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Review summary

Created with AI, based on recent reviews

Looking at 2,040 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting their durability and stylish designs. Many people appreciate the excellent customer service, highlighting its responsiveness and helpfulness in resolving any issues. The delivery service is also frequently commended for its speed and efficiency. However, some customers also noted occasional issues with their orders, such as receiving incorrect items or experiencing delays in delivery. A few other people also felt that the quality of certain pieces did not meet their expectations, with some items tarnishing or breaking sooner than anticipated.

What people talk about most

Product

Consumers find product quality to be positive. Many reviewers praise the high quality, durability, and... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the high quality and durability of the... See more

Customer service

Customers consistently note positive experiences with customer service, often highlighting responsiveness and... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers praise the fast and quick shipping,... See more

Order

People report ambiguous experiences with order. Many customers express dissatisfaction, citing issues like... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The customer service is great when you have an issues. The jewelry is a toss up, sometimes it tarnishes, I wish they would offer your money back instead of store credit. Other than that the pieces are... See more

Company replied

Rated 4 out of 5 stars

I ordered a ring for my boyfriend, but after some time it unfortunately started to discolor, even though this wasn’t supposed to happen according to the product information. I contacted CRAFTD and w... See more

Company replied

Rated 4 out of 5 stars

I liked the design, and the material of the jewelry. The quality of the clover style needs to made better. I dropped the bracelet and black cover came off. I have order other pieces, and have not h... See more

Rated 5 out of 5 stars

I have a decent collection of pieces from CRAFTD (5+). The quality of jewelry is up there and they only thing better is their customer service. Unlike other companies, when CRAFTD says they will help... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

I love my Cuban chains that I bought…

I love my Cuban chains that I bought from craftd. They are very trust worthy and great quality. I feel very confident when I am wearing my jewelry and people comment on it all the time. Make me feel and look like I'm rich without spending a crazy amount of money. I always recommend people to crafted every time I hear the say I want to buy jewelry.

March 26, 2026
Unprompted review
Rated 5 out of 5 stars

So happy I found CRAFTD

So happy I found CRAFTD! Their products are great but their customer service is even better! My husband was so happy with the necklace set I got him and when there was an issue with one item, they sent us a replacement of the whole set, which was not expected but much appreciated! Now my son gets a chain and is part of the CRAFTD family too!

March 26, 2026
Unprompted review
Rated 5 out of 5 stars

Great Company

Multiple pieces bought from them over 3 years, all high quality gear, no fade after multiple occasions or wearing consistently. Will be buying from in the future.

March 26, 2026
Unprompted review
Rated 5 out of 5 stars

I’ve had a great experience with Craftd…

I’ve had a great experience with Craftd London. All of their jewelry designs look amazing — simple, stylish, and easy to wear with anything. The shipping was surprisingly fast, and everything arrived well packaged. The best part is the quality. I have a braclet, chain, and multiple rings and none of them have tarnished or turned my skin green. Definitely impressed with both the design and durability. I’ll be ordering again.

March 26, 2026
Unprompted review
Rated 1 out of 5 stars

Silver and onyx clover necklace


The company has responded to this review asking that I reach out to them to resolve the problem. I’ve already done this twice. The first necklace was faulty and was replaced but the second one was also faulty. A third might also be faulty. Why would I want to risk that? I want a full refund as is my right under the Consumer Rights Act.

March 8, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We’re sorry to hear that you’ve experienced an issue again with your replacement necklace. This is certainly not the experience we want our customers to have.

As mentioned, we’re happy to provide a replacement to resolve this for you, and our team will be here to help if you’d like to proceed with that option. Please feel free to reach out to us directly so we can assist further.

Thank you for your feedback.

Craftd London

Rated 5 out of 5 stars

Totem pendant

Ordered the totem pendant and couldn’t believe the quality for the price. It’s been an everyday piece for nearly a year now and is still like new!

April 26, 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely amazing products

Absolutely amazing products. I have bought a few things from Craftd, things being necklace and bracelets. They do not disappoint. Been wearing them non-stop for a year and so sign of wear and tear.

Amazing work and craftsmanship. Can only recommend.

March 26, 2026
Unprompted review
Rated 5 out of 5 stars

CLOVER LINK NECKLACE (GOLD)

Was a little hesitate buying the Gold Clover Link Necklace, having previously only worn real gold chains in the past . Was pleasantly surprised at the quality of the product, I wear it daily to the gym and shower with it one and it still looks brand new. Would highly recommend this chain if you want something that stands out from the crowd and can be worn for every occasion, not forgetting the compliments I get from female admirers.

March 25, 2026
Unprompted review
Rated 1 out of 5 stars

Defected pieces - no solution

Hello, I bought 2 clover bracelets order number: 125642.
One of these bracelets some of the stones fell off which I reported on 22nd Feb 2026 and it was replaced but after 2 weeks of use, one of the stones fell off again in the new bracelet which I reported again on 21 march 2026 and since then, it was offered me the same (a replacement or credit in the store) which I don't feel comfortable getting it since I believe probably pieces aren't good enough, so I requested a refund.
Responses take 1 working day each to come, it was requested photos, which I sent, then it was requested my order number again, then I sent and the last response, the same agent answered saying that unfortunately my return wasn't received and that I needed to wait 14 days but no return was requested to me before.
If needed, I can send back the defected pieces but please send everything needed to process my request, when I bought it was displayed that is offered life guarantee for the pieces, which I don't believe more.
It's super unprofessional and show a bad intention from the company that want to make me to give up on my complaint.

February 22, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We’re sorry to hear about your experience and the issues you’ve had with your bracelet. This is certainly not the experience we aim to provide.

There’s no need to return the faulty item at this stage. Please send our team a photo of the issue and we’ll be able to look into this further and assist you with the next steps.

Thank you for your feedback.

Craftd London

Rated 1 out of 5 stars

Defected pieces - no solution

Hello, I bought 2 clover bracelets order number: 125642.
One of these bracelets some of the stones fell off which I reported on 22nd Feb 2026 and it was replaced but after 2 weeks of use, one of the stones fell off again in the new bracelet which I reported again on 21 march 2026 and since then, it was offered me the same (a replacement or credit in the store) which I don't feel comfortable getting it since I believe probably pieces aren't good enough, so I requested a refund.
Responses take 1 working day each to come, it was requested photos, which I sent, then it was requested my order number again, then I sent and the last response, the same agent answered saying that unfortunately my return wasn't received and that I needed to wait 14 days but no return was requested to me before.
If needed, I can send back the defected pieces but please send everything needed to process my request, when I bought it was displayed that is offered life guarantee for the pieces, which I don't believe more.
It's super unprofessional and show a bad intention from the company that want to make me to give up on my complaint.

Edited: A answer to the reply - I reported it on March 21st with all the photos and proof of what happened and it was offered either - replacement or credit store. Because it’s a recurring, as explained above, the replacement had the same issue, I don’t think I want any of these and I want a reimbursement.
I’ll keep waiting for a solution.

February 22, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

We’re very sorry to hear about the issues you’ve experienced with your clover bracelets and for the frustration caused by the communication so far. This is not the experience we want for our customers.

There’s no need to return the faulty items at this stage. Please send our team a clear photo of the issue, and we’ll investigate it immediately. Once received, we will review your case and work with you to resolve this, including processing your refund if appropriate.

Thank you for your patience, and we appreciate your feedback as it helps us improve our service.

Craftd London

Rated 5 out of 5 stars

Top quality

Experience from their side was just top honestly. I had some issues with the post office in my country and i texted them and they replyed in a short time and were super helpful even tho it was not their fault but the local post offices’. The bracelet what i bought is top quality im wearing it all day and as im a hairdresser water reaches it every single day more than just a quick shower and its still the way it is like when i get it. No rust no unwanted colors. Im definetley buying again from craftd and recomend everyone.

March 26, 2026
Unprompted review
Rated 1 out of 5 stars

Item not refunded after multiple…

Item not refunded after multiple messages to them. Portal says no more returns as item received. They say Havn’t received. Now need to send Royal Mail proof -although it’s a qr generated by the company and shipping cost charged. Handed to Royal Mail as per instructions but now the onus is on me to provide details. Once scanned at post office the gate of the item belongs between them. Absolutely stay away from this company , of which there are three different names, completely soul destroying experience for myself and really glad it was not a high value item !! Just for information craftd, I have e mailed your company (again ) this morning , I hope you can find it as I am not putting tracking number on this public forum. I hope !!!!!! Your company can do this.

March 6, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Martina,

We’re really sorry to hear about the difficulties you’ve had with your refund. This is certainly not the experience we aim to provide.

Could you please confirm your order number so we can locate your case and assist you as quickly as possible? Once we have this, we’ll work with our team to resolve the issue promptly.

Thank you for your patience.

Craftd London

Rated 5 out of 5 stars

Why Craftd?

Craftd have always stuck to their word and that's why I love the brand so much. Sometimes things don't go as planned and the quality of some pieces might not be perfect, but everytime I've had an issue, it's been resolved once I've reached out to them.

Jewellery for me, has always been about fashion and I would have never spent thousands of pounds on Jewellery, but since I found Craftd, I can wear stylish, creative pieces without breaking the bank and with a better selection of pieces that are more modern and artistic.

Thank you Craftd! Please don't let the quality of your products drop as you get bigger 🙏🏾.

January 25, 2026
Unprompted review

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