watthebrand.com Reviews 

67
•
TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 52 reviews, reviewers had a great experience with this company. Customers frequently praise the stylish apparel, noting that the fabrics feel genuinely premium, exceptionally comfortable, and hold up remarkably well through numerous washes over time. People truly love the fashionable designs, thoughtful cuts, and versatile wardrobe staples that work seamlessly for various casual or professional daily occasions. However, some people mentioned that getting in touch with customer support to arrange product returns was quite difficult, leading to frustratingly delayed responses and communication issues. A few reviewers also noted that items sometimes ran larger than expected, making it necessary to carefully consider sizing adjustments before ordering.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the high quality, stylish designs,... See more

Quality

Customers consistently note positive experiences with quality, praising the on-trend designs, durable... See more

Customer service

Reviewers highlight mixed experiences regarding customer service, with many people praising the prompt and... See more

Return policy

Reviewers express mixed feelings regarding the return policy, as opinions on the process are sharply divided.... See more

Order

Customers had ambiguous experiences with order, as some reviewers praised smooth ordering processes and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great small brand. They offer a collection of fashion forward pieces in manageable capsule collections. Genorous fit I often size down. Not cheap but quality pieces in good fabrics. Helps me keep up w... See more

Rated 4 out of 5 stars

I absolutely love WAT The Brand! Everything I’ve bought from them has been great. I have a twin sister and we love matching outfits, and WAT is perfect for that — stylish, comfortable pieces we both... See more

Rated 4 out of 5 stars

I have ordered quite a few items from WAT and really liked them all. Fast delivery and easy returns process too. Good and stylish basics. 4 start and not 5 as sometime I think the price of items is a... See more

Rated 4 out of 5 stars

Some of my favorite pieces in my wardrobe are from Wat for both quality and classic style. I had an issues with a product recently and the team emailed me back straight away with a replacement product... See more


Company details

  1. Clothing Store

Written by the company

Businesswomen, Stylists, Mothers, Friends; we are each other’s supporters, advocates and admirers. WE ARE THE BRAND. Based in London, WAT THE BRAND takes design cues from co-founders Sarah Ellis and Philippa Ross who have a collective twenty years of experience working in fashion, styling and brand building. Together with Nicky Green, an expert in retail with experience in fashion spanning 15 years, the 3 women came together and in 2021 founded, WAT THE BRAND – a natural extension of Sarah and Philippa’s fashion and lifestyle platform, We Are Twinset. Inspired by friendship and the confidence Sarah and Philippa both found through clothes, the label champions women at ease with their personal style. The ambition? To make women feel happy, fearless, empowered and unapologetic whenever they wear WAT THE BRAND. Bringing together Sarah and Philippa’s understanding of colour, shape and styling and Nicky’s ability to deliver, WAT THE BRAND promotes effortless, classic pieces. Each capsule collection is concise and designed to exist beyond trends. This philosophy of essential, luxe and ease informs the kids collection too.


Contact info

4.0

Great

TrustScore 4 out of 5

67 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 87% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(67)

52 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Love this brand for elevated staples

Love this brand for elevated staples, always do a good sale which is what I wait for!! Have bought 3 coats over the last few years and they are great quality classics! Also great customer service and easy to exchange if sizing isn't right 👍🏻

December 13, 2025
Unprompted review
Rated 4 out of 5 stars

I have ordered quite a few items from…

I have ordered quite a few items from WAT and really liked them all. Fast delivery and easy returns process too. Good and stylish basics. 4 start and not 5 as sometime I think the price of items is a little high meaning I can’t afford to buy more. Appreciate the girls running the business are from London so prices probably more reflect that market. They do tend to do great sales though.

December 13, 2025
Unprompted review
Rated 5 out of 5 stars

I have loved shopping at WAT

I have loved shopping at WAT! Their site is easy to navigate and shipping is fast- even to the U.S. where I live! The pieces I have purchased are cut perfectly and are unique- I always get compliments when wearing WAT!

May 13, 2025
Unprompted review
Rated 5 out of 5 stars

A review from a very loyal customer

I have been a loyal customer since the brand launched and absolutely love every piece I have, from loungewear to multiple pairs of trousers and knits. It makes dressing for work effortless and I always get comments about how great the pieces are. Can’t wait for whatever comes next, count me in!

December 13, 2025
Unprompted review
Rated 5 out of 5 stars

I’ve bought a couple of wat items and I…

I’ve bought a couple of wat items and I must say the quality is second to none. Even after so many washes my clothes still look and feel the same. The best part about the brand is you get to see them on Sarah and Philippa, you can see the clothes more up close and also helps with sizing. Will definitely be buying more pieces in the future.

January 13, 2025
Unprompted review
Rated 5 out of 5 stars

Cool style and excellent quality

I’ve ordered 6 pieces of clothing from WAT this year and kept 4 of them. I’ve been really pleased with them. The design, fabric and finish are high quality and I’ve had lots of compliments particularly on the cool brown linen top and trouser coord and cosy brown sweater. As some items were loose/oversized and I’m 156cm tall I found I had to size down from a S to an XS so they wouldn’t swamp me and WAT exchanged the items free of charge. I also returned a dress and a sweatshirt for a refund and had to pay postage but I’ve found this is common practice for smaller companies, and a few large high street companies are doing this too, so I’m ok with this.

November 10, 2025
Unprompted review
Rated 5 out of 5 stars

Finally found the perfect pair of jeans…

Finally found the perfect pair of jeans for me after hunting for years. I bought the Alfie jeans in black and they go with every type of outfit & shoe. Can be dressed up or down. I wore them to a work outfit with black heeled boots and then soft play with trainers. Hoping my husband’s bought me the blue for Christmas!

December 12, 2025
Unprompted review
Rated 5 out of 5 stars

I love the beautifully thought out collections

I love the beautifully thought out practical every day pieces that can be styled with a touch of glamour in so many ways. I love the regular edits that constantly inspire me to wear the pieces with different accessories in different ways. The sculpted top combo with wide leg trousers is the most flattering outfit I've ever worn. I wear different colour combinations to work with different belts and each time it looks like a new outfit. Everything is beautifully cut and hangs so well. I'm only 5'3 and I'm curvy, but the shape is so flattering. I love that the collections are simple but so well put together. The quality is fantastic. I'm not great at styling myself but I get so many tips from the Instagram account. This really is my favourite brand and I look forward to the 2026 collection.

December 12, 2025
Unprompted review
Rated 4 out of 5 stars

I’ve bought a few pieces from WAT and…

I’ve bought a few pieces from WAT and have been very happy. Lovely knit wear and I purchased the short puffer jacket which I love. It is so warm and looks great for a casual look with leggings. I wish I sized down on a few tops I’ve bought as they have been very generous with sizing. Size 8 is more like a 10.

December 13, 2024
Unprompted review
Rated 5 out of 5 stars

The clothes are amazing!

The clothes are amazing. Very stylish and chic! Sizing wise they could do a smaller size option, for those that are a size 6. Even their smallest size is sometimes a little big for me. Would love if they did petite sizing for shorter girls. Customer service is brilliant… whenever I’ve had an issue, it’s always been resolved straightaway. Would be nice if they offered free returns but they are a small business. Would say they are slightly overpriced with some of their items eg a wool coat costing £200. That’s only a little les then other established brands. Overall I love WAT the brand and will buying again!

December 13, 2025
Unprompted review
Rated 5 out of 5 stars

Small brand with lovely ideas

Lovely to see 2 young women build a successful business through Social media. I always find their customer service helpful and quick to respond. They select the newest trends for the season and save me the work. I also love that they are great supporters of Smartworks women’s charity where I volunteer.

December 13, 2025
Unprompted review
Rated 5 out of 5 stars

The BEST base layers & the BEST…

The BEST base layers & the BEST trousers - the cut the fit - if you were still wondering... go for it, you wont be disappointed - they will be your new go to brand! Super chic, great materials - all so well thought through and they will work so easily with everything in your wardrobe. LOVE the brand!

December 13, 2025
Unprompted review
Rated 4 out of 5 stars

One of my fav brands!

Some of my favorite pieces in my wardrobe are from Wat for both quality and classic style. I had an issues with a product recently and the team emailed me back straight away with a replacement product - exceptional and personal customer service. Needless to say this has made me an even more loyal customer!

December 13, 2025
Unprompted review
Rated 5 out of 5 stars

Love my WAT brown wool overcoat

Love my WAT brown wool overcoat. It’s exactly what I was looking for and I’ve already had compliments on it. Also, I found customer service really helpful- they responded quickly to my emails and were able to advise on my sizing query. Thank you WAT for a good customer experience, I’ll definitely be returning!

December 1, 2025
Unprompted review
Rated 5 out of 5 stars

One of my favourite brands.

I adore this brand. Every piece I have purchased is now a staple in my wardrobe & will be for many years. I especially love my black twill tailored wide leg trousers, I wear them all the time and always receive compliments. You can tell by the quality of the material they are well made & I am more than happy spending a little more on good quality clothing that will last. Great customer service, the very few items I have had to return over the years there has never been an issue. My only regret with this brand is not purchasing their green bomber jacket in the summer when I had the chance.

December 13, 2025
Unprompted review
Rated 4 out of 5 stars

Love the style — would love more cotton & petite options

I absolutely love WAT The Brand! Everything I’ve bought from them has been great. I have a twin sister and we love matching outfits, and WAT is perfect for that — stylish, comfortable pieces we both really enjoy wearing.
If I had some constructive feedback, it would be to use more cotton and less polyester in future collections, and to add more options for petite sizes. That would make the brand even better. Overall, I’m a very happy customer and will definitely keep shopping with them

December 12, 2025
Unprompted review
Rated 4 out of 5 stars

STATEMENT CROC LEATHER BELT - CHOCOLATE

I love WAT for classic wearable items. I bought the white shirt which has a great fabric and flattering shape and the long sleeve brown t-shirt which I super soft and flattering and I wear on repeat.

My fave item most recently bought is the CROC LEATHER BELT in chocolate. It goes with everything from jeans to a skirt. I've recommended it to my friends. It's definitely the one I grab first.

November 28, 2025
Unprompted review
Rated 5 out of 5 stars

Timeless, good quality, stylish

Timeless, good quality pieces that I have been buying and wearing throughout the seasons from their launch. The items are always well described, including the sizing.

December 13, 2025
Unprompted review
Rated 5 out of 5 stars

Great Quality Wardrobe Staples

I’ve ordered multiple times and really happy with the items I’ve kept.
Great quality.
I would like to see free return's. However I appreciate as a small business why they currently charge for returns.
Also love the company social media and how they style the items making them wardrobe staple pieces and how to wear things multiple ways. Not just about fast fashion.

October 30, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look