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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many consumers found the product helpful for quitting smoking or vaping, appreciating its ability to provide a similar sensation without nicotine. People often highlighted the effectiveness of the product in replacing habits and the variety of available flavors, with some finding specific flavors particularly satisfying and long-lasting. However, some people were dissatisfied with the pricing, considering it too high for the perceived value. There were also concerns about product quality, with some devices breaking quickly or cores not lasting as expected. A number of customers reported issues with order fulfillment, experiencing significant delays or non-receipt of their purchases, and a portion of people found the customer service to be unresponsive or unhelpful in resolving these problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product. Many customers praise the product as a helpful tool for... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers praise the product's high quality, noting its... See more

Price

People report negative experiences with price. Many customers feel the product is overpriced, describing it... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers praise the exceptional care,... See more

Order

Consumers find order experiences to be ambiguous. While some reviewers found ordering easy and quick, with... See more

Based on these reviews

Rated 3 out of 5 stars

The Fum is a great way to quit vaping, has taken me several years but thankfully it has been six months without vaping since using the Fum. Sadly, started vaping again as my cores have not arrived... See more

Rated 3 out of 5 stars

wow. I wish to have read the reviews first before ordering. I placed my order on Friday 09/12/25. I hope to review my package. I started with the single one first to see if I would like it. I'm so... See more

Rated 4 out of 5 stars

I really like this product! I'm historically a light smoker, about 3 cigarettes a day. I ordered the minty cores since I smoke menthol and it's surprisingly satisfying. You get a nice throat hit and... See more

Rated 4 out of 5 stars

I have never smoked in my life, but I am a lifelong fingernail chewer. I have tried many times to quit this habit, but Fum is looking like the thing to help me finally stop. It keeps my hands and teet... See more


Company details

  1. Health and Beauty Shop

Written by the company

We're on the mission to accelerating humanity's breakup with destructive habits, and for us, that starts with you!


Contact info

3.3

Average

TrustScore 3.5 out of 5

754 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 52% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Great choice for better health!

Quitting smoking is tough. People try all the time, and usually fail. I was one of those people. FUM was one of those annoying ADs on my social media ALL the time. Thank god I caved and gave them a chance, because the habit itself was the tough one to quit, let alone the nicotine. FUM made it possible to ignore the cravings, cigarettes AND snacks... Flavoured air, the habit of smoking with my friends still, was a win-win for me.
FUM is an incredible piece of technology that has great flavours, and has a fidget mechanism to help with cravings.
Although FUM isn't for everyone, I personally found it easier when I fixed my mindset. If you aren't ready to quit, you won't.
The price is steep at first, but when you think about the money you spend on actual cigarettes... it's a no-brainer.
In conclusion; FUM is a great product. Well designed, easy to load, great flavours (white cranberry is incredible), and some flavours actually give you that "lung hit" some smokers like.
Thank you, FUM. I am 5 months smoke-free!

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

I love my fum

I love my fum, I quit smoking one year ago today and couldn't have done it without the help of my fum and mint cores. The website is easy to use and to order from, shipping is quick, and the product is awesome

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

No temptations

I was very hesitant to purchase this product, but boy am I glad I did! I have been able to quit smoking and vaping, and with the help of my FUM I’m not even tempted to go back. And the flavors are delicious!

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

I was a vapor (E-cig)

I was a vapor (E-cig) and it was time to quit. Did a bunch of research on zero nicotine vapes etc… but found FUM and said that’s the one to try! Zero nicotine, no charging a vape, no heat and way less money.
But I will be honest. I don’t see this product working for cigarette smokers. The hit won’t be strong enough for them. I see it working very well for people who vape thou.
But for sure is worth a try!!!

January 28, 2026
Unprompted review
Rated 3 out of 5 stars

The product is good

The product is good. Their website ain’t. Flavors are fine, but I wish they had a flavor more geared towards tobacco. How they don’t have a coffee flavor is simply beyond me.

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

Great alternative

Great alternative. I didn’t realize it was more of a ritual habit rather then plain addiction to nicotine. Honestly it truly has helped me, I was vaping more then breathing for awhile & I was still vaping occasionally at morning coffee but I actually threw my device & batteries away for good 2 weeks ago and o feel great. No messy sticky oily liquids, no batteries chargers & just hassle free today. I love it,my teeth,lungs,wardrobe & entire body feel better & look better& no silly device stuck in side of my face!! Thank You FUM!!

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

Füm is MENT to replace a bad habit with…

Füm is MENT to replace a bad habit with a good one. As a seasoned cigarette smoker as well as my woman vaping, nicotine is hard to quit. This DID NOT take away the cravings, give us a buzz or a "pick-me-up." What it DID DO is give us something to reach for when the craving arrives. This is ment to make that transition easier. And it's done it's job. DISCIPLINE IS KEY! You're taste buds wont pick up on the flavors at first due to you inhaling habits, but over time, youll crave the Füm flavor more than anything. I started with Pepper Maple, now I'm in love with Crisp Mint and Grapefruit. My woman loves the fruity flavors. Ita been 3 months now. The craving still lingers, but our hands reach for Füm. This isn't an alternative, it's an investment. Invest in yourself. Invest on your heath.

October 1, 2025
Unprompted review
Rated 4 out of 5 stars

Be a quitter!

I love the quality of the device, especially the weight and the clicking mechanism; they’re great for fidgeting without being disruptive. The flavour varieties are wonderful, especially the recent gingerbread (limited holiday release). This little device has done a lot of heavy lifting in my journey to end my dependence on cigarettes. Thanks FÜM, I’ve never been so happy to be a quitter!

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

i started off with zero nicotine vapes…

i started off with zero nicotine vapes and then switched to FUM. FUM absolutely helped me with my hand to mouth habit. i also bought a second one for work which upped my possibility of success. it took me a bit to find the flavor of cores i like best but once i did it was a smoother transition. i smoked/vaped for 24 years. FUM ended that and i am grateful!

January 28, 2026
Unprompted review
Rated 1 out of 5 stars

Schrödinger's Product!

Premium cost product but absolute budget delivery, can’t review it since it still hasn’t arrived. You can’t charge that much and then skimp on a delivery service that doesn’t deliver. Would avoid tbh. Disappointed is an understatement. I have no idea if the product is worth the money or even if it exists since it’s somewhere going back and forth in the Evri system.

January 17, 2026
Unprompted review
Rated 1 out of 5 stars

Cheap delivery.

I would like to review the item. However, as I not received it yet. I cannot.
Unfortunately they use evri.
It has been in the depot twice and sorting depot twice.
5 to 8 days, actually equates to 13.
Will not be buying anything from them again. I shall find an alternative on amazon. Expensive item using the cheapest and worse delivery service in the UK.
And now it beyond thev5 to 8 days. They suddenly not keen to reply to me. How odd.

January 9, 2026
Unprompted review
Rated 1 out of 5 stars

Pure Disappointment

Ordered a single use non refillable to try before committing to such a costly refillable. First bad impression was that shipping took over a week. Second, comes with ZERO instructions. None. I had to Google WTH I was supposed to do! Third, Orange Vanilla flavor smells like oranges but tastes like…nothing…with a hint of rotten orange. Fourth, it makes my nose burn. And lastly, spending this amount of money on something that only last 3 days is psychotic. One and done for me.

January 6, 2026
Unprompted review

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