products, with many finding them well-made and durable, often lasting for years. The staff and customer service are frequently praised for being helpful, professional, and efficient, especially when assisting with purchases or resolving issues. Many people also enjoy the unique styles and designs offered. However, some people were dissatisfied with the product sizing, finding items to be either too small or too large. There are also occasional concerns regarding product quality, with some experiencing issues like soles splitting or stitching unraveling. A few other people also felt that customer service was unhelpful or slow to respond, particularly concerning refunds or delivery problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and sizing. While many customers praise the high... See more

Customer service

People report ambiguous experiences with customer service. Many customers praise the excellent and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many reviewers praise the high quality of... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise the staff for being polite, helpful,... See more

Service

Clients share ambiguous opinions on service. Many customers praise the polite, helpful, and professional... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Sizes come up very very small. I had pyjamas for Christmas and I’m 5’3” and the trousers are so short and the body also which means they are not that comfortable. They give a size comparison so that y... See more

Company replied

Rated 3 out of 5 stars

Purchased an item on the 1st of October. Only recieved an email today (6th Oct) to say it's being delivered on the 8th. I don't know if I'm missing something here. I'd understand if the postage was fo... See more

Company replied

Rated 5 out of 5 stars

Phoned to check which scarf would be best match for my existing Toast trousers Sarah was really helpful and gave me a couple of options to consider Very useful when you do not live near a Toast shop a... See more

Company replied

Rated 5 out of 5 stars

I bought my denim patch pocket trousers recently because I bought a similar pair last year and I LOVE THEM! Perfect fabric for summer with the weight of a quality linen so they hang beautifully but th... See more

Company replied


Company details

  1. Clothing Store

Written by the company

TOAST is a British lifestyle brand renowned for quality, craftsmanship and timeless design. Our clothing, homeware and accessories are produced in collaboration with artisans, weavers, and mills from across the globe.


Contact info

3.6

Average

TrustScore 3.5 out of 5

489 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 4 out of 5 stars

Lost parcel

I ordered three items from Toast during the sale season and I asked the post office to redirect the parcel to the post office as I wasn’t home.

I received a notification from the PO that the parcel was ready for collection the following day, but when I went to collect it at the NXG post office around 10.40 they couldn't find it. I checked my email to confirm I was at the correct post office. When I clicked on the email confirmation tracking link, it indicated that the parcel was collected at 9:45 AM on the same day, but the post office had no record. They explained that they always verify customers' IDs and need to scan the barcode on the parcel to complete the delivery.

Additionally, I haven't received any email notification about the collection from the post office, which is odd.

I contacted Toast about it, but since the parcel was redirected by me and handled by the post office, they informed me that they wouldn't take any responsibility. This means I need to figure out what happened.

I called the post office, and they advised me to file a complaint at the post office counter, which I did, but they told me to call the main office. The main office said that the post office people might gave the parcel to the wrong person. So frustrating!

My order was 368 pounds.

UPDATE
After I posted my review, a representative from Toast called me directly and refunded the money for the lost order. I truly appreciate their response, and I will shop with Toast again because I love their clothes and style. Next time, I plan to buy from the store in person!

January 24, 2025
Unprompted review
TOAST logo

Reply from TOAST

UPDATE:

Hello Leonardo,

Thank you for speaking with us regarding your lost order.

We are pleased we were able to resolve the matter for you on this occasion. If you do have further queries, please reach out to us.

Kind regards,

TOAST



Hello Leonardo,

Thank you for sharing your feedback and order number with us.

We are sorry to hear your order was not at your local post office when you went to collect it.

Unfortunately, we cannot accept any liability for any delivery instructions which you give to the delivery company. If, for example, you ask the delivery company to leave your order in a different location to the one given at the time of your order (e.g. in a shed or garage, or with a neighbour), we cannot accept responsibility if you fail to receive the order.

We will be in touch shortly to discuss this further with you.

Kind regards,

TOAST

Rated 5 out of 5 stars

Patience an save regrets

I received my order from TOAST in good time. Unfortunately, I wasn't able to wear the dress I ordered and immediately tried to send it back. Not good! The order was delivered by DHL. When I contacted TOAST's return site, it sent me to a combined TOAST and DHL return page which included a calendar for pick up return. The calendar was not correct and I couldn't put in an appropriate date for pick up at my residence. I contacted other delivery services but TOAST did not send me a return label with an address. I have spent hours on line and on the phone trying to find someone to help me. Of course I tried calling TOAST but that didn't work either. Given a phone number for US residents to contact TOAST did not work. Writing an email takes at least three days should they decide to contact back. Disappointed with the business and customer service part of the company.

Let me update my recent review of TOAST. The following day after I left my review on Trustpilot about TOAST (English, clothing shop), I was contacted by
TOAST customer service. They immediately reached out to apologize for my difficulties with their return portal and also with the US customer service phone line. They also took care of my return with DHL by contacting the company and having a pick-up dispatched for my return.
I want to apologize to TOAST for reacting to my frustration of not being able to reach them. I wish I had been more patient about them contacting me through email. They demonstrated consideration and courtesy and are committed to ensuring my concerns are addressed promptly.

January 9, 2025
Unprompted review
TOAST logo

Reply from TOAST

Hello Angela,

Thank you for your recent order and for providing us with feedback.

We are sorry to hear you have found it difficult to get in touch with us. We will be in touch with you via email shortly to provide you with a free return and will call you at a suitable time to discuss and rectify this further.

We had made DHL aware their calendar did not match up to the corresponding days and this has since been fixed. Apologies for any inconvenience this caused to you.

We are sorry to hear you called the US toll free number and this did not connect you with us. We have tested this number and it is currently working. We will investigate this further with you to see why you were unable to get through.

Our customer service email response time is within 72 hours during our sale period, however we are currently replying to all customers within 24 hours. We also have a live chat service accessible through our website available Monday - Friday - 9am - 9pm, Saturday - 10am - 6pm and Sunday - 10am - 4pm BST.

Kind regards,

TOAST.

Rated 1 out of 5 stars

yellow courdroy…

I bought a beautiful yellow courdroy skirt not long before Christmas which I wanted to wear on my birthday the 2nd January. Unfortunately I realised after a couple of try ons that it was too big but the packaging and return label had got thrown away in the melee of Christmas. Now there is no way to return it even though it still has its label on and I just want another size. I’ve never bought on line before so didn’t know the process. A very expensive mistake!!!

December 29, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Tricia,

Thank you for sharing your thoughts with us. We are sorry to hear you found the skirt was too big.

We are paperless with our returns, therefore, you would not have received a returns label with your order. Returns slips are generated though our online returns portal - https://www.toa.st/pages/returns, by entering your order number and post code or email address.

Please get in touch with customer service by calling 0333 400 5200 or emailing us at contact@toa.st so we can help you locate the order number and process a returns label for you.

Kind regards, TOAST.

Rated 5 out of 5 stars

Well made ethical clothing

Well made ethical clothing, Toast has a great ethics with slow fashion at the forefront.
These are forever pieces and the most comfortable pieces in my wardrobe. If I could I would fill my wardrobe with pieces from Toast.
The only downside is the euro conversion, which I blame on Brexit, and the fact that you can't avail on free shipping on non sale items, even if you spend in excess of €500.

December 24, 2024
Unprompted review
Rated 2 out of 5 stars

Repeatedly sent soiled clothing

I think this is the fifth or sixth time I’ve been sent soiled clothes from Toast. It’s getting to be insulting. I am a big fan of their items themselves. The quality and aesthetic is something I haven’t found elsewhere. But this most recent order, both shirts (in different sizes) have stains on them. One has a pocket sewn on askew. I was offered a discount on the faulty, dirty shirt, but to be honest, it would still be over £100 for an item that would just disappoint me every time I tried it on. I’m torn because I basically dress in toast every day, which is a reflection of quality, but as a company, they have a very poor care for their customers.

December 19, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello,

Thank you for taking the time to leave a review.

We are truly sorry to hear that the item(s) arrived damaged. This is certainly not the standard we aim for, and we will be addressing this issue directly with our Warehouse team to prevent it from happening again.

One of our Customer Service team members will be in touch with you shortly to resolve the matter.

Regards,

TOAST

Rated 5 out of 5 stars

Excellent service and quality

I have ordered several items from Toast. They’ve arrived promptly, communication has been excellent, the size guide on the website has worked perfectly and I love my clothes. I would happily buy again. Not sure why people are complaining, I’ve had a lot worse service from High Street stores.

December 28, 2024
Unprompted review
Rated 1 out of 5 stars

Shocking customer service

Shocking customer service. I made an order of £578 and the delivery address needed amending as the address does not exist.
I contacted them straight after the order was made.They told me that I could not amend or cancel the order and that it would be sent even though the order was not despatched yet.
A waste of time and resources when the delivery could’ve just been amended or cancelled.
So disappointed in Toast… I’d had so much faith in them for years.

December 25, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello,

Thank you for taking the time to leave a review.

Once an order is placed, we are unable to make any amendments. However, we can request a stop and return with Royal Mail to prevent the order from being delivered to the incorrect address. Once the order is returned, we will process a full refund.

A member of our customer service team will be in touch shortly to confirm if you would like us to proceed with this request.

Regards,

TOAST

Rated 1 out of 5 stars

Terrible customer services

Ordered an item as a Christmas present on the 11th of December. It just never arrived. Called today and the customer service lady told me it was a problem with Evri.

She said we can't send out a replacement until the parcel gets back to us from Evri. Surely Toast should take responsibility for the item not arriving instead of blaming the courier.

They told me just to re order and there is no chance it will arrive before Christmas. Truly shocking customer service and seems wrong to blame the delivery service when a customer doesn't receive a xmas gift that was ordered a week before the cut off.

Very disappointed to say the least.

December 21, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello,

We truly appreciate the time you took to leave your review, and we are committed to addressing this issue promptly to prevent it from reoccurring in the future.

I want to inform you that we have taken immediate action to rectify the situation. A full refund has been processed for you and will be returned to the original payment method used for the order. Additionally, our team will be in touch with you shortly to discuss further options.

We understand the importance of receiving your order and are exploring the possibility of getting a replacement to you as soon as possible.

Regards,

TOAST

Rated 5 out of 5 stars

Always excellent products and service.

Always excellent products and service.
I recently purchased some cotton cord trousers which arrived quickly and are exactly as shown and described. They are of very good quality and the sizing was spot on. I will be wearing them with pleasure.
It's a while since I have bought anything from this company but the high standard has been thankfully maintained.
Recommended with confidence.

December 20, 2024
Unprompted review
Rated 5 out of 5 stars

I can't fault Toast clothing and have…

I can't fault Toast clothing and have Been a customer since there infancy, there clothes are good quality and a bit different, shipping and refunds are quick and efficient, any issues are resolved immediately, customer service are always helpful and remain in the UK, (which is unusual for most companies!..). I know some items are made in China, which I would prefer if they were more locally made. I do however, appreciate some goods are artisan and help the local economies, where ever that may be, internationally.
I actually feel like a person instead of just a customer when buying from Toast and feel my custom is truly valued. Items are pricey for me, meaning I only purchase a few things a year, but am also a kindred customer and get a gift every year, which I really appreciate. Please continue as you are Toast, your one of the very few online companies I have any faith in. You have no shops anywhere near me, so online is my go to and I always find something interesting to tempt me. Good website, with lots of ideas and news also make for some great ideas and reading.

December 20, 2024
Unprompted review
Rated 5 out of 5 stars

I have been a Toast customer for some…

I have been a Toast customer for some years now. I have always been impressed with the quality of their clothes and the ethics applied to their supply chain. My last purchases was a blouse and dress. Both a great fit and top quality cotton sourced from China and India. Arguably the best producers of cotton in the world. I know there is a downside to getting clothes which have so many air/sea miles but if the best producers are distant then I appreciate that Toast along with other good brands will foster business in those countries.

October 30, 2024
Unprompted review
Rated 5 out of 5 stars

Love Toast

Amazing products, website and customer service. Products arrive carefully packaged, are good quality and as described/depicted on the Toast website. I love this company.

December 12, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Cate,

Thank you for your delightful review. We are please you love our product quality, packaging, website and customer service team.

Please reach out if you have any queries.

Kind regards, TOAST.

Rated 5 out of 5 stars

The clothes are really nice and high…

The clothes are really nice and high quality. I have ordered 4 items from TOAST over the last year with no problems, surprised to see that others have. Have used their free returns with no issues several times foo.

October 1, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Martin,

Thank you for taking the time to review. We are pleased to hear you like the items you have ordered and have experienced no issues with the returns portal. Please reach out to our customer service team if you have any queries.

Kind regards, TOAST.

Rated 1 out of 5 stars

Unethical, shop elsewhere

Honestly, avoid at all costs. Their Brighton store has potentially the worst customer service. Used to be a lovely weekend team there, and I was a regular, but the past few years have seen some people work at the store who I have often heard gossiping, leading me to shop online or taking my money elsewhere. The gossiping has also meant I have overheard a LOT about how the store and company is run, and I echo the reviews stating that the brand and its head office are clearly running an unsustainable and unethical business. I’ve visited other stores across the country and it seems to be the same story elsewhere. Poor staff probably just a result of a poor head office.

September 12, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello Stacey,

Thank you for taking the time to provide your feedback. We are sorry to hear you have experienced this whilst visiting our Brighton store.

If you have the time, please could you get in touch with us via email - contact@toa.st, to discuss this further so we can manage your feedback and learn where we need to improve our service in store.

Kind regards, TOAST.

Rated 1 out of 5 stars

CEO talks a great story but don't be…

CEO talks a great story but don't be fooled by her assertions designed to influence opinion(s). Clothes designed in UK however, made in China, India, etc, (cheap labour), overpriced, profits before people - usual greed; not ethical or nice.

November 21, 2024
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave a review. We take all feedback seriously and would like to address some of your concerns.

We search globally for suppliers with the best expertise in their product areas and who share our values of quality, longevity and community. We strive to reduce our production miles by ensuring our garments are manufactured in the country where the raw materials are sourced. Some of our suppliers work with local mills that are between 20 – 200 kilometres away from the factory. We have worked in partnership with most of our suppliers for many years. We visit them regularly and work with external auditors to ensure a safe and fair working environment.

If you would like to read about how we work with our suppliers, you can find more information here https://www.toa.st/pages/suppliers. If you would like to discuss this further with us, please get in touch on contact@toa.st.

Kind regards, TOAST.

Rated 5 out of 5 stars

I have been buying from Toast for over…

I have been buying from Toast for over 15 years and can whole heartedly say I have never had a problem. I can buy with confidence that my purchase is ethical with a real sense of fair play towards the producers of these lovely items. This is important to me. I also had the opportunity of listening to Suzie the CEO at a styling session in York. Her passion and belief in producing clothes/household items which will last and are given a new lease of life through renew and reworn initiatives. Not coming from the retail/clothing industry I had not appreciated just how cut throat the industry is. Toast cares, their staff are always helpful and how many clothing suppliers provide a free repair service. Speaks volumes. Thank you all staff at Toast for your care and providing such beautiful stylish items with a conscience x

November 13, 2024
Unprompted review
TOAST logo

Reply from TOAST


Thank you for taking the time to leave a lovely review and your kind words. TOAST focuses on creating pieces designed for longevity, we care about our products.

Regards,

TOAST

Rated 1 out of 5 stars

I really wanted to purchase something…

I really wanted to purchase something from the Reworn collection using Paypal, however the checkout would not work properly. I refreshed and tried on both a laptop and phone to no avail. I then tried using Apple Pay and again no joy. I completely closed everything down and restarted, when I went back to the website the item was already gone. Please do not add Paypal or Apple Pay as options when they clearly do not work.

This is not the first time this has happened to me, also as other reviewers have mentioned sometimes you order a 'new' item only to find there isn't any stock available.

November 21, 2024
Unprompted review
TOAST logo

Reply from TOAST

Hello,

Thank you for your feedback. We're sorry to hear you encountered issues during checkout, resulting in the item going out of stock.

We want to investigate this further. Please get in touch with our customer service team at 0333 400 5200 or contact@toa.st. We haven't received any reports regarding Apple Pay or PayPal issues, so we’re eager to address this for you.

Regards,

TOAST

Rated 1 out of 5 stars

I REALLY wanted to love this brand

I REALLY wanted to love this brand. Abysmal experience from beginning to end. I recently ordered a dress and cardigan that I later was informed the cardigan was not even in stock. Then, they somehow managed to send me the cardigan I had previously been told was not in stock - AFTER I reordered it AFTER receiving a back in stock notification - I signed up for an email alert. So, then I had two of the cardigan. Since then I've emailed multiple times asking for return information and now they're ghosting me! Oh also the dress turned out to be out of stock too. Or so they said. Apparently the cardigan was never out of stock - it was the dress that was in fact out of stock, they said. When I replied that the dress was still showing as in stock in my size on their site - and suggested they update their clearly deeply flawed inventory tracking tool - they said they'd send it as they hadn't refunded the dress yet. THEN they immediately turned around and said oops we can't do that, so we're refunding you anyway, even though it's in stock and you ordered it you have to place a new order. They then offered me a 20% discount for the inconvenience. When I replied to customer service asking for a code or how to access that discount, they never replied. So now I have no dress and two cardigans and they're ghosting me when I try to return the duplicate they sent me. The hilarious icing on the cake is the patronizing (and I'm assuming AI unless they've truly hired the most incompetent customer service team in history) tone the few responses I've received have taken - even as I've cataloged each and every misstep and provided order numbers and screen shots, they have the audacity to tell me I'm the one that's confused. Never again.

October 22, 2024
Unprompted review
TOAST logo

Reply from TOAST

Thank you so much for sharing your experience with us. We’re genuinely sorry for the series of frustrations you’ve encountered; this isn’t the experience we aim to provide. We apologise for the confusion regarding stock levels, which led to multiple updates and mixed messages.

We’ll be in touch shortly to help sort out your return and ensure you have the information you need regarding the discount. Thank you again for your patience – we’re committed to making this right for you.

Regards,
TOAST.

Rated 5 out of 5 stars

Quality product , well priced

I just read some of your reviews on line .
Ive been buying from Toast for 24 yrs . The quality is great . Its not expensive and the free post out and returns policy is far better than anywhere else . So all those people moaning about the prices need to stop cos they are being unrealistic . Check out the price of clothing on other websites that sell a similar type of look. Toast aint expensive . Why should someone in India work for nothing so someone in uk can buy a pair of trousers for under £50 . Ridiculous . So carry on Toast im a big fan .

October 28, 2024
Unprompted review
TOAST logo

Reply from TOAST

Many thanks for taking the time to leave such a wonderful review.

Your kind words and positive feedback mean a great deal to us, and we truly appreciate you taking the time to share your thoughts with us.

Regards,

TOAST

Rated 1 out of 5 stars

Vile customer service.

I bought a nightdress which cost nearly 100 pounds. When I tried to open the packaging it was caught under the stitching of the package so I had to use scissors and ended up cutting into the fabric which was tangled underneath the knotted envelope string. Toast blamed me entirely. Spoke to me like I was a criminal and were so patronising and rude. I’ve bought from them in the past but their customer service is arrogant and rude. Would avoid buying again. Whoever is training their customer service teams is doing a dreadful job. As I can't work out how to reply to their reply- the reply below from Toast does not state how long I had to argue until they offered to repair and send back...which was pretty arduous.

October 25, 2024
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to write your review regarding the issue with the nightie you purchased from us.

After looking through the correspondence you had with our customer service team, I can see they arranged a free collection to return the nightie for repair. The nightie was repaired, and it is currently on its way back to you. We have taken all necessary steps to ensure that the nightie meets our standards and that you will be satisfied with the repair.

I understand that this experience may have been inconvenient for you, and I apologise for any inconvenience this may have caused.

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