watthebrand.com Reviews 

I’ve ordered multiple times and really happy with the items I’ve kept.
Great quality.
I would like to see free return's. However I appreciate as a small business why they currently charge for returns.
Also love the company social media and how they style the items making them wardrobe staple pieces and how to wear things multiple ways. Not just about fast fashion.

I’ve followed this brand silently for about a year, admiring the clothes from afar. After recently losing some weight, I finally felt ready to reinvent my style and placed my first order a couple of months ago and I haven’t looked back since.

I’ve since made two further orders and already have my eye on my next pieces. For reference, I’m 5’7” and a size 12, and everything I’ve ordered has been true to size. The quality across all six items has been beautiful - the tops and trousers feel like butter, the jeans are so comfortable, and the coats are just fabulous.

Delivery has been fast every time, with great packaging and items arriving well protected.

I’ve had so many lovely compliments, and for the first time in several years I genuinely feel confident when I go out. A lot of that is thanks to this brand and the styling inspiration they share on Instagram.

Forever grateful for helping me build my confidence and my new capsule wardrobe. Please keep the designs coming!

I’ve followed and ordered from WAT the Brand for years, and it’s one of the few clothing brands I truly trust. Every piece is consistently high quality, comfortable, and effortlessly stylish. WAT never feels trend-driven—it feels authentic, timeless, and thoughtfully made. After years of wearing it, I can honestly say it’s a brand I love, support, and always come back to

I love this brand, the quality of the t shirts are the best. I love their staples and although not cheap I feel are worth the premium price.
Never had an issue with customer service.

Absolutely love Wat The Brand. The quality feels genuinely premium, and everything I’ve bought is incredibly comfortable while still being on-trend. These aren’t fast-fashion pieces — they’re well-made, timeless items that I stay in my wardrobe long term. Definitely a brand I trust and keep coming back to.

Love my WAT purchases! Such good quality- the longline puffer coat has lasted me years. The workwear and gym wear are staples in my wardrobe. Postage and returns are more expensive but I’ve never had an issue and this is a small start-up company not a huge multi-national brand.

I love all of my WAT items! My cropped t shirts are an every day staple and my quarter zip is so cosy and stylish. Stop me buying 😂😂

I have bought many things from WAT the brand over the years and every one has stood the test of time in my wardrobe. The quality is brilliant and you can tell so much thought has gone into designing the fit of the pieces.

I love this brand. I've ordered several pieces which have all arrived promptly and been of perfect quality. The fit is great and the sizing is either true to size or generous. I can't get enough of the ribbed leggings and jeans in particular. They've washed beautifully.

Recently bought the gorgeous reversible bomber. I get so many compliments on it and I love it so much! It’s been my fav piece this season! Thank you so much x

I have used wat the brand on numerous occasions and always receive items extremely promptly. The quality of the items are brilliant and are at a good price point.

The customer support team are terrible… not to mention the charge for returns. I wouldn’t buy from this brand again sadly.

I absolutely love this brand. I have been a customer since they launched and have purchased many pieces. Size is as advertised, fits well, and always good quality. I did have an issue with the white shirt I purchased in the summer, however they immediately replaced it with a brand new one free of charge, customer service was on point for me. Postage is expensive but most small / independent businesses are, I come to expect it. I've always received my items within a few days so I'm fine with it.

Hi! I wanted to share my amazing experience with my first order. The pieces I ordered are truly a magical fit and material! I cannot say enough wonderful things about these styles and shipping speed. Thank you for being the perfect online retailer for those of us dealing with US tariffs we didn’t ask for. 🤍🤍🤍

First time ordering with this brand after seeing it on an IG post.
I estimated at sizing and the gym leggings are spot on, really comfy, great material, lush colour and don’t roll down with a squat - winner.
However, the sweater I ordered in a M was hugely oversized so I needed to return it and here in lies my issue. I paid £4.95 postage, which wasn’t exactly express but it is what it is but then you get stung with £4 returns fee deducted from your refund so in total I paid £8.95 fees for one pair of £22 gym leggings.
I do feel that online clothing stores should offer free returns if things aren’t quite right as I now won’t order from this brand again, despite loving the gym leggings as the shipping and returns fees are so high.

Really disappointing experience with WAT the brand after following the girls for years. Made an order - waited over 3 weeks for arrival only to be told it was lost in the post and they’d send out a replacement. When it arrived the quality was flimsy and cheap so I returned. Have emailed customer service twice to chase up a refund (this is over 2.5 weeks ago) both times been told it will ‘be with me in a few daya’. Still waiting… I think some work still to be done to compete with other start up logistics.

Amazing customer service and guidance.
The Alfie Jean is the Jean I have looked for years and I absolutely adore them! Will never own another pair after these!

Took delivery of new Bomber Jacket in safe green and “ Wow” it’s gorgeous ! The details really elevate the jacket and make it look designer . Love love love
PS Arrived super quickly too x

Check your item thoroughly! I purchased the short puffer coat, it has white staining on the sleeves and on the hood. Not the quality you would expect from this company nor at this price point. I was unable to return as the short returns period had lapsed.

If you purchase from here then check your items straight away as I’m now stuck with a jacket that I wouldn’t wear out due to the marks.

I won’t be purchasing from here again.

Really short returns window compared to the 28/30 days offered by other companies. Shortly after my delivery I suffered a colitis/sacroilitis attack and was unable to leave the house. Tried to start return about 3 weeks after delivery (including Easter bank holidays) but told it was too late. Can’t even exchange. Will sell on Vinted. Will go back to using brands that offer the usual returns policy.