Vitality Reviews 

67,599
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 11,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are exceptionally helpful, polite, and patient when answering questions, ensuring that every user feels fully supported, valued, and well-informed throughout the interaction. People also appreciate the prompt responses and smooth assistance provided during phone calls, making the overall customer service journey exceptionally pleasant and straightforward. However, some people mentioned encountering long hold times or facing a difficult, frustrating process when trying to manage their specific claims and coverage options. A few reviewers also noted occasional communication mistakes, unclear guidance, or annoying experiences caused by frequent transfers between different corporate departments.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as patient,... See more

Customer service

Customers had positive experiences with customer_service, highlighting polite representatives who answered... See more

Service

Users describe positive interactions with service, highlighting efficient support and helpful staff.... See more

Claim

Customers consistently note ambiguous experiences with claim processes, reflecting mixed feelings about the... See more

Response time

Consumers find response times to be prompt and efficient, noting that calls are answered quickly without long... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Trevor was incredibly polite and helpful from the moment our call started. I knew we were not going to be easy but he showed nothing but kindness and patience. When we came up against expected complic... See more

Company replied

Rated 5 out of 5 stars

The friendliness, helpfulness and clear communication of the lovely lady I spoke to was a breath of fresh air in today’s culture of getting people off the phone as quick as possible. She took the t... See more

Company replied

Rated 5 out of 5 stars

Kirsty is an absolute earth angel! She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to explain everything clearly, making sure I felt informed... See more

Company replied

Rated 5 out of 5 stars

Amy McCarton !!! Amy was absolutely fantastic throughout the whole process. She was friendly, patient, and explained everything clearly, making sure I understood all of my options without ever maki... See more

Company replied


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(67,599)

11,145 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

A lot of effort put into avoiding approving procedure

Procedure and treatment plan as defined by a leading (Vitality approved) consultant has been repeatedly questioned in ways that clearly translate to ‘isn’t there a cheaper fix you can do’ I should be having surgery in under 2weeks and organised work/life accordingly however Vitality not yet approved and now forced to cancel pre-op appointments after being informed that if I went ahead as scheduled I would have to pay for them. The communications are woeful and I have no assurance or confidence that I will receive the treatment I need, currently feeling stupid for paying Vitality over for the last 8yrs.

August 12, 2026
Unprompted review
Vitality logo

Reply from Vitality

Hello Ruth, I'm sorry to hear about your experience. I can see that our complaints team has reached out to you to discuss this further, they will look to provide further assistance and answer any outstanding queries you may have. Thank you for reaching out to share your review. - Callum

Rated 2 out of 5 stars

Impossible to get authorisation for…

Impossible to get authorisation for treatment.

August 7, 2026
Vitality logo

Reply from Vitality

Hello Anna, I'm concerned to hear that you are finding the authorisation process challenging - I have requested for a member of our Care team to reach out and try to help. Callum

Rated 5 out of 5 stars

Excellent customer care

Theroshne treated my enquiry in a very professional manner whilst also displaying a caring attitude.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Customer Servixe

The lady I spoke to was very helpful regarding the situation I currently find myself in. She was patient and was able to resolve a particular issue.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

I found your customer service very good…

I found your customer service very good and understanding! Thank you again!

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

I spoke to Laura and she was very…

I spoke to Laura and she was very polite, courteous and efficient. She talked me through everything she was doing and apologised for having to put me on hold.
If any negative feedback it was only that Laura speaks quickly and sometimes I couldn’t quite get what she said but that’s maybe even just me not hearing properly

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

A really positive experience

Ive called Vitality a few times. Everyone has been friendly and very helpful. Clear explanations and information. Couldn’t ask for a better service.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Exceptionally helpful member of staff

Exceptionally helpful member of staff. Provided me with the neccessary information I needed in a professional, polite and kind manner.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

I had my questions answered

I had my questions answered, the lady on the telephone was helpful, calm, informed and easy to understand. She sounded caring.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Very straightforward.

Very straightforward.
Pleasant and helpful staff.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Very efficient service

Quick to get through. Knowledgeable consultant who took the time to book me an early and convenient appointment.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 3 out of 5 stars

It was difficult to get through to…

It was difficult to get through to right department at the first call to you.

August 12, 2026
Vitality logo

Reply from Vitality

Hello Mr Charity, I'm sorry to hear about the difficulty in contacting us. I can see we got you in touch with the right team, thank you for sharing your review. - Callum

Rated 4 out of 5 stars

Helpful and efficient

A helpful person on the end of the phone, Clare made sure she understood what I was asking and she was quick and efficient at dealing with my request,

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Had a brilliant experience with Matthew…

Had a brilliant experience with Matthew who was very informative and helpful.Would definitely recommend him.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Friendly and precise service

Friendly and precise service. Better than the web site that fails. Agent was super efficient.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look