The staff at Vertu were very knowledgeable and could give us the information we needed to make our decision to buy the car. They were prompt to send us the necessary paperwork and registered our new c... See more
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I purchased my new car from the Lincoln Volkswagen Vertu store last saturday (4.7.26). The service from start to finish was outstanding. The salesman, Roman went above and beyond to make sure i was ha... See more
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Very helpful salesperson who was easily contactable. kept us informed and made the handover easy. Only issues are that we were told there would be no three pin charging cable included when in fac... See more
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Molly Cotton was extremely helpful in offering us a reasonable trade in on our Audi Q3 and the purchase of a BMW 223i. All transactions were made very clear which allowed for a seamless transaction.... See more
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Company details
About Vertu Motors - Volkswagen Lincoln
Written by the company
Vertu Motors is one of the UK’s largest and most trusted automotive retailers, with dealerships nationwide.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Contact info
Outer Circle Road, Lincoln, LN2 4HX, Lincoln, Lincolnshire, United Kingdom
- 0344 659 3357
4.8
Excellent
73 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
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Two big companies very different response
On Monday 29th June myself, my wife , our disabled adult daughter and two small dogs had just left home on our journey for a holiday in Norfolk . Shortly into the journey our 2024 Tiguan’s dashboard lit up like a Christmas tree (10 plus warning lights) . The car still drove ok and as we were very close to VW Vertu in Lincoln we headed there for assistance.
I was extremely disappointed that given our predicament assistance wasn’t available. We were told there was a 4 week lead time , when all we needed was a mechanic to assess the issue. So there we were, forced to wait in the VW dealership waiting for the RAC.
I sat and watch many people in suits staring at screens.
The garage bays ( I had a peek) were very quiet!!
Is this what we now call compassion and service?
After many hours of waiting my daughter getting more upset and with no sign of the RAC , ( several updates repeatedly putting back arrival time), I decided to take the short journey home where she and the dogs would be much more comfortable (especially given the present heat wave conditions).
I won’t document the appalling lack of communication (on one occasion rude) by the RAC and the countless delays as there are far too many , ( none of which would have been known had we not enquired ).
Eventually between 26 and 27 hours later a technician arrived who despite his best efforts was beaten (car not fixed).
The car was collected for repair at VW garage (Grimsby) , I manage to arrange that myself but a replacement car was not forthcoming without waiting in hope on a possible 24 hr call back .
We managed to finally get away ( to Norfolk) using alternative public transport.
The car has been rectified whilst we’re away by the installation of a software update. This is both good (our cars fixed) and bad , why would the car suddenly fail due to poorly designed software? This doesn’t inspire confidence in the brand.
So there we have it , we have lost two plus days of our holiday and had a very stressful three days . We have also a very different view on the customer service provided by two big brands . Surely VW given our circumstances could have spared a few minutes to diagnose what was obviously known as a software issue,
I have written to both RAC and VW Vertu , I had a very positive and apologetic response from the RAC but have not even an acknowledgement from VW Vertu email sent to rforrester at VW Vertu
June 29, 2026
Unprompted review
Knowledgeable staff
The staff at Vertu were very knowledgeable and could give us the information we needed to make our decision to buy the car. They were prompt to send us the necessary paperwork and registered our new car and deregistered our old one for us, which saved us a lot of trouble. They took their time to make sure that we were familiar with the new car.
July 8, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you for sharing your experience. It’s great to hear that the team at Vertu were so knowledgeable and provided all the information you needed to feel confident in your decision. Their prompt handling of the paperwork and support with registering and deregistering your vehicles clearly made things much easier, and it’s lovely to know they took the time to ensure you were fully familiar with your new car.
Many thanks,
Chloe
The salesman was very helpful nothing…was to much trouble
The salesman was very helpful nothing was to much trouble for him he went over every detail in a good and understanding manner.
July 16, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you for very much for your review. Customer experience is extremely important to us. We pride ourselves on treating our customers with respect and professionalism. We hope to see you again in the future. Kind regards, Dawn
I purchased my new car from the Lincoln…
I purchased my new car from the Lincoln Volkswagen Vertu store last saturday (4.7.26). The service from start to finish was outstanding. The salesman, Roman went above and beyond to make sure i was happy with my purchase, providing me with great detail on the car itself with great demonstrations of the features. Excellent Customer service, would 100% recommend purchasing a car from the Lincoln Branch🙂
July 4, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Hi Amy,
Thank you for your fantastic 5-star review!
We’re delighted to hear you had such an outstanding experience at Vertu Volkswagen Lincoln. It’s wonderful to know Roman went above and beyond to ensure you were happy with your purchase, taking the time to explain the car’s features and provide excellent customer service throughout.
We’ll be sure to share your kind feedback with him. Thank you for your recommendation, and we hope you enjoy every mile in your new car!
Kind regards,
Kerry
The excellent Vertu Lincoln
From deciding to purchase an EV the communication from Vertu and VW was excellent at no time did I get anxious about the delivery of my ID4 pro. Dan Pudney was excellent he was not pushy, very friendly and personable and importantly very knowledgeable he answered all my questions no matter how simple. The car is a dream to drive and the process of buying easy and enjoyable.
June 29, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you very much for leaving us a review. Customer feedback is extremely important to us. We are pleased to hear that you were happy with the level of service that you received from Dan and the team. We hope to see you again soon. Happy motoring, Selina
Molly Cotton was extremely helpful in…
Molly Cotton was extremely helpful in offering us a reasonable trade in on our Audi Q3 and the purchase of a BMW 223i. All transactions were made very clear which allowed for a seamless transaction.
Well done - Molly is a great member of your team.
Richard & Wendy
June 25, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Hi Richard and Wendy,
Thank you for your great feedback.
We’re delighted to hear Molly provided such helpful support and made the process clear and seamless for you when part exchanging your Audi Q3 and purchasing your BMW 223i.
We appreciate you taking the time to share your experience.
Kind regards,
Danielle
I was looking for a newer car to…
I was looking for a newer car to replace the daughter’s polo. I saw one at Lincoln Vertu. I reserved the car with a £99 deposit and then contacted the garage the next day to arrange an appointment. The gentleman I spoke with was Roman Colins and he was my point of contact throughout the sale. I test drove the vehicle and then sorted out a part ex, service plan and extended warranty. Roman was fantastic, very professional, polite and attentive at all times and helped me sort everything out. I highly recommend Vertu VW Lincoln and especially Roman, it makes a refreshing change to get excellent customer service in these days.
Honestly try these guys and hopefully you will be as satisfied as I am.
June 24, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Hi Jason,
Thank you for taking the time to leave such a detailed and fantastic 5-star review. We’re delighted to hear that your experience at Volkswagen Lincoln was so positive from start to finish.
It’s great to know that Roman provided such professional, polite, and attentive service throughout the entire process — from your initial enquiry and test drive through to arranging your part exchange, service plan, and extended warranty. We’re especially pleased that he made everything straightforward and helped ensure you felt confident in your decisions.
Your recommendation means a great deal to us, and we’re thrilled to hear that the level of customer service stood out to you. We’ll be sure to pass your kind words on to Roman and the team — they will truly appreciate it.
Kind regards,
Liza
Everything was friendly
Everything was friendly, positive, and helpful. All was explained, from vehicle to purchase details, and was set out with paperwork
June 24, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Hi Alan,
Thank you for taking the time to leave us a wonderful 5-star review. We’re delighted to hear that your experience at Volkswagen Lincoln was friendly, positive, and helpful. It’s great to know everything was clearly explained to you, from the vehicle itself through to the purchase details and paperwork.
Your feedback is truly appreciated, and we’re so pleased you had such a smooth and straightforward experience.
Kind regards,
Liza
Reply from Vertu Motors - Volkswagen Lincoln
Hi David,
Thank you for your 5-star review!
We’re really pleased to hear you found the team friendly and thorough – it’s exactly what we aim for.
We hope to welcome you back to Vertu Volkswagen Lincoln again soon.
Kind regards,
Kerry
Vertu VW
Vertu VW. Very clean and pleasant showroom. Very helpful staff. When we arrived the sales team were having their weekly sales team meeting. Not a problem guys from the service department helped us out until the sales were available. The car we were interested in was unlocked for us and then taken for a test drive. Our Sales exec. (Roman) was very open and straight taking. No sales BS! He helped to put a deal together which we were happy with and included all of our requirements. A few days later we collected our “new to us” car. Handover was very easy and quickly done.
A big thanks to all at Vertu for a pleasant experience. Kept informed of what we needed to know all along.
Happy to recommend Vertu VW.
June 12, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you for your fantastic feedback. We’re delighted to hear that you enjoyed the clean showroom, helpful team and overall relaxed experience with us at Vertu Volkswagen.
It’s great to know the service team were on hand to assist when you arrived, and that Roman provided a straightforward, honest approach to help you find the right deal. We’re also pleased that the test drive, communication and handover all went smoothly.
We truly appreciate your recommendation and hope you enjoy your new car.
Kind regards,
Matthew
Booked an oil service and inspection…
Booked an oil service and inspection here. Check-in was straightforward, I was kept updated during the day, and given good advice on further repairs that might be needed. I can recommend Vertu Volkswagen Lincoln, and I will be using the service again.
June 8, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you for your great feedback. We’re pleased to hear that your visit to Vertu Volkswagen Lincoln was straightforward and that you were kept well informed throughout the day. It’s also great to know you found the advice helpful.
We really appreciate your recommendation and look forward to welcoming you back again.
Kind regards,
Matthew
Polo Purchase
Thank you for making my purchase of the Polo easy and confortable. I would like to give a hug thank you to Roman Collins for going that extra mile.
June 4, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you for your lovely feedback. I’m so glad to hear your Polo purchase felt easy and comfortable, and it’s wonderful that Roman went the extra mile for you. He’ll be delighted to receive your thanks.
Many thanks,
Chloe
Everyone was very helpful and got…
Everyone was very helpful and got everything sorted thank you for everything.
June 5, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Hi Anthony,
Thank you for taking the time to leave us a fantastic 5‑star review. We’re delighted to hear that the team at Vertu Volkswagen Lincoln were so helpful and able to get everything sorted for you.
Your kind words mean a great deal to us, and we’re so pleased your experience was a positive one. If you ever need anything in the future, we’re always here to help.
Kind regards,
Liza.
Id4 from lincoln
Francesca at Lincoln has good product knowledge and gave us an excellent service. It was a pleasure. All our needs were attended to and communicated to us regularly. Very happy. Pete and Julie
June 5, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Hi Pete and Julie,
Thank you so much for taking the time to leave such a fantastic 5‑star review. We’re delighted to hear that you received excellent service from Francesca at Vertu Volkswagen Lincoln.
It’s wonderful to know that her product knowledge, clear communication, and attention to your needs made your experience such a positive one. We’re so pleased everything was handled smoothly and that you felt well looked after throughout.
Your kind words mean a great deal to the team, and we’ll be sure to pass your feedback on to Francesca.
If you ever need anything in the future, we’re always here to help.
Kind regards,
Liza.
Excellent service!
Excellent service from a set of friendly staff, especially Dan who gave us honest and sufficient advice that allowed me to choose the best option for me, as well as being able to support me throughout the entire process. Thank you!
June 4, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you for your wonderful feedback.
We’re delighted to hear that you received excellent service from our team and that you found everyone friendly and approachable. It’s especially great to know that Dan provided honest, helpful advice and supported you throughout the entire process—this is exactly the level of service we aim to deliver.
Your kind words will mean a lot to Dan, and I’ll be sure to pass them on.
Thank you again for choosing us, and we hope to see you again in the future.
Kind regards,
Keith
Fantastic Service and a Great Experience
We recently bought a new VW Golf from the Lincoln dealership and had a fantastic experience from start to finish.
A special thank you goes to Roman. He was incredibly friendly, helpful, and knowledgeable throughout the whole process. He took the time to answer all our questions and made everything straightforward and stress-free.
I absolutely love my new Golf and would highly recommend both Roman and the team at Lincoln. Thank you for making the experience such a positive one!
May 30, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you for your fantastic feedback. We’re delighted to hear that you had such a positive experience with the team at Vertu Lincoln — congratulations on your new VW Golf!
It’s great to know that Roman provided friendly, helpful, and knowledgeable support throughout your journey, ensuring everything was clear and stress-free. Taking the time to answer questions and make the process straightforward is exactly the level of service we strive to deliver.
We’re especially pleased to hear how much you’re enjoying your new Golf — that’s what it’s all about!
Thank you again for your recommendation. We look forward to welcoming you back in the future.
Kind regards,
Keith
Excellent customer service
Buying my VW Approved Used T-Roc was a very smooth experience from start to finish. Big thanks to Roman Collins for arranging a test drive at short notice and for clearly explaining the finance options. The car's great!
May 29, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you for your great feedback. We’re delighted to hear that your experience purchasing your VW Approved Used T-Roc was smooth from start to finish.
It’s fantastic to know that Roman was able to arrange a test drive for you at short notice and clearly explain the finance options, helping you feel confident in your decision. Providing a straightforward and supportive buying journey is something we take great pride in.
We’re especially pleased to hear that you’re enjoying your new car — that’s what it’s all about!
Thank you again for choosing Vertu Motors, and we look forward to welcoming you back in the future.
Kind regards,
Keith
Exceptional
Roman is exceptional. Always ensuring I am kept in the loop and outstanding service. Nothing is ever too much trouble he goes above and beyond. I just purchased my second car with Vertu and I am very pleased with it!
May 22, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Good morning Greta,
Thank you for your fantastic feedback. It’s great to hear Roman kept you well informed and delivered such a high level of service throughout. I’m really pleased he made the experience so smooth for you, especially with your second purchase.
Enjoy your new car!
Kind regards,
Dean
Great service from an excellent team
May 22, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you so much for your lovely feedback. We’re delighted to hear you had a great experience and that our team made a positive impression. Your support truly means a lot to us.
Many thanks,
Chloe
Great service from Vertu Lincoln and very happy with my new car
Very happy with the overall service and professionalism of the team at Vertu Lincoln when I purchased my Tiguan. I dealt with Francesca who was professional, informative and personable throughout. Of course this needs to be backed up after purchase, especially if there are any problems that later manifest, but I have no reason to doubt that I would still continue to receive great service. Very happy to recommend.
May 18, 2026
Unprompted review
Reply from Vertu Motors - Volkswagen Lincoln
Thank you so much for your kind words! We are so happy to hear that Francesca was able to provide you with excellent service. We strive to ensure that all our customers receive the best possible service. Thank you again for your positive review! Kind regards, Selina
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