Banner for Vision Direct

Vision Direct  Reviews 112,403

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 6,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quick processing and delivery of their orders, often arriving the next day and conveniently through the letterbox. Many appreciate the excellent pricing and value for money, making it a preferred choice for contact lenses. The service is frequently described as professional, with an easy and efficient ordering process, and reviewers often highlight the pleasant surprise of receiving free sweets with their packages. However, some customers also noted issues with delivery, reporting that their orders did not arrive as promised, sometimes experiencing significant delays or incorrect deliveries. A few other people also felt that the estimated delivery dates were misleading, only revealing longer wait times after the purchase was completed, and some mentioned a lack of communication regarding their orders.

What people talk about most

Delivery service

Users describe positive interactions with delivery service, frequently praising its speed and efficiency,... See more

Order

Reviewers express satisfaction with the ordering process, highlighting its ease and efficiency, with many... See more

Service

People report positive experiences with service, often highlighting the quick, efficient, and reliable... See more

Product

Customers had positive experiences with product, often praising the good quality lenses and the ease of... See more

Price

Clients share positive opinions on price, consistently highlighting the excellent and competitive pricing.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very quick order processing, arrived quickly and letterbox friendly. Free haribos as usual is a nice touch. I don’t like being tied to high street opticians subscriptions so after having a contact len... See more

Rated 5 out of 5 stars

Quick service, able to reorder efficiently and literally arrived the next day. Excellent pricing as well! Such a great way of buying contact lenses. Thank you!

Rated 5 out of 5 stars

No prescription needed. Super fast delivery. Cute little packet of mini Haribo in the package. Will definitely reorder from here.

Rated 5 out of 5 stars

The package came quickly, only paid for 5pairs just to see what they were like. Only wore one pair so far but found them very comfortable to wear and beats all the hassle of going through the optician... See more


Company details

  1. Contact Lenses Supplier

Written by the company

Buying contact lenses online is a lot more convenient with VisionDirect.co.uk. As the no.1 rated UK contact lens seller on Trustpilot, we deliver great prices and an award-winning service to thousands of happy customers every week.

VisionDirect.co.uk

Written by the company

The UK's #1 Most Trusted Online Store
With over 90k reviews and 130k followers on Facebook, we are the #1 choice for contact lenses online. Still unsure about buying online? Check out our buying guides and our no fuss returns policy.
Next Day Delivery - Free Over £59
Order by 11:45PM and receive your lenses the next day through the letterbox. No more long delays or optician pick-ups, we stock your lenses!
Customer Care 7 days a week
Our customer service team is here to help Mon - Fri: 8:00 to 21:00; Sat - Sun: 9:00 to 18:00. Use our website, live chat, or call us on 020 7768 5000 in the UK / 1 800 870 0741 in the US and we'll be happy to help.
Lens Replacement Service
Split lens? We will refund / credit any defective lenses if this ever did happen, easy-peasy.

Free Returns

Has your prescription changed?

We have a 100 day return policy for unopened and undamaged boxes of contact lenses. You can return you boxes free of charge to the below address. Please ensure you write this on your package in capital letters). FREEPOST RTLU-CJZT-ESAB Vision Direct Unit 2 Hudson Court Great North Way, York Business Park Nether Poppleton, YORK YO26 6RB

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

112K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Stop sending unwanted sweets…

Well I had contacted before asking for sweets to be sent in the parcel, Everytime there are sweets. A waste of money. They go in the bin. also I had complained about the huge box packaging for just small box of contact lenses. My letterbox has been broken and I had to replace it. Why use huge boxes when it's more cardboard too.
I'm happy with the quick delivery, been ordering for years but please stop this expenditure and inconvenience.

May 26, 2026
Vision Direct  logo

Reply from Vision Direct

Hi Valerie,

Thank you for taking the time to share your feedback with us. We’re truly sorry to hear about your recent experience and completely understand your frustration regarding the contents and packaging of your orders. This is not the experience we want you to have, and we sincerely apologize for the inconvenience caused.

We fully understand your concerns about receiving sweets with your orders despite previously requesting not to receive them. We also appreciate your feedback regarding the size of the packaging used for smaller orders and are sorry to hear that this has caused inconvenience, particularly with your letterbox.

Please be assured that your feedback has been noted and will be shared with the relevant teams for review. The Haribo sweets are traditionally included with orders as a small gesture of appreciation and a way of thanking our customers for choosing us. However, we completely understand that this may not be appreciated by everyone, and we appreciate you taking the time to let us know how you feel about it.

We also understand your concerns regarding packaging and environmental impact. Feedback such as yours is valuable and helps us identify areas where we can improve both the customer experience and our packaging processes moving forward.

At the same time, we are pleased to hear that you have been happy with the speed of delivery and that you have been ordering with us for many years. We genuinely value your loyalty and support, and we are grateful that you took the time to bring these concerns to our attention.

We sincerely apologize again for the inconvenience caused and appreciate your continued support and honest feedback.

Best wishes,
Vision Direct

Rated 5 out of 5 stars

Truly excellent quality and value for money!

Truly excellent and value for money! On a number of occasions the order has come the next day. I am always happy to deal with Vision Direct because you get what you paid for quickly. The lenses and cleaning fluids have been great. Im wearing my dailies today, very pleased with the clear vision they give me and forgot they were in. I highly recommend Vision Direct!

May 26, 2026
Rated 1 out of 5 stars

They say've they've shipped it, but no delivery.

They say've they've shipped it, delivery guys say they haven't received it. Now total silence, they've taken nearly £100 and no product. They used to be reliable, not anymore it seems.

May 26, 2026
Vision Direct  logo

Reply from Vision Direct

Hi R S,

Thank you for taking the time to share your feedback with us. We’re truly sorry to hear about your recent experience and completely understand how frustrating and disappointing this situation must have been for you. This is not the experience we want you to have, and we sincerely apologize for the inconvenience, concern, and frustration caused.

We fully understand how upsetting it must be to receive confirmation that your order has been dispatched, while at the same time being unable to obtain any further updates regarding its whereabouts. We also appreciate how concerning it must have been to have paid for your order and then experience a prolonged period without any movement or clear resolution.

Upon reviewing your case, we can confirm that the tracking information showed only the initial dispatch update and unfortunately did not progress further. Our team actively investigated the matter and treated the shipment as lost in transit after confirming there had been no tracking movement beyond the original dispatch scan.

As we understand how disappointing this situation has been, and due to the unavailability of a replacement option, our team proceeded with a full refund request. We can also confirm that the refund has now been successfully processed. Please allow 3 to 5 business days for the funds to be credited back to your account, depending on your bank’s processing timeframe.

We sincerely apologize again for the inconvenience this has caused and understand your disappointment with this purchase experience. As a gesture of goodwill, we have also provided a discount code to your email which you may use on a future order should you decide to shop with us again.

Your feedback is extremely important to us and will be shared with the relevant teams for review and improvement. We truly appreciate you bringing this matter to our attention.

Best wishes,
Vision Direct

Rated 5 out of 5 stars

Amazing delivery speed

Amazing delivery speed. I realised late on Friday that I needed lenses before my Monday holiday. They even deliver on Sundays, so I ordered and they arrived the next day — faster than I expected.

May 30, 2026
Unprompted review
Rated 1 out of 5 stars

I wish there was a way to opt out of…

I wish there was a way to opt out of the Haribo.

May 26, 2026
Vision Direct  logo

Reply from Vision Direct

Dear Barnabas,

Thank you for taking the time to share your feedback with us.

Please accept our sincerest apologies for any disappointment or discomfort caused by the inclusion of Haribo in your recent order. We are truly sorry for any inconvenience this may have caused you.

We would like to gently clarify that the Haribo included is a complimentary free gift added to selected orders as a small gesture of appreciation to our customers. It is not part of your purchased items and is entirely optional in nature.

That being said, we completely respect your personal preference regarding this matter. If you would prefer not to receive free gifts such as this in future orders, please be assured that this can be noted on your account so your preference is respected moving forward.

Your comfort and satisfaction are very important to us, and we are genuinely grateful for your feedback as it helps us improve and better tailor our service to your expectations. We truly value your loyalty and continued support.

If you would like us to update your preferences right away or if you have any further concerns, we kindly encourage you to contact our Customer Service team via phone or live chat for immediate assistance. Our team will be more than happy to help you in real time.

Thank you once again for your understanding and for being a valued customer.

Kind regards,
Vision Direct Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look