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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many consumers found the product helpful for quitting smoking or vaping, appreciating its ability to provide a similar sensation without nicotine. People often highlighted the effectiveness of the product in replacing habits and the variety of available flavors, with some finding specific flavors particularly satisfying and long-lasting. However, some people were dissatisfied with the pricing, considering it too high for the perceived value. There were also concerns about product quality, with some devices breaking quickly or cores not lasting as expected. A number of customers reported issues with order fulfillment, experiencing significant delays or non-receipt of their purchases, and a portion of people found the customer service to be unresponsive or unhelpful in resolving these problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product. Many customers praise the product as a helpful tool for... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers praise the product's high quality, noting its... See more

Price

People report negative experiences with price. Many customers feel the product is overpriced, describing it... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers praise the exceptional care,... See more

Order

Consumers find order experiences to be ambiguous. While some reviewers found ordering easy and quick, with... See more

Based on these reviews

Rated 3 out of 5 stars

The Fum is a great way to quit vaping, has taken me several years but thankfully it has been six months without vaping since using the Fum. Sadly, started vaping again as my cores have not arrived... See more

Rated 3 out of 5 stars

wow. I wish to have read the reviews first before ordering. I placed my order on Friday 09/12/25. I hope to review my package. I started with the single one first to see if I would like it. I'm so... See more

Rated 4 out of 5 stars

I really like this product! I'm historically a light smoker, about 3 cigarettes a day. I ordered the minty cores since I smoke menthol and it's surprisingly satisfying. You get a nice throat hit and... See more

Rated 4 out of 5 stars

I have never smoked in my life, but I am a lifelong fingernail chewer. I have tried many times to quit this habit, but Fum is looking like the thing to help me finally stop. It keeps my hands and teet... See more


Company details

  1. Health and Beauty Shop

Written by the company

We're on the mission to accelerating humanity's breakup with destructive habits, and for us, that starts with you!


Contact info

3.3

Average

TrustScore 3.5 out of 5

754 reviews

5-star
4-star
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2-star
1-star

Replied to 52% of negative reviews

Typically replies within 1 week

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Rated 3 out of 5 stars

It didn't work for me

It didn't work for me. The flavors were all too weak, they smell more than they taste. As far as I could find there aren't clear instructions on how to use it. Mine also broke. The magnet piece on the mouth piece came unglued and I nearly lost the magnet. Cleaning it is also more complicated than advertised. Between flavors you absolutely need to use soap and water. The customer service is fantastic though.

December 15, 2025
Unprompted review
Rated 5 out of 5 stars

Works very well!

I feel like it actually tricks you into feeling like you're raping. And out of all the other devices I've tried theirs is the best so far.

January 29, 2026
Unprompted review
Rated 5 out of 5 stars

A powerful pause

Fun had definitely helped me with smoking cessation. I think that initial inhale is enough to satisfy my brain for a moment and that’s usually all I need to remind myself that I don’t want to smoke. A little pause. I like the weight. I like that you can adjust the opening so it feels like yours dragging on something rather than just breathing in air. Recommended

January 29, 2026
Unprompted review
Rated 5 out of 5 stars

I was a reluctant quitter

I was a reluctant quitter. I didn't want to quit smoking for any reason. I would have definitely failed without the help of Füm.
When I first tried Füm I didn't think it was going to work but I used it anyway, with the Black Pepper and Maple. I got through that day, then another, and I have been using it steadily since. It did the trick. And it continues to be helpful. (The date shows today but this was an 18-24 month process.)
I still reminisce when I smell a cigarette but it's like a long-ago memory of a time that isn't mine anymore, kind of like college parties! I may have been a reluctant quitter but now? I'm a grateful one.

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

An effective and fun way to quit vaping...

I have wanted to quit vaping for a long time, and one very addictive part of vaping is the tactile element.

Füm has that entirely covered. The device is magnetically sealed, and the twist-to-puff design is clickety clackety perfect.

I also received a base for the Füm device for customer loyalty, and I find when I place it near my workstation, I don't mind not 'vaping' so much.

Also, the flavors are varied and impressive. I've tried several that have a good 'bite' to them, and others that are just a mellow lingering flavor, both of which have their upsides.

I've cut my vaping in half, and plan to go full Füm this year.

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

I was a smoker for over 40 years

I was a smoker for over 40 years, then I switched to vaping. Better but not ideal. I found Füm 9 months ago. I've never felt so free. After a minor adjustment period, I can't see ever going back. I love my Füm.. best choice I've made in years.

May 3, 2025
Unprompted review
Rated 5 out of 5 stars

Really great product

Really great product! A safe and fun alternative. They always offer great deals and at reasonable prices. Great shipping.

October 2, 2025
Unprompted review
Rated 5 out of 5 stars

Fum is a very clever devise that…

Fum is a very clever devise that doesn't need filling or charging. It cleanly substitutes for smoking or vaping. I'm an old lady who was addicted to nicotine for most of my life. It's a relief to be able to inhale & fidget without having nicotine. Nicotine was causing me to have heart palpitations. My cardiologist suggested if I cut back on vaping, they would probably be reduced. I quit altogether, & the palpitations stopped! FUM works for me!

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

Vaping be gone!

I was a long time smoker and quit. Fast forward 10 years and vapes came out. My underage son had one that I confiscated and boom, I was hooked. I have been trying to quit for years. When I tried Fum it was so different from everything else I had tried! I still get the feeling of vaping, just not the ick. I love the flavors, I love the feeling of it and it has taken me a long way on my journey to quitting. I only vape right before bed and I make myself go outside. I live in cold country, not pleasant, it’s how I quit smoking. I would tell anyone to try it. It’s less expensive than vaping, healthier and it’s all around better.

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

I'm asthmatic and FÜM saved my life

I'm asthmatic and FÜM saved my life, after several asthma attacks leading to ER, my son bought FüM for me, on that exact day stopped vaping and smoking. Almost 3 years nicotine free thanks to FÜM

January 28, 2025
Unprompted review
Rated 5 out of 5 stars

Best thing ever, when you’re ready.

Got füm starter pack and then kind of ignored it and kept vaping, but since I’ve actually committed to quitting nicotine now, my füm has been incredible. I’d recommend getting several core flavors to find what you gel with. Im now off nicotine for 6 months and my füm is my best pal. I hardly take pulls anymore but now it’s the best fidget toy. The second dent on the mouthpiece is like a worry stone, and the airflow clicker is sooooo great for fidgeting.

January 28, 2026
Unprompted review
Rated 5 out of 5 stars

I never thought I would give up vaping

I never thought I would give up vaping, but this product has changed my life! I haven’t vaped since 16th November 2025 and I’m still vape free, my FÜM had helped me massively not only do I feel better in myself, my physical help is so much more better. I love the flavoured cores (grapefruit, spearmint, and mint are my favourites) if your wanting to stop I definitely recommend FüM, it’s cheaper then smoking and vaping and if you have a subscription you also receive free gifts! Their customer service is also top tier! I ordered the wrong flavour core and within hours they changed it for me. I also received a little gingerbread when receiving their limited edition gingerbread cores. They really do appreciate and love their customers and always welcome feedback! I absolutely love it!

January 28, 2026
Unprompted review

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