I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more
One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more
Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more
Company details
Written by the company
Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!
Contact info
Unit B5, Anchorage Business Park, Chain Caul Way, PR2 2YL, Preston, United Kingdom
- 01772 724 888
- online@williamshandbaked.co.uk
- williamshandbaked.co.uk
4.8
Excellent
754 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Quick delivery
Quick delivery. Fabulous Parkin. Super Eccles Cakes. Next will be chocolate toffee slab. (Millionaire).
February 27, 2026
Reply from Williams Handbaked
We're so glad you've enjoyed our cakes, thank you!
Jam cakes
The cakes which I purchased were delicious the jam in the cakes were delicious and my 2 grandchildren had one each and wanted more will definitely be ordered again
February 27, 2026
Quick delivery
Quick delivery, came in beautiful packaging and the biscuits are delicious.10/10
February 24, 2026
Reply from Williams Handbaked
What a great review, thank you so much Dean!
Top quality
What can I say but just perfect from posting to deliver,price,and packaging x
February 24, 2026
Reply from Williams Handbaked
Steven, thank you so much for your lovely review!
10 out of 10
Very easy to order. Excellent fast delivery and always comes well packed. 10 out of 10
February 24, 2026
Reply from Williams Handbaked
Thank you for such a great review Sharon!
Easy question
Only one thing to say the taste is absolutely lovely and isn’t that the main reason
February 24, 2026
Reply from Williams Handbaked
Thanks Patricia, we really appreciate it!
Fabulous biscuits, great company!
Hi, my friends absolutely loved their biscuit box. The delivery was prompt and well packaged. Thank you. Dawn Carlile
February 24, 2026
Reply from Williams Handbaked
Thanks for your lovely review Dawn!
I have ordered twice now and intend to immediately
I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive since I was widowed on St. Valentines day last year. Plus the help received after my fall resulting in having to use a walking stick.
What is so nice about the present is the ability for the recipient to be able to share a special treet
February 13, 2026
Reply from Williams Handbaked
Hi Flora,
Thank you so much for your kind and thoughtful review. I'm sorry for your loss, and to hear about your recent fall. I hope you're now on the road to recovery.
Kind regards,
Rory
Reply from Williams Handbaked
Thank you Simon!
Highly recommend this company
Amazing customer service fast delivery i believe the parkin is amazing too
highly recommend
February 2, 2026
Reply from Williams Handbaked
Hi Tracy, thank you so much for your review!
Moreish shortbread rounds on steroids
Perfectionly balanced sugar and butter.
Nice break and crumbly without being too soft.
These are large so a qtr with a cuppa does me
January 28, 2026
Reply from Williams Handbaked
Hi Julia, thank you so much for your review!
Reply from Williams Handbaked
Thank you Carmen!
These are good……..
We were gifted a box of these for Christmas and repurchased another as a pick me up for my husband.
If heaven was a biscuit I think I’ve found it here. So good, excellent quality and will definitely be back for more.
January 30, 2026
Reply from Williams Handbaked
Hi Natasha,
Thank you for your wonderful review. We're so glad to hear how much you enjoy our biscuits...we might need to borrow your comments as our new tagline!
Great service, delicious products
Great service, quick delivery. My second order delicious products
January 29, 2026
Reply from Williams Handbaked
Thank you Pam, we really appreciate your comments!
Recently ordered a variety of cake for…
Recently ordered a variety of cake for my grandsons. It’s not my first order, as I’ve ordered a few times now, but it’s my second cake order. My youngest grandson says they are the best cakes ever, and that’s good enough for me. So Thankyou as your service is swift and trackable. Thankyou so much.
January 29, 2026
Reply from Williams Handbaked
Mrs Round,
Thank you so much for your orders, and it's lovely to hear that your youngest grandson loves our cakes. We couldn't ask for better praise!
The absolute BEST Parkin I have ever…
The absolute BEST Parkin I have ever tried. Completely delicious and moorish!! You can tell it’s not “mass-produced” and baked lovingly… it really is just how traditional should be! 5*
January 28, 2026
Reply from Williams Handbaked
Thank you Mrs Hutch. We're quite proud of our Parkin, and it's lovely to hear when our customers enjoy it too!
Absolutely delicious
Absolutely delicious. Will definitely get some. And make lovely presents too
January 27, 2026
Reply from Williams Handbaked
Thank you Mrs Johnson for your lovely review!
Reply from Williams Handbaked
Thank you Laurence!
Brilliant service
Brilliant service. Tasty products. Reasonable prices. Delivery bit expensive though but package good
January 23, 2026
Unprompted review
Reply from Williams Handbaked
Thank you Sharon, we really appreciate your review!
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