I recently had a lovely experience in store with Mitchell Coleman. He is friendly, easy to talk and very professional. I only went there for a catch-up but somehow ended up buying something I absolute... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Based on reviews, created with AI
Trusted in Eastbourne since 1886, Brufords is an independent, family-run jewellers specialising in luxury, Swiss and branded watches, diamond and fine jewellery, engagement and weddings rings, alongside pre-owned watches and jewellery. Our comprehensive aftersales services including jewellery repairs and watch servicing also restore your much loved pieces to their former glory. Our store, situated in The Beacon, Eastbourne is home to an expert team of watch and jewellery experts with a combined experience of over 100 years, and our website brufords.com offers fast UK delivery. As an Official Retailer of brands including ROLEX, TUDOR, Breitling, TAG Heuer, Longines, Tissot, Seiko, Gucci and Garmin, we are proud of the longstanding partnerships we hold with these world-renowned organisations.
Unit 92 The Beacon, BN21 3NW, Eastbourne, United Kingdom
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I recently had a lovely experience in store with Mitchell Coleman. He is friendly, easy to talk and very professional. I only went there for a catch-up but somehow ended up buying something I absolutely loved and couldn’t resist. Aldo the store manager was also incredibly kind and helpful. I accidentally dropped my diamond ring but he found it for me which was such a huge relief. I’m really grateful for the service from the whole team and will definitely be visiting again..

Reply from Brufords Jewellers
Very professional and friendly service. Thank you!.

Reply from Brufords Jewellers
Fantastic service. Staff are all so knowledgeable, not pushy and make me feel valued

Reply from Brufords Jewellers
Great customer service and courtesy

Reply from Brufords Jewellers
Very friendly staff. Open and ready to help you. No waiting, non judgmental. I was not there to spend thousands, just a few pounds for a new watch strap. but I was treated with dignity and respect. The person who looked after me was a wonderful person who was so kind. All of the staff treated you the same, no matter if you were spending £20 or £20,000.

Reply from Brufords Jewellers
Really friendly efficient and professional service in a beautiful shop with lots of great choice, staff are extremely knowledgeable, a proper family business you can trust.

Reply from Brufords Jewellers
As always, my wife and I received a warm and friendly welcome from all members of the Brufords team. Collecting my watch was a special occasion to celebrate my retirement and we felt that this was recognised as such by the profressionalism of all concerned.
Thank you for making it a memorable experience which I will look back on for years to come. As a family business, Brufords offer a very special experience which goes beyond the purchase of quality merchandice.

Reply from Brufords Jewellers

Reply from Brufords Jewellers
Friendly, helpful & professional staff, not too pushy. They allowed us time to look around before asking if we required any assistance.

Reply from Brufords Jewellers
I always feel welcomed into the shop. Great customer service from very knowledgeable and experienced staff. A super experience again.

Reply from Brufords Jewellers
The staff are extremely friendly and helpful. The lady who helped me to buy my earrings(can't remember her name) today went above and beyond to help me..

Reply from Brufords Jewellers
We have always found their customer service to be excellent. My latest purchase of a pre owned watch was dealt with in the same professional manner as always.

Reply from Brufords Jewellers
Welcoming staff, very personable and great service, were interested in us as customers.

Reply from Brufords Jewellers
Staff are great. Very friendly. Great selection of watches. Have made 3 purchases from Brufords, plus popped in from time to time to browse and try on some watches. Always good. Just bought a limited edition Seiko. Very easy transaction. Recommended.

Reply from Brufords Jewellers
Your staff were friendly and helpful in servicing my non working Rolex and returning it back to me in brand new condition..

Reply from Brufords Jewellers
Purchasing a watch from Brufords was an enjoyable and hassle-free experience. All staff were courteous and professional and had extensive knowledge of the Rolex range and the particular watch of choice. I highly recommend this company.

Reply from Brufords Jewellers
Harry and Mitchell were both great and I'm very thankful for their assistance. I hope to deal with you all again in the near future. Best wishes.

Reply from Brufords Jewellers
The Workshop was asked to disassemble and crate a long case clock for transport from UK to Europe.
The three crates were made to measure for the case, hood and movement including weights.
All arrived without damage along with a very useful instruction video on how to reassemble the clock.
All proceeded on time and no drama. Contact was seamless.

Reply from Brufords Jewellers
The assistant was polite, courteous, helpful and professional. She made the whole purchase a smooth experience

Reply from Brufords Jewellers
Very good professional service. Repair to gold chain was quicker than anticipated and less expensive than estimate. Looks like new.

Reply from Brufords Jewellers
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.