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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many consumers found the product helpful for quitting smoking or vaping, appreciating its ability to provide a similar sensation without nicotine. People often highlighted the effectiveness of the product in replacing habits and the variety of available flavors, with some finding specific flavors particularly satisfying and long-lasting. However, some people were dissatisfied with the pricing, considering it too high for the perceived value. There were also concerns about product quality, with some devices breaking quickly or cores not lasting as expected. A number of customers reported issues with order fulfillment, experiencing significant delays or non-receipt of their purchases, and a portion of people found the customer service to be unresponsive or unhelpful in resolving these problems.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product. Many customers praise the product as a helpful tool for... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers praise the product's high quality, noting its... See more

Price

People report negative experiences with price. Many customers feel the product is overpriced, describing it... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers praise the exceptional care,... See more

Order

Consumers find order experiences to be ambiguous. While some reviewers found ordering easy and quick, with... See more

Based on these reviews

Rated 3 out of 5 stars

The Fum is a great way to quit vaping, has taken me several years but thankfully it has been six months without vaping since using the Fum. Sadly, started vaping again as my cores have not arrived... See more

Rated 3 out of 5 stars

wow. I wish to have read the reviews first before ordering. I placed my order on Friday 09/12/25. I hope to review my package. I started with the single one first to see if I would like it. I'm so... See more

Rated 4 out of 5 stars

I really like this product! I'm historically a light smoker, about 3 cigarettes a day. I ordered the minty cores since I smoke menthol and it's surprisingly satisfying. You get a nice throat hit and... See more

Rated 4 out of 5 stars

I have never smoked in my life, but I am a lifelong fingernail chewer. I have tried many times to quit this habit, but Fum is looking like the thing to help me finally stop. It keeps my hands and teet... See more


Company details

  1. Health and Beauty Shop

Written by the company

We're on the mission to accelerating humanity's breakup with destructive habits, and for us, that starts with you!


Contact info

3.3

Average

TrustScore 3.5 out of 5

754 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 52% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Expensive

Expensive, every flavour tastes like chemicals with almost imperceptible actual fruit flavour. Really wanted this to work, but it’s a huge flop. Not recommended.

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

I love my füm <3

After multiple unsuccessful attempts to quit c*garettes and v*ping, I finally did it! 15 days no nicotine and counting thanks to my new best friend, füm.

The shipping was quick and care to packaging was really great. I was very hesitant due to the initial price of the product but I am so glad I took the plunge. With frequent promotions my wallet and lungs feel much happier.

I started my füm journey with their disposables, which I recommend to my friends and family.

My favorite core is Crisp Mint, it’s fresh and long lasting. This product is great, it’s as advertised and exactly what I needed to quit my habit.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Clean & convenient!

This product is a helpful, clean way to avoid the “cold turkey” feeling. The mint, cinnamon & maple pepper flavors are amazing! I love having my FÜM in airports & movie theaters, & there are no dead batteries or device leaks in my pocket or bag. Highly recommend!

February 20, 2026
Unprompted review
Rated 5 out of 5 stars

Reset the habit

I’ve been using FÜM for over a year and it’s been a solid swap for old habits.
Swapping cores is easy, and cleaning it between uses has become a small, meditative reset. The fidget factor surprised me most! The clicks and feel in hand create a new kind of comfort that actually helps.
It’s pocket-sized, discreet, and, most importantly, way better than the habits I replaced.

Also the customer support is pretty awesome 👍🏽

January 1, 2026
Unprompted review
Rated 5 out of 5 stars

Really ordered Fum to swap out a bad…

Really ordered this to swap out a bad habit. My advice will be to research well beforehand. Look at both good and bad reviews. Looking back at the negative ones - most probably haven’t given it a proper go… Main takeaways: Your taste buds are shot to start with- realise this… Crisp Mint is really good Get all the flavors and give them 2/3 days each… I’ve got enough for 6 months + Looks like from the picture that the fruit flavors aren’t for me- very ‘oily’ to start off with, but get better.. ( Wouldn't rebuy these) Black licorice- surprisingly nice (especially compared to fruits) I’m 15+ days in and am used to using it now. Went cold turkey. Cost- people moan- but compare it to the alternative and it’s a no brainer… The ‘you can use a straw’ argument I see often … I can use a pencil to write with too- but a fountain pen looks, feels and is more special!! Only get this if you are ready to buy in 100%. It works for the 25% that gets you when your 75% willpower isn’t enough… Customer service have been nothing short of excellent..

February 9, 2026
Unprompted review
Rated 2 out of 5 stars

It’s a real shame!

It’s a real shame!! First let me start by saying I love the actual product! It’s a great replacement for vaping, compact and great flavours but the delivery of the products is very unpredictable, maybe it will turn up on time maybe it won’t who knows!! Also signing up to the core club because you get free items/gifts! I’m eight months in and haven’t received one!
If I had known these things before I signed up it would have definitely made me think twice

February 7, 2026
Unprompted review
Rated 4 out of 5 stars

Help quit more than just smoking

I have never smoked in my life, but I am a lifelong fingernail chewer. I have tried many times to quit this habit, but Fum is looking like the thing to help me finally stop. It keeps my hands and teeth busy so I don't which helps me not notice that my fingernails are rough (which is typically why I chew) and even if I do I can't mindlessly chew. Overall, love the product and recommend it to anyone with a bad habit that revolves around hands or an oral fixation.

October 6, 2025
Unprompted review
Rated 5 out of 5 stars

Can only Recommend!

Took a while to find the right core but when I found it (Maple Pepper) it went smoothly. It's my 5th month of not smoking a single cigarette and the best thing about it is that I save a lot of money.

Admittedly, getting the thing is very costly but once you have it's a lot cheaper in the long run (I'm not kidding, I'm shocked at how much money I have left every month). Have a monthly subscription that only costs 20$ and you'd think you need more cores, but actually they last surpringly long. And since there is no nicotine or anything, the need to use it get lower and lower and thus you don't use up that many cores (tbh I feel like a hoarder with how many I have left).

Ordered me a new FÜM thingy (The fancy black one) and gave my old one to my mother. She wants to also stop smoking and was curious about this. She is still in the testing phase, trying to find a fitting core (Sadly she dislikes Maple Pepper). She smoked more than me, so I can imagine it'll be harder for her but her Doctor and I hope it works.

Can only recommend! But it wont be easy, even now, when I'm stressed that desire pops up and you'll be suckling on that FÜM thing like your life depends on it. But every month, it gets easier. So, hang in there and don't give up.👍🏻

September 7, 2025
Unprompted review
Rated 5 out of 5 stars

It really works.

My experience with fum had been very good. It has been a great help in my journey to quit vaping. Like what was described about giving it a week to get use to it, is the truth. After a week of usage, I no longer felt the craving to vape. So if your serious about quitting smoking or vaping, I recommend you give fum a try.

February 3, 2026
Unprompted review
Rated 5 out of 5 stars

FUM has helped keep me smoke free for…

FUM has helped keep me smoke free for over 2 months and its a big reason im determined and confident this will continue into the future ! If your trying to quit and cant imagine life without a vape or a smoke fum is for u hand to mount motion check! delicious flavors check awesome service and a reliable product check! Try it out today you wont be disappointed!

February 2, 2026
Unprompted review
Rated 4 out of 5 stars

FUM Works!

FUM is a great device and I always have one close by. The weight it on point and the twisting barrel helps with fidgeting. Love the Spearmint and Maple Pepper. The toppers are a must. I've had mine for 6 months and I wish I would have bought it sooner.

February 1, 2026
Unprompted review
Rated 5 out of 5 stars

When I decided to quit smoking

When I decided to quit smoking, this was my go for a few reasons. First, it wasn't a vape! Next was the ingredients... readily available list of all ingredients on the website. No chemicals or toxins. I liked the design and the price point. Because it is air, I can use anywhere. I quit smoking 10 months ago, and still carry the Fum with me every day. When stressed, I use it as I take slow deep breaths, the oral fixation of a cigarette is met, and the flavor is relaxing.

February 1, 2026
Unprompted review
Rated 5 out of 5 stars

Füm: great product, great service!

Füm has been a fantastic way to curb cravings and assist in smoking less! I was not intending to quit smoking, but only to cut back, and this product has helped me consume 1/3 less of my normal tobacco intake. There are many wonderful flavor options that can offer a "throat hit" similar to one achieved from smoking, and the customer service is prompt and efficient. I suggest trying this product on the path to cutting back/quitting smoking, and especially vaping! Excellent replacement!

January 31, 2026
Unprompted review
Rated 4 out of 5 stars

Fum is a great product

Fum is a great product, it made me realise that i dont need to smoke as I really didn't miss smoking at all. guess im lucky to have had no withdrawal symptoms.

January 31, 2026
Unprompted review
Rated 5 out of 5 stars

Perfect alternative to smoking…

Perfect alternative to smoking cigarettes and vaping! It gives you an awesome draw and you don't smell like nicotine! Also you get to select from a variety of flavors, so you can switch it up!

January 30, 2026
Unprompted review
Rated 5 out of 5 stars

I know how hard we think it is to stop…

I know how hard we think it is to stop smoking along with the anxiety that comes with but I quit using a patch along with the Fume and just stepped down started with a 24 mg to a 14 mg to a 7 mg and quit altogether took 30 days and have not touched another cigarette since 2012 and bought the Fume and purchased the mint cores and when My wife stated that she would like to quit smoking or at least cut down on her smoking she's been crushing it with the 3 core purchase her favorite is cranberry and mint can't remember the 3rd one lol anyhow Fume is fantastic in both products as well as customer services and satisfaction . Mr Christopher A Waldo Sr.

January 30, 2026
Unprompted review

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