Williams Handbaked Reviews 

754
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 79 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the baked goods, noting that the biscuits, shortbreads, and cakes are consistently delicious, fresh, and carefully prepared. Consumers often express deep satisfaction with the ordering process, finding the website straightforward and the transaction completely uncomplicated. People also mention the swift and reliable delivery service, alongside wonderful presentation and packaging that makes these treats ideal for sharing and sending as special gifts. However, some customers also noted occasional issues, mentioning delayed parcel deliveries, dry baked goods, or exterior shipping boxes lacking inner gift wrapping.

What people talk about most

Product

Users describe positive interactions with product, noting that the items are of superb quality and... See more

Quality

Consumers find quality to be consistently excellent, praising the delicious taste and handmade luxury of the... See more

Order

Clients share positive opinions on order, highlighting consistently excellent experiences and delicious... See more

Delivery service

Reviewers express high satisfaction regarding the delivery service, frequently praising the fast shipping... See more

Service

People report positive experiences with service, highlighting excellent delivery and communication. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more

Company replied

Rated 5 out of 5 stars

I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more

Rated 5 out of 5 stars

One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more

Rated 5 out of 5 stars

Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more


Company details

  1. Wholesale Bakery
  2. Bakery

Written by the company

Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!


Contact info

4.8

Excellent

TrustScore 5 out of 5

754 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(754)

80 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This is a brilliant company

This is a brilliant company. Great for gifts. I ordered a gift yesterday evening in a rush put wrong delivery address. I emailed immediately and again this morning. Rory emailed straight back saying all was fine and gift was on its way to correct address. A personal service from a company is rare these days thank goodness for this one.

July 3, 2026
Unprompted review
Rated 2 out of 5 stars

Update on this earlier review…

I bought some eccles cakes at our local garden centre. I sadly seem to be out of sync with most reviews but i found them so dry they were really diifficult to eat. Not a pleasant experience at all.
Afraid i wont buy again

Following this review i was contacted by the owner/manager(?). He was concerned and after an exchange of emails I recieved a lovely box of more eccles cakes ( and a few biscuits too!)
These were far superior and juicy as i had originally expected. I can only assume that I got a rogue packet or the retailer hadnt stored them properly????? I was impressed by the bakerys attitude and as i am very keen to support small businesses will, as from today buy again! thank you Rory

ps date is 14th .

June 6, 2026
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

Hi Nancy,

I'm sorry to hear that you were disappointed with the Eccles Cakes you purchased. As one of our best selling products, we take all feedback about our Eccles seriously.

If you'd like to email me directly [rory@williamshandbaked.co.uk] I'll do my best to rectify the issue.

Kind regards,
Rory

Rated 5 out of 5 stars

Highly recommend Williams Handbaked

I’ve ordered from Williams Hand Baked for a number of years now and they’re consistently excellent. Great customer service, beautifully fresh products, and everything tastes amazing. I’ve also sent items as gifts to friends and they’ve been just as impressed. Highly recommend

May 21, 2026
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

Hi Nicola,

Thank you so much for your custom, and such a glowing review—it really means a lot to hear from regular customers!

Rated 5 out of 5 stars

Yummy biscuits

Last time was our first order with you and the biscuits were excellent so big we could break them in half and share them I will certainly recommend them to our friends

May 13, 2026
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

Thanks Pamela for such a lovely review!

Rated 5 out of 5 stars

Absolute Quality.

Probably one of the best eccles cakes I have ever tasted. Plus first class packaging and presentation.

April 28, 2026
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

Thanks Leslie, we're so glad to hear how much you've enjoyed our Eccles Cakes!

Rated 4 out of 5 stars

I bought these biscuits as a present…

I bought these biscuits as a present for a friend - She tells me that she is really enjoying them - The delivery arrived when expected which was great I will certainly buy from you again - Thank you

April 24, 2026
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

Thank you Diana for your lovely review!

Rated 5 out of 5 stars

I cannot say these hampers were good…

I cannot say these hampers were good because that would not be true. They were excellent! They were gifts for friends and hard working hospital staff who looked after my wife. Without exception, they all said they were the best they had ever had. Only problem was they were so good , they had problems to stop eating them!

May 1, 2026
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

That's lovely to hear Nik, thank you. Our hampers are often sent to hospital staff and we do always hope they enjoy them!

Rated 5 out of 5 stars

Perfectly baked

Great tasty cakes a biscuits arrives very well packaged and fresh

March 30, 2026
Williams Handbaked logo

Reply from Williams Handbaked

Thanks for your lovely review Chris!

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