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Which? is a brand name used by the Consumers' Association, a registered charity and company limited by guarantee, which is based in the United Kingdom. Which? has been rigorously testing products and services for more than 60 years - now we are assessing and endorsing local tradesmen and tradeswomen. Like our well known Best Buy logo, the Which? Trusted Trader logo is a sign of reputation and trust; helping consumers choose the right trader for them and giving good traders the recognition they deserve.
Capital Quarter, Tyndall St, , CF10 4BZ, Cardiff, United Kingdom
No recent history of asking for reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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A process made so much easier thanks to the helpful guys at Which?
During our onboarding to become a Which? Trusted trader they was always on hand to help answer any of our questions. They made the process so easy to follow and their team are always on hand to answer emails or calls, communication is very good.

Reply from Which? Trusted Traders
We have just fitted a stairlift by Reece and Eilidh working for senior stairlift company they have done an excellent job very friendly very tidy and explained it all well as how the stairlift worked I would recommend the two fitters and they are a credit to there company senior stairlift.malcolm Scott from Blyth.

Reply from Which? Trusted Traders
I hired Lodge Plumbing & Heating Services Ltd to carry out heating and plumbing works at my property. While the work was ultimately completed, the overall experience was challenging and I was not fully satisfied with the workmanship and project management.
What went well:
The team attended site and completed the agreed scope of work.
Gas Safe checks did not identify immediate safety concerns.
Issues I experienced:
Workmanship and design: Pipework was installed exposed along internal walls and around door frames, which required additional carpentry to box in. The bathroom radiator installation also needs to be reworked by another contractor.
Disruption and delays: A leak caused flooding in the pantry and kitchen, which was not treated as urgent. Work pauses and unclear return times affected my renovation schedule and other trades.
Communication: Updates were limited after the deposit was paid, and it was difficult to get clear timelines and explanations during the project.
Outcome: The job is now complete, but I have incurred extra costs for remedial work and project delays. Based on my experience, I recommend prospective customers clarify design decisions, finishes (such as pipe boxing), timelines, and communication expectations in writing before proceeding.
This review reflects my personal experience on this project.

Reply from Which? Trusted Traders
The whole process of endorsement was both thorough and smooth.

Reply from Which? Trusted Traders

Reply from Which? Trusted Traders
Very helpful, professional team that has held our hand throughout the process. Special mention to Beth she was great

Reply from Which? Trusted Traders
Higher Bebington Gas have just replaced our old boiler. They have been extremely efficient.
They came out promptly when our old boiler broke down. They provided quotes to mend or replace and gave us information to allow us to make an informed choice. We chose to install a new boiler.
Alan and Adam arrived promptly on the installation day, worked hard all day and by late afternoon we had a lovely warm house again. They were friendly, efficient, and very tidy.
We have been using them to service our appliances for many years and we cannot recommend them highly enough.

Reply from Which? Trusted Traders
Perfection to deal with. So organised and professional. Forget Checkatrade etc as anyone can join them and kid the consumer. Which? TT is by far a serious set up for honest and fair traders.

Reply from Which? Trusted Traders
Simone replied to every email promptly and made the process go a lot smoother, she was always there when needed.

Reply from Which? Trusted Traders
The process to sign up with Which? as a Which? Trusted Trader has been smooth. Their operatives are knowledgeable and very supportive. Actions provided are backed with legislation. They have helped our business become even more professional and provide information to our customers in an easier to understand format. Thank you

Reply from Which? Trusted Traders
I live in a converted house, which has 6 apartments. We needed replacement stair and landing carpet, so contacted Goods Carpets of Kings Heath, Birmingham. Over 2 days William and his helper removed the old and replaced with the chosen new one. They were polite, hardworking and professional - I couldn’t have asked for better!

Reply from Which? Trusted Traders
A very comprehensive review of my business made easy with very nice people to deal with. A pleasure to be associated with the Which brand.

Reply from Which? Trusted Traders
Where do i start.....Beth Foston was fantastic, calm cool and collective, the whole process was smooth and very clear on what is expected of our company, we are proud to have the WHICH logo on our website etc.....as for the cost per month HA HA pennies compared to what you get back, thank you Beth & the team @ WHICH.

Reply from Which? Trusted Traders
Everything is well planned to get everyone up to the high standards that people associate with the Which? brand!
Everyone I have spoken to has been incredibly helpful and passionate about Which?

Reply from Which? Trusted Traders
The Which team were very thorough in their assessment process. Responses and guidance were spot on. Great to see that their assurance process is valid and worthwhile.

Reply from Which? Trusted Traders
I find really easy and very helpful team especially Simeone Fitgerard
She has been very supportive and helpful on all details to process all my documents and finally I'm very happy to join Wich trusted trader I hope I find right team to find my future projects
Thank you everyone

Reply from Which? Trusted Traders
I once believed Which? Trusted Traders stood for fairness, honesty, and consumer protection. What a joke. This organisation has proven to be a disgrace to its own name — taking people’s money, ignoring basic decency, and behaving like the very cowboys they claim to protect consumers from.
For weeks, they’ve hounded and harassed me to change documents that official authorities have confirmed are perfectly valid. Their relentless badgering shows a total lack of knowledge, empathy, or professionalism.
I repeatedly explained that my wife was under the care of a neurosurgeon after being rushed to hospital with a serious brain condition. You’d think any decent organisation would show compassion and back off. Not Which?. They bombarded me with emails and calls, showing zero humanity.
Then came the most disgusting part. On Friday 17th October, while my wife was in theatre undergoing brain surgery, they called again. I cut them off to focus on my family — and their response? To take our next Direct Debit payment and remove our listing without a word of decency or understanding.
That’s not the action of a trusted consumer body — that’s the behaviour of a cold, money-grabbing, heartless operation. They hide behind the “consumer champion” label, but behind the scenes, they treat real people with contempt.
Their actions are cruel, unethical, and shameful. It’s crystal clear they care about nothing but money. People mean nothing to them — you’re just a number in their system.
Over the past year, I’ve watched several other reputable local businesses walk away from Which? Trusted Traders, and now I completely understand why. Their integrity is rotting from the inside out.
If you value compassion, honesty, or professionalism — stay well away. Which? Trusted Traders is nothing more than a disgusting, hypocritical cash machine, hiding behind a shiny badge of “trust” they no longer deserve.

Reply from Which? Trusted Traders
Molly was friendly, knowledgeable, and helpful through the whole application! Everything was explained clearly with regular check-ins. Couldn't recommend more.

Reply from Which? Trusted Traders
Great application Servuce, just goes to show how much tradesmen and women are vested to be which trusted trader. It wasn’t easy to get vetted but I was well workaholic it. First class service and 100% there if you need them. Would highly recommend becoming a which trusted trader.

Reply from Which? Trusted Traders
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