Unitel Direct Ltd Reviews 3,409

TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 214 reviews, reviewers had a great experience with this company. Many customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. Reviewers frequently highlight the exceptional customer service, appreciating the personalized and understanding approach from agents who are knowledgeable and polite. The service provided is often described as excellent, with many consumers noting the efficiency and ease of their overall experience, including regular check-ups and prompt problem resolution. However, some people were dissatisfied with the website and payment processes, reporting that the websites built did not deliver new business as promised and were basic in design. A few other people also felt that the service did not work as expected, with some mentioning that verbal contracts led to unfulfilled promises and issues with billing.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers describing them as friendly, polite, and helpful,... See more

Service

Customers had ambiguous experiences with service, with many reporting significant dissatisfaction and stress.... See more

Customer service

Users describe ambiguous interactions with customer service, with many reporting aggressive, misleading, and... See more

Website

Reviewers mention negative feedback about the website, with many expressing dissatisfaction with the quality... See more

Payment

Reviewers highlight negative aspects of payment, with many consumers reporting unexpected charges and unclear... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Michelle, has been fab, cannot fault her commitment. Calls and checks on a regular basis. If you are not happy she will sort it. Back ground staff are a little absent. SEO could do with contacting... See more

Rated 5 out of 5 stars

Melissa in customer care is excellent at her work in liaising with myself and my business. However sadly still after 3 -5 months of been with Unitel Direct the website they have set up for m... See more

Rated 5 out of 5 stars

HI, just giving a review for my very supportive customer service provider Melissa, she is very polite, listens to my question and concerns, also has very good knowledge. I have no issues with giving... See more

Rated 5 out of 5 stars

I contacted Unitel today and was greeted by Jason on Customer Services who was most polite and professional. Having explained my enquiry to him, he handled it very well and was most informative and... See more


Company details

  1. Online Marketing Agency
  2. Telecommunications Service Provider

Written by the company

Unitel Direct are one of the UK's leading and fastest growing Web and utilities suppliers in the UK. We have over 400 staff working for Unitel and our group of companies. We operate one of the most successful switching sites for fuel and telecoms in the UK. Over 5,000 customers use Unitel and our group of companies every month. Our pricing for our utilities are some of the cheapest in the UK


Contact info

4.0

Great

TrustScore 4 out of 5

3K reviews

5-star
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1-star

Replied to 77% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Extremely misleading and dangerous!

Extremely misleading, unauthorised charges, and no results whatsoever!

Unitel Direct found me online and then bombarded me with nonstop phone calls in January 2025. I was promised they would boost traffic for my piano lessons business and told they would take £58.80 to purchase a domain name on my behalf.

I already had a website, but they claimed this would help visibility. Later I discovered there is no evidence that this domain helped my business at all. When searching for “piano lessons in North London,” nothing appears connected to me, my business, or my phone number. I was never shown proof of advertising, ownership, or results, and the domain does not appear to belong to me.

A few days after the initial charge, they took over £1,000 from my card without my clear permission. There was no explanation of what this charge was for. Domain names cost £7–£10, yet they charged over £1,000 with no work delivered.

For an entire year:
• No reports
• No communication
• No phone calls answered
• No students gained
• No benefit to my business

When I tried to contact them, nobody responded. I repeatedly emailed stating I was no longer interested and asked them to stop contacting me. Instead, they continued sending marketing emails.

Because they took this money without authorisation, my business account was pushed into overdraft, causing serious financial stress.

Now, in January 2026, they have sent another invoice for £1,100, claiming the contract automatically rolls over for another 12 months. They say cancellation only counts if done within a very specific “bracket,” and cancelling even one day outside it “doesn’t count.” This feels deliberately designed to trap customers.

There is:
• No transparency
• No proof of work
• No measurable results
• No customer support

I strongly advise anyone: do not engage with this company. If they call you and introduce themselves as Unitel Direct, hang up immediately.

Very dangerous business practices.

—H Stogden

January 28, 2026
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Hejran,

I have took the time to look over your account given the bold claims within your review. I will detail my findings below.

Firstly, the payments. You came onboard paying a setup fee of £58.80 and it was agreed that the remainder of the balance would be taken out at a later date. On the 22nd Jan you then took out a further domain name which the payment was agreed for.

Regarding the visibility of your websites. I have just checked both of your generic domain names and they are both ranking on the first pages of Bing, Yahoo & Google which is fantastic. Screenshots were also sent to you with your rankings and statistics on, so saying there was no proof of this is simply not true.

I can see you liaised multiple times with different members of different department and whenever you sent an email we responded to you or called you.

We have a cancellation policy as majority of business do when it comes to business to business contracts and this is outlined to you when you come onboard. As well as in our T&C's and your E-Contract that you signed.

I have arranged for a senior member of the team to give you a call so we can resolve your concerns so please look out for said call.

Warm Regards
Unitel.

Rated 1 out of 5 stars

Avoid at all costs

This company contacted me with a promise of the best website generating lots of new leads, I paid over £700 and immediately I was contacted by someone else from the office with instructions of how to leave a review on here, he then proceeded to tell me , word for word what to write, I told him I’d leave my own review once I’ve seen what you can do for me, a few months later I was contacted again, they said I haven’t got any new jobs because I’m not listed on google, after paying them another £500 to rectify this they done nothing, now the jokers want another £750 saying I didn’t cancel in time and when asked where my work comes from I said Checkatrade, they then said those Checkatrade leads are from Unitel because it’s linked to my site(which it isn’t) they promise the world, deliver nothing and try to claim everything as their own, I have since created my own google listing and low and behold they’re trying to tell me that they created it, the lies they come up with are beyond belief, avoid at all costs

December 18, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Mr Lambert,

Thank you for your review, I am sorry to hear that you're unhappy with the service you've received.

I've now taken some time to look into your account and I am shocked to see your review.

The website that we built is ranking on the first page of Google in position number 1.... above your checkatrade listing. A screenshot of this will be sent to the email address we hold on file for you.

I also took the liberty of checking the exit link activity of your site, this is the report that shows how people left your website. Your mobile number (ending 656) and Facebook profile have had hits regularly.

I've arranged for one of our customer service agents to give you a call to go through the rankings and report mentioned here to help you understand the work we have put into your marketing and to highlight the achievements of it.

Ranking number 1 on Google for my chosen keyword and area seems like a successful campaign to us.

Regards
Unitel

Rated 1 out of 5 stars

No Idea how SEO works

Please avoid using any of the website ranking services offered by this company or its partners. Their primary partners are Armada Internet and Unitel Direct, with Armada managing the service and Unitel providing the technology and SEO ranking data.

Unfortunately, the staff I worked with demonstrated a fundamental lack of understanding of SEO. Specifically, they failed to recognize that keyword search volume is essential for driving meaningful website traffic.

For six months, I received reports claiming page-one rankings for keywords that had zero search volume. I repeatedly explained that ranking for keywords with no searches has no value, but this was never understood or corrected.

I paid for 12 months upfront and spent six months receiving inaccurate and misleading data. I ultimately cancelled my contract and would never use their services again. I strongly advise others to stay away from this company.

January 20, 2026
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Mr Bhatti,

I'm sorry to see you felt the need to place this review.

As stated both your domains are ranking first page on Bing, Yahoo & position 1 on Google which we don't even guarantee.
The domains are chosen and agreed at the point of sale which is what we do the SEO on along with your keywords.
In relation to the keywords, these can be amended at point during the contract to fit your business needs. If you were unhappy with the keywords we could have changed these for you. At the end of the day you know your business best and if we were supplied with the keywords you believe to have worked best we again could have implemented this into the SEO. We do fully optimise you for your keywords however we do not guarantee that you will rank for all your keywords.

I must also inform you that your contract is not due for renewal until June of this year. If you wish to cancel we require 30 - 45 days written notice prior to your renewal date.

Regards
Unitel.

Rated 1 out of 5 stars

Got absolutely bombarded with phone…

Got absolutely bombarded with phone calls from unitel direct to sign up with them, promised to remove bad reviews that wasn’t justified on Google and promised new calls so I agreed a verbal contract.
They set up a new website that I never asked for nor did I need as I have a good website already, I questioned them about removing the bad reviews that they said they could do before I paid x amount of money to then be told that they can’t do that.
I’ve not had one new phone call for my business, a website that isn’t used nor will it get used and the bad reviews that was promised to be removed still there yet they want full payment .
I now have there debt collection agents they use bombarding my threatening me with a ccj and when you actually ring unitel there call centre is in India.
Absolute joke

January 13, 2026
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Alex,

I'm sorry to see you felt the need to place this review.

Please respond to our request for further information to help me locate your account.

Warm Regards
Unitel

Rated 1 out of 5 stars

Avoid like the Plague

From the start they have bombarded me with constant calls, pressuring and tricking me into buying services that aren’t worth the paper they’re written on. As a fairly new business, I was naïve to the tactics these companies use, and between January and April they’ve taken over £7,000 from me. Most of the time I didn’t even realise I’d “agreed” to anything — they twist conversations and make it sound like you promised something on a previous call.
To make matters worse, I ignored their emails asking for access to my Google Business profile, so they’ve gone ahead and built some sort of website I never asked for, and now they claim I owe them £2,200. I did not agree to this.
You can’t get your point across on the phone because they don’t let you speak. These so‑called “verbal contracts” have got to stop. I work incredibly hard to keep my business going, and companies like this take advantage of people who are just trying to get by.
Do your research — like I should have — and avoid them like the plague.
I am requesting that Trading Standards investigate this company’s conduct, particularly their use of verbal “contracts,” high‑pressure sales calls, and unauthorised service creation.

January 9, 2026
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Benjamin,

I'm sorry to see you have felt the need to place this review.

Within our verbal contracts we stop at the end of each sentence / section and confirm that you understand and accept that statement. So to say "I didn't even realise I'd agreed to anything" is simply not true...

We explain the product you are taking out with us, that you agree to take this contract out with us, the amount this contract is costing (along with payment dates), cancellation policy and more which again you have agreed and accepted after these statements. We also send a digital copy of the contract that has been agreed, which you have signed 2 of these electronically. I can see a task has been raised on your account to send these contracts over to you, along with your upcoming renewal dates as requested.

Regarding the Google My Business package, we have a contract with yourself that needs adhering to. As you have mentioned, you did not give us access to this, therefore we took the necessary steps to uphold said contract.

Looking over your account I can see there is a payment due for your renewal as we did not receive the correct cancellation notice as stated in your signed agreement.

Again, I am sorry to see you felt the need to place this review. I will ensure someone is contact with you regarding your account.

Warm Regards
Unitel

Rated 1 out of 5 stars

Avoid. Misleading sales, poor service, and very expensive mistake.

Well over £2000 lost!
I was sold an SEO package by Unitel Direct on the promise that my business would achieve Page 1 rankings on Bing and Yahoo across multiple domains and keywords. It was presented as a professional, tailored SEO service that would genuinely help grow my business.

In reality, this has cost me well over £2,000 and delivered very little in return.

I paid £178.80 per month for months, and on top of that was later forced to pay a further £715.20 just to escape the contract, despite the service not being delivered as promised.

What I actually received:

Low-quality, generic “mini websites” that did not properly represent my business and even contained incorrect wording.

Backlinks that were not industry-relevant at all, despite being sold as industry-specific.

For the majority of the contract, the sites did not rank competitively.

Months of wasted time due to being incorrectly advised to redirect the sites, which I was not properly warned would stop them ranking entirely.

Extremely slow responses and poor communication when problems were raised.

When I complained, I was told the service was “fulfilled” simply because at some point one page briefly appeared on page 1, even though this clearly was not what had been sold or what I had been paying for.

When I tried to terminate due to poor service, I was met with aggressive contract enforcement and threats of being charged the full remaining contract. In the end, I had to pay a reduced settlement on top of everything I’d already paid just to get out.

This has been a stressful, time-consuming, and very expensive lesson for a small business. I would strongly advise anyone considering this company to think very carefully and not trust the sales pitch.

I wish I had never signed up.

June 10, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Luke,

Without going into too much information in the public domain I will note some points below.

I must state you did come onboard with us for our base package, which is the most basic website that we offer. We do offer more premium websites which many of our customer take out. This is something that was explained to you but you did not have the funds to go through.

Regarding the termination fee and outstanding balance. The contract that was agreed you stopping paying for. The termination fee is calculated based of the outstanding balance of the contract that was agreed. To help you out we actually gave you a 20% reduction and removed all late payment fees. You were not forced into paying this, you decided to terminate the contract early therefore a fee was due and payable.

You were also sent a list of backlinks that we submitted you to along with your industry specific register.

All 3 of your websites were ranking on the first pages of Bing & Yahoo and screenshots of this were sent over to you.

As our business relationship ended over 6 months ago, I wish you the best for the future.

Regards
Unitel.

Rated 1 out of 5 stars

I DO NOT recommend you use this company

I had quite a positive experience in the first couple of months, they were very attentive and made any changes I requested.
I have a landing page (not worth the money, don’t be fooled into thinking it will work) and they built me a website, which was finished in April 25, to date I have not had one order!
They kept telling me I was ranking well and on the first page of google, that the site was running well and all links are working…so why no sales at all?! I was doing better on Shopify!
Be very mindful, that if you want to cancel their services you must give them 30 days notice, I have asked a few times over the term what the renewal price was going to be but never got an answer. This is the ONLY company that DOES NOT send out renewal notices, I got stung with renewal of the landing page of £799 and had a big disagreement with them and then they go and do the same thing for the renewal of the website demanding £1740.
I would not use Unitel ever again and would not recommend, they haven’t done anything for my business and I have spent thousands. Their attitude is you are getting noticed but “we can’t make anyone buy from you”
I am very frustrated and disappointed to say the least!

January 7, 2026
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Anita,

We are providing your business with online exposure in the aim to drive more traffic through to your business. As you have highlighted in your review we advised you that your generic domain name is ranking on the first page of Google, position 1, which is fantastic.

We can provide your business with the online exposure, however when it comes to leads that is not something we can guarantee as you have correctly pointed out we cannot make a potential customer buy something from you.

I have passed your concerns onto the relevant team who will be in contact with you.

Warm Regards
Unitel

Rated 1 out of 5 stars

Scam!

Scam! This company have created 2 landing pages for me of which I have had 0 leads and 0 jobs. I have even been advised that these pages are negativity effecting how my website page scores on Google.
I have complained advised I had to pay £780 for nothing. I have asked to remove the pages as I have paid them already and the answer was no they could only stop the auto renew. DONT WASTE YOUR MONEY BUSINESS OWNERS!

December 23, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Gavin,

I'm sorry to see you felt the need to place this review.

With marketing we cannot give a guarantee regarding leads and jobs, however I am pleased to inform you that both your generic domain names are ranking on the first page of Google.

Please get in contact with our customer service department on 0330 124 7118 so we can get this resolved for you.

Many Thanks
Unitel

Rated 1 out of 5 stars

!!!AVOID THIS COMPANY !!!!

!!!AVOID THIS COMPANY !!!!

They sell you dreams about getting 10-15 calls a day on advertising I was with them for whole 12 months and did not get 1 phone call from the websites they created for me and at the end of the 12 months they tried to say that the contract is a roll over contract which they didn’t say nothing about in the beginning when I joined with them they told me it was a 12 month contract and I would not be tied down to renew once the 12 months is finished ! Now the 12 months has finished they are trying to tell me I must cancel the contract 40 days prior to it ending which is a scam alone because they did not tell me this on the phone and they also forced me to leave a review for them before they had even created my websites it makes sense now why they were soo desperate for the review as there services are not true and they tell lies..

Also when i rang up to speak about this and could not answer my questions about why they force me to leave a review and she hang up the phone on me and now they are trying to get debt collectors involved threatening me with this!!

PLEASE AVOID….

December 18, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Remz,

We have thousands of customers. So if you could provide your company name, that would be extremely helpful in determining if your review is fake or not.

Unitel

Rated 1 out of 5 stars

Auto Renewal Contract - Mis Sold

Terrible experience with this company, terrible results from the initial 12 months work which gave us very little response, not one customer mentioned the landing pages created and show zero increase in work in those areas. Only to be told the contract was on auto renewal and being forced into completing a further year and now threated with debt enforcement/CCJ. Maybe if the product was good enough to start, wouldnt need auto renewing contracts - BEWARE

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

If I could give minus stars I would

If I could give minus stars I would.
Unfortunately this company, mission is to get as much money as possible from you. Their sales tactics are questionable at best. They prayed on my vulnerability and refused to provide money back. Citing their no cooling off period. This is despite clearly discriminatory tactics to those with a vulnerability.
Despite appearing confused, not knowing what I was signing up for. Despite stating I didn’t do one particular aspect, they preyed on that vulnerability and continued to plough ahead with their tactics.
I am now looking to consider legal action for their discriminatory tactics, discriminating to those who are vulnerability.
Consider avoiding at all costs.

In addition this company get you to review each month. When you have positive experiences. They get you to mention names individually and even for the tiniest contact ask you to review positively. They say it’s for their appraisals, no it’s for the tactic of bombarding trust pilot with top reviews. To try an outweigh the numerous bad reviews.

And before you give an answer of ranking on the first page. That’s not the question, the question is your tactics praying on people. Confusion, mental health and cancer operations. Despite this your company refuse to do the right thing.
You make it awkward I notify you they i want to cancel. So I give you almost 8 months notice despite this you say you can’t take cancellation so far in advance. Another discriminatory tactic against somebody with vulnerabilities. Hoping that person will forget and get confused. Be aware of the shady tactics. Once you reach the contract end dates and before.

November 27, 2025
Unprompted review
Rated 1 out of 5 stars

Stay well clear they missold me product…

Stay well clear they missold me product told them don’t want it within days didn’t sign anything or sign direct debit mandate proceeded to take me to court and now got a ccj over them scammers

February 28, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Anthony,

We've sent you a request to help us locate your account.

Please can you give us some more information so that we can look into your account.

Regards
Unitel

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