Brufords Jewellers Reviews 899

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, friendliness, and extensive knowledge, making every interaction pleasant and helpful. The service is frequently highlighted as exceptional, with many people appreciating the efficiency, honesty, and personalized approach, whether for purchases, repairs, or valuations. Consumers are also delighted with the quality of the products and the overall retail experience, noting the welcoming atmosphere and attention to detail. However, some customers also noted isolated instances of rudeness or disinterest from staff members, particularly when seeking valuations without immediate purchase intent.

What people talk about most

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the staff for being... See more

Service

Consumers consistently report positive experiences with the service. Many reviewers highlight the... See more

Product

Users describe positive interactions with product. Customers are delighted with the quality of items, such as... See more

Customer service

Reviewers consistently express high satisfaction with customer service. Customers frequently highlight the... See more

Retail

Customers consistently report positive experiences with retail. Many reviewers praise the beautiful,... See more

Based on these reviews

Rated 5 out of 5 stars

I recently had a lovely experience in store with Mitchell Coleman. He is friendly, easy to talk and very professional. I only went there for a catch-up but somehow ended up buying something I absolute... See more

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Rated 5 out of 5 stars

If I could rate an 6 I would. Born in 1970 I remember service like you get in Brufords fondly. Floor walker, smartly presented staff (with smiles all round and friendly attitudes), clean and pleasant... See more

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Rated 5 out of 5 stars

The Workshop was asked to disassemble and crate a long case clock for transport from UK to Europe. The three crates were made to measure for the case, hood and movement including weights. All... See more

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Rated 5 out of 5 stars

I made a mistake on my order and left a message on their messaging system and a very kind gentleman (no name sorry!) gave me a call within the hour and resolved it all in minutes, even did more than a... See more

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Rated 5 out of 5 stars

Great service earlier today, very friendly welcome and quick and easy watch battery replacement. I thought the watch may have needed a service too but it was just the new battery that was required aft... See more

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Rated 5 out of 5 stars

Firstly, Joe was super friendly and very helpful to put me at ease after my treacherous journey. I travelled from Rye on long hour journey of the torrential downpour rain and because it was sunny wher... See more

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Rated 5 out of 5 stars

We went in to look at pre owned Rolex watches. The staff were highly professional, courteous, very helpful and friendly throughout our time spent in the shop. I cannot praise these staff highly enough... See more

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Rated 5 out of 5 stars

I’m delighted with the service and my purchase. The communication was great, and I was pleasantly surprised to find the product to be in excellent condition, even though it was an ex-display item. It... See more

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Rated 5 out of 5 stars

Harry was an absolute joy to help me with the purchase of my beautiful Rolex watch. He made the purchasing exciting and enjoyable and I will be back when I’ve decided what Rolex to buy next. Thank yo... See more

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Rated 5 out of 5 stars

Attentive and knowledgeable service from start to finish. Watch battery was replaced and subsequently pressure tested and returned super clean. Watch was returned in a lovely travel pouch which will p... See more

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Rated 5 out of 5 stars

I took my late mother’s Rolex to be serviced. All the staff were excellent ; professional, efficient, knowledgeable and friendly. The watch was serviced and some links removed so that it would fit me.... See more

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Rated 5 out of 5 stars

We came in at the end of the day for a new watch battery to be inserted. The man at the door asked if they were still able to do this. Nothing was too trouble, we also asked a couple of questions on t... See more

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Rated 5 out of 5 stars

Maxine made purchasing my watch a delightful experience. She showed me the different finishes I could choose from and once chosen, spent ages removing/adding strap links to ensure it fitted perfectly... See more

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Rated 5 out of 5 stars

Again a truly professional service . To feel valued as a customer these days is a rare thing . Customer service just another level . Would recommend in an heartbeat . Hats of to Jo and Simon Gre... See more

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Rated 5 out of 5 stars

Simon was exceptional. Buying something that is highly sought after is not straightforward but Simon was generous with his time & knowledge (pre appointment) & in person (24th May 2025). Wi... See more

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Rated 5 out of 5 stars

I always trust Brufords to do repairs and new watch batteries. Recently I took in an old watch belonging to a 99year old friend. On receiving it back Brufords had gone above and beyond by cleaning a... See more

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Rated 5 out of 5 stars

Absolutely lovely staff. Amazing selection of jewellery. Jasmine is a gem. The gentleman who welcomes you is pure gold. I love this business. Customer service at its most excellence. Thank you.

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Rated 5 out of 5 stars

Simon was very informative when I picked up my watch from being serviced and It was nice to chat with him today. Both Simon and his wife Jo are always very friendly and helpful whenever i've been into... See more

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Rated 5 out of 5 stars

Great experience overall. Family run independent jewellers, was greeted immediately and questioned regarding what I was shopping for. Maxine helped me select the pendant which I required in a time... See more

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Rated 5 out of 5 stars

I recently visited W. Bruford for assistance with my Rolex watch, and I couldn't be happier with the experience. From the moment I walked in, I was made to feel welcome and valued as a customer. I dea... See more

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Rated 1 out of 5 stars

Asked about the possibility of a valuation. Told not interested in purchasing anything currently to which I replied that I merely required valuation. Told to go elsewhere. Rude, disinterested sta... See more

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Rated 4 out of 5 stars

You can share that collectively, you are always reliable in advising on matters we raise with you from time to time. Thank you, and keep doing so for your other customers.

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Rated 5 out of 5 stars

Ex-display item purchased at a great price, wanted further details and images, provided at speed next working day. Goods received next day in perfect condition. Fantastic throughout, highly recommende... See more

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Rated 5 out of 5 stars

Jo was a pleasure to deal with and helped me secure a birthday gift without problems. The dealership is friendly and welcoming and I would thoroughly recommend using them. I shall hope to use Brufo... See more

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Rated 5 out of 5 stars

Upon entering was greeted and asked how they could help. Shown to cabinets of interest and directed to seating area. Frazer then put me at ease, was polite, whose professional approach made the proces... See more

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Rated 5 out of 5 stars

The staff at Brufords are alway pleased to see you. The are very professional and very knowledgeable. You are never put under pressure and nothing is too much trouble for them. Its our go the jewe... See more

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Rated 5 out of 5 stars

My Omega watch was overhauled and repaired and returned to me in a timely manner. Although I was advised that some parts were no longer available, I was extremely pleased with the look of my watch and... See more

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Rated 5 out of 5 stars

I went in to browse the pre owned watches. The staff are all wonderful, professional and polite. I saw Simon who is friendly and wonderful to deal with. I would highly recommend Brufords and would cer... See more

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Rated 5 out of 5 stars

Very nice Rolex team, in particular Simon Power who helped me get my Submariner. Very welcoming and personable. I could have stayed discussing timepieces for hours!

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Rated 5 out of 5 stars

We were greeted with a smile when entering shop. Lady who was helping us was wonderful & so helpful & went that extra mile for us. Lovely friendly atmosphere in shop. Would definitely shop there again... See more

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Rated 5 out of 5 stars

Hazelle was great, and really customer focused. However, I must also call out Colin who always greets us with a smile and remembers us from our many visits. Always a great visit!.

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Rated 5 out of 5 stars

Hazel had great communication skills when explaining the watch to my son. Ensured the fit was good and made the purchase special as it was for his sixteenth birthday present..

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Rated 5 out of 5 stars

We felt really comfortable and at ease with both Ashley and Sabrina whilst purchasing our piece of jewellery. We also felt that we received a very professional and personal service We look forward t... See more

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Rated 5 out of 5 stars

Excellent team of Simon and Jo at Brufords Rolex. Always a pleasant transaction and have been a customer for 20 years, which tells you all you need to know about the Brufords Rolex experience..

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Rated 5 out of 5 stars

Really helpful and knowledgable staff who provided excellent customer service whilst choosing some pieces of jewellery. Frequently use Brufords for watches and jewellery.

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Rated 5 out of 5 stars

As always, my wife and I received a warm and friendly welcome from all members of the Brufords team. Collecting my watch was a special occasion to celebrate my retirement and we felt that this was r... See more

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Rated 5 out of 5 stars

Friendly, helpful & professional staff, not too pushy. They allowed us time to look around before asking if we required any assistance.

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Rated 5 out of 5 stars

We were pleasantly served by Harry Pugh. He answered professionally to all our enquiries and was very prompt in meeting our requirements, no delays. Amazing personality and efficient..

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Rated 5 out of 5 stars

Simon is so great to deal with! He is so informative and happy to share information or answer any questions you have, 10/10 experience every time, can’t wait for the next time!

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Rated 5 out of 5 stars

I found plenty of beautiful jewellery pieces when I was shopping for an anniversary gift The staff were helpful letting me try pieces and sorting out my ring sizing

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Rated 5 out of 5 stars

Simon Jo and the Rolex team along with David on the door are always polite helpful and very knowledgeable along with always being welcoming and friendly. 10 out of 10.

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Rated 5 out of 5 stars

This is a great company, everybody is very professional and friendly and willing to help. I had a Watch serviced and it was all dealt with very efficiently. I have also had a couple of watches over th... See more

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Rated 5 out of 5 stars

I recently purchased jewellery from Brufords and was thoroughly impressed with the entire experience. The pricing of the items was very reasonable, offering great value for money. The packaging wa... See more

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Rated 5 out of 5 stars

Staff are great. Very friendly. Great selection of watches. Have made 3 purchases from Brufords, plus popped in from time to time to browse and try on some watches. Always good. Just bought a limited... See more

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Rated 5 out of 5 stars

Always a pleasure shopping at Brufords. Very helpful, knowledgeable and friendly people to deal with. Thank you Wendy for your valued opinion helping us make the right choice.

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Rated 5 out of 5 stars

I’ve just had my 2011 Omega Seamaster Quartz returned to me from having had a maintenance service carried out. A pleasurable experience from the beginning when I dropped the watch off to receiving it... See more

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Rated 5 out of 5 stars

We have always found their customer service to be excellent. My latest purchase of a pre owned watch was dealt with in the same professional manner as always.

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Rated 5 out of 5 stars

Kind, considerate and helpful. From beginning to collection I could not fault the team. I would recommend Bruford's to anyone needing their Rolex repaired or buying new.

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Rated 5 out of 5 stars

I had been let down by 2 other jewellers but Brufords Delivered on everything they said they would and kept me updated throughout.

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Rated 5 out of 5 stars

Always helpful and know that any work done on my watch is guaranteed. Appreciated the cup of tea whilst waiting, much appreciated on a cold morning..

Company replied


Company details

  1. Jeweler
  2. Jewelry Repair Service
  3. Jewelry Store
  4. Watch Repair Service
  5. Watch Store

Written by the company

Trusted in Eastbourne since 1886, Brufords is an independent, family-run jewellers specialising in luxury, Swiss and branded watches, diamond and fine jewellery, engagement and weddings rings, alongside pre-owned watches and jewellery. Our comprehensive aftersales services including jewellery repairs and watch servicing also restore your much loved pieces to their former glory. Our store, situated in The Beacon, Eastbourne is home to an expert team of watch and jewellery experts with a combined experience of over 100 years, and our website brufords.com offers fast UK delivery. As an Official Retailer of brands including ROLEX, TUDOR, Breitling, TAG Heuer, Longines, Tissot, Seiko, Gucci and Garmin, we are proud of the longstanding partnerships we hold with these world-renowned organisations.


Contact info

4.9

Excellent

TrustScore 5 out of 5

899 reviews

5-star
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3-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Great Help

I recently had a lovely experience in store with Mitchell Coleman. He is friendly, easy to talk and very professional. I only went there for a catch-up but somehow ended up buying something I absolutely loved and couldn’t resist. Aldo the store manager was also incredibly kind and helpful. I accidentally dropped my diamond ring but he found it for me which was such a huge relief. I’m really grateful for the service from the whole team and will definitely be visiting again..

January 25, 2026
Unprompted review
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Reply from Brufords Jewellers

Dear Veronica,

Thank you for leaving us this 5-star review following your recent experience with us at Brufords.

I am thrilled to hear that Mitchell and Aldo provided the high levels of customer service that we aim for, and we look forward to welcoming you back again soon.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Very professional and friendly service

Very professional and friendly service. Thank you!.

February 8, 2026
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us a 5-star review following your visit.

At Brufords, we aim to provide high levels of customer service, and I am thrilled to hear that we achieved this during your time with us.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Fantastic service

Fantastic service. Staff are all so knowledgeable, not pushy and make me feel valued

February 6, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Kim,

Thank you for leaving us a 5-star review following your recent visit.

I am delighted to hear that your found our staff provided a fantastic service, and we look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Great customer service and courtesy

Great customer service and courtesy

February 5, 2026
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us this 5-star review Iann.

I am glad to head that we provided great customer service during your recent visit, and we look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Very friendly staff

Very friendly staff. Open and ready to help you. No waiting, non judgmental. I was not there to spend thousands, just a few pounds for a new watch strap. but I was treated with dignity and respect. The person who looked after me was a wonderful person who was so kind. All of the staff treated you the same, no matter if you were spending £20 or £20,000.

February 2, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Sarah,

Thank you for taking the time to leave us this lovely 5-star review following your recent visit to Brufords for a new watch strap.

I am delighted to hear that you found our team to be very friendly, and ready to assist you.

We look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

friendly efficient and professional

Really friendly efficient and professional service in a beautiful shop with lots of great choice, staff are extremely knowledgeable, a proper family business you can trust.

January 31, 2026
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us a 5-star review.

At Brufords, we aim to provide high levels of service to all our customers, so I am delighted to hear that we achieved this during your recent visit.

We look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Simply first class.

As always, my wife and I received a warm and friendly welcome from all members of the Brufords team. Collecting my watch was a special occasion to celebrate my retirement and we felt that this was recognised as such by the profressionalism of all concerned.

Thank you for making it a memorable experience which I will look back on for years to come. As a family business, Brufords offer a very special experience which goes beyond the purchase of quality merchandice.

January 25, 2026
Unprompted review
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Reply from Brufords Jewellers

Thank you for taking the time to leave us this wonderful 5-star review following your recent watch purchase.

We were delighted to help you celebrate this special occasion, and I wish you many congratulations on your retirement.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Outstanding jewellers

Customer service is fantastic here..

January 21, 2026
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us a 5-star review following your recent visit to Brufords.

We aim to provide high levels of customer service to all our customers, and I am pleased to hear that we achieved this during your time with us.

Best wishes,

Caitlin

Rated 5 out of 5 stars

Friendly

Friendly, helpful & professional staff, not too pushy. They allowed us time to look around before asking if we required any assistance.

January 20, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Si,

Thank you for leaving us a 5-star review following your recent visit to Brufords.

I am delighted to hear that you found our team to be friendly, helpful, and professional, and we look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

I always feel welcomed into the shop

I always feel welcomed into the shop. Great customer service from very knowledgeable and experienced staff. A super experience again.

January 16, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Allister,

Thank you for leaving us a 5-star review following your recent visit to Brufords.

I am thrilled to hear that you experienced great customer service from our team, and we look forward to seeing you again soon.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Great experience and super friendly

The staff are extremely friendly and helpful. The lady who helped me to buy my earrings(can't remember her name) today went above and beyond to help me..

January 16, 2026
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us a 5-star review following your recent visit to Brufords.

I am pleased to hear that the team were friendly and helpful, and that they went above and beyond to help you find the perfect pair of earrings.

We look forward to welcoming you in-store again soon.

Best wishes,

Caitlin

Rated 5 out of 5 stars

Excellent customer service

We have always found their customer service to be excellent. My latest purchase of a pre owned watch was dealt with in the same professional manner as always.

January 14, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Yvonne,

Thank you for taking the time to leave us this 5-star review following your recent pre-owned watch purchase.

At Brufords, we aim to provide high levels of customer service, so I am pleased to hear that we achieved this during your visit.

If we can help with anything in the future, please do not hesitate to get in touch.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Welcoming staff

Welcoming staff, very personable and great service, were interested in us as customers.

January 10, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Liz,

Thank you for leaving us this 5-star review following your recent visit to Brufords.

I am thrilled to hear that you found our team to be personable, and that they provided a great service during your time with us.

We look forward to seeing you again in the future.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Brufords is a great shop.

Staff are great. Very friendly. Great selection of watches. Have made 3 purchases from Brufords, plus popped in from time to time to browse and try on some watches. Always good. Just bought a limited edition Seiko. Very easy transaction. Recommended.

January 10, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Steve,

Thank you for this 5-star review following your recent limited edition Seiko watch purchase.

I am delighted to hear that you found our team to be friendly, and we look forward to seeing you again in the future.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Your staff were friendly and helpful in…

Your staff were friendly and helpful in servicing my non working Rolex and returning it back to me in brand new condition..

January 8, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Clive,

Thank you for this 5-star review following your recent experience in which we serviced your Rolex watch.

We were delighted to assist you, and if we can help with anything in the future, please do not hesitate to contact us.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Enjoyable sales experience

Purchasing a watch from Brufords was an enjoyable and hassle-free experience. All staff were courteous and professional and had extensive knowledge of the Rolex range and the particular watch of choice. I highly recommend this company.

January 8, 2026
Unprompted review
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Reply from Brufords Jewellers

Hi Kath,

Thank you for leaving us a 5-star review following your recent visit to our Rolex team.

I am delighted to hear that you found the experience to be enjoyable and hassle-free, and we look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Harry and Mitchell were both great and…

Harry and Mitchell were both great and I'm very thankful for their assistance. I hope to deal with you all again in the near future. Best wishes.

January 4, 2026
Unprompted review
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Reply from Brufords Jewellers

Dear Mr Waters,

Thank you for leaving us this 5-star review following your recent experience with Harry and Mitchell.

I will be sure to pass on your comments to them directly, as I know they will be delighted to hear your feedback, and if we can help with anything in the future, please do not hesitate to get in touch.

Kind regards,

Caitlin

Rated 5 out of 5 stars

The Workshop was asked to disassemble…

The Workshop was asked to disassemble and crate a long case clock for transport from UK to Europe.

The three crates were made to measure for the case, hood and movement including weights.

All arrived without damage along with a very useful instruction video on how to reassemble the clock.

All proceeded on time and no drama. Contact was seamless.

December 31, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for taking the time to leave us a 5-star review following your recent experience with Brufords, in which we arranged for the shipping of your clock.

I am glad to hear that it arrived safely with you, and that you found that instruction video to be useful.

If we can help with anything in the future, please do not hesitate to get in touch.

Kind regards,

Caitlin

Rated 5 out of 5 stars

The assistant was polite

The assistant was polite, courteous, helpful and professional. She made the whole purchase a smooth experience

December 28, 2025
Unprompted review
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Reply from Brufords Jewellers

Hi Jon,

Thank you for leaving us a 5-star review following your recent visit to Brufords.

We are delighted to hear that you found our assistant to be polite, helpful, and professional, and we look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Very good professional service

Very good professional service. Repair to gold chain was quicker than anticipated and less expensive than estimate. Looks like new.

December 13, 2025
Unprompted review
Brufords Jewellers logo

Reply from Brufords Jewellers

Dear Ian,

Thank you for leaving us this 5-star review following your recent chain repair.

We were delighted to assist you, and look forward to seeing you again.

Kind regards,

Caitlin

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