Willie's Cacao Reviews 

32
TrustScore 3.5 out of 5

3.7

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Rated 5 out of 5 stars

I've tried lots of quality brands of chocolate over the years but Willie's Cacao is one of my top 3 favourites. I buy dark chocolate for myself and milk chocolate for my family. Never, ever disappoin... See more

Rated 2 out of 5 stars

Was really excited about Willy finally getting an audience and becoming more popular. Followed on Facebook, Instagram and loved the updates and fun way about him. Breath of fresh air. I followed the s... See more

Rated 5 out of 5 stars

We were given an amazingly large box of Willie's Cacao chocolates for our joint 80th birthday and are enjoying every morsel. For two people who remember the difficulties of sweet rationing when we we... See more

Rated 5 out of 5 stars

We ordered a milk, dark and Japanese tasting box just before Christmas and it arrived very promptly. We enjoyed the notes in the box and watched the 25 minute video as we ate the chocolate. The vide... See more

Company details

  1. Food, Beverages & Tobacco

Information provided by various external sources

To buy Willie's Cacao products: http://www.willieschocolateshop.com Online sales enquiries: enquiries@willieschocolateshop.com For more about Willie's Cacao: http://www.williescacao.com General business enquiries: enquiries@williescacao.com


Contact info

3.7

Average

TrustScore 3.5 out of 5

32 reviews

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No recent history of asking for reviews

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3.7

All reviews

(32)

7 reviews in the last 12 months

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Rated 5 out of 5 stars

Top quality chocolate

I've tried lots of quality brands of chocolate over the years but Willie's Cacao is one of my top 3 favourites. I buy dark chocolate for myself and milk chocolate for my family. Never, ever disappointed and so reassuring that the ingredients are pure and palm oil etc free, which is important to me. Thank you.

September 12, 2026
Unprompted review
Rated 2 out of 5 stars

Gone downhill, miss the old Willy

Was really excited about Willy finally getting an audience and becoming more popular. Followed on Facebook, Instagram and loved the updates and fun way about him. Breath of fresh air. I followed the series. I have to agree with the other reviews it's really gone downhill since lockdown it's like they want to send it to administration. Used to buy hampers every Christmas but have moved over to another brand. Such a shame

May 8, 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant!

We ordered a milk, dark and Japanese tasting box just before Christmas and it arrived very promptly.
We enjoyed the notes in the box and watched the 25 minute video as we ate the chocolate.
The video was engaging and informative, Willie's passion is great. The chocolates were interesting and delicious. We spent a lovely, enjoyable hour watching, tasting and discussing. We are super impressed and would definitely recommend to anyone! Thank you so much.

February 14, 2026
Unprompted review
Rated 5 out of 5 stars

Delayed order - but speedy, helpful customer service

I was sceptical about ordering from Willie's due to the mixed reviews they have. However, I have been pleasantly surprised by the customer service.

My order is late, which is annoying, but the customer service has been good and they've replied to me promptly.

They kindly refunded my delivery cost at my request, which I received instantly, and let me know one of my items is out of stock which they also refunded. They also gave me a time frame on when my order will be dispatched which is very helpful.

Very helpful staff and the chocolate is great (I've had it before)

December 4, 2025
Unprompted review
Rated 5 out of 5 stars

Best milk chocolate I've ever had

Best milk chocolate I've ever had! I have been on a quest to find a milk/dark milk chocolate that was as good as the old bittersweet version of Gala Peter that I enjoyed as a kid. Have munched through many good quality bars, but all were disappointing, either because the quality of the chocolate was poor, or there was too much sugar, or the texture was too waxy. But this bar really hit the spot! I'm going to make sure I always have a bar in stock for when I crave the really good stuff. Too expensive to eat every day, but a real treat once a week or so. And the ingredients are all top-notch with absolutely no rubbish, so you get what you pay for with this. All in all, an absolute winner.

October 28, 2025
Unprompted review
Rated 4 out of 5 stars

Would have been five stars but

Would have been five stars as everything about the chocolate is amazing but unfortunately this is another company blighted by DPD delivery .
I’d highly recommend the chocolate but unfortunately you will wait longer than you thought to get it .

October 20, 2025
Unprompted review
Rated 1 out of 5 stars

AVOID THIS COMPANY - Free gifts offered are clearly a scam!

I put in an order, largely due to a free gift that was offered. My order was a gift to an unwell friend. Order arrived today, no free gift included, even though it was on the packing slip. The free gift was still showing on their website today. I emailed them and was just told "yeah, it's out of stock". No offer to replace it for something similar. Shockingly arrogant response. I can see from previous reviews that this is something of a pattern for them. I'll be contacting trading standards (as I see someone else here did), as well as contacting the consumer watchdog. It's an incredibly poor way to treat customers, not to mention unethical.

August 13, 2025
Unprompted review
Rated 5 out of 5 stars

Exceptional Quality, Incredible Value

As a devoted chocolate lover, I can confidently say that Willies Cacao stands head and shoulders above the rest, particularly for their bean-to-bar dark chocolates. It's truly impressive to know each bar takes 3+ weeks to craft, and you can taste that dedication in every bite.

I've explored their entire range, and what sets them apart is the distinct character of each origin. Their Rio Caribe and Chulucanas bars are beautifully mild, offering delightful nutty and nuanced flavors that are incredibly approachable. On the other hand, the Sambirano (from the award-winning Bejofo Estate in Madagascar) and Surabaya are a revelation – intensely fruity, almost like a 'love it or hate it' marmite experience, but for true connoisseurs, these are pure magic.

Beyond the exceptional quality, Willies Cacao offers incredible value. They are, without a doubt, the cheapest bean-to-bar chocolate in the UK without compromising an inch on quality.

Their commitment to pure ingredients extends to their milk chocolate too. While milk can sometimes mellow the intensity, Willies' milk chocolate still boasts clean ingredients (no emulsifiers!) and a far superior taste to any commercial alternative.

Their customer service is equally impressive. A special shout-out to Holly from their team, who went above and beyond when Royal Mail lost my package – she promptly resent my order with express delivery, which was greatly appreciated.

Furthermore, it's reassuring to know their dedication to safety and quality extends to sourcing. When I inquired about heavy metal content, they confirmed they adhere to EU regulations and conduct third-party testing, with some of their chocolates even being organic.

Willies Cacao is a must-try for anyone who appreciates real, artisanal chocolate. You won't be disappointed!

June 4, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointing

I was really disappointed by my recent experience. I wasn't sent a free gift that I was promised. It took an awful lot of emails and some advice from trading standards for me to get the free gift that I was owed. I've had no response from Willie's at all, I was just eventually (after over a month of constantly emailing them) sent two of the free gifts in the post but some acknowledgement would have been nice. I really think that with a premium product like this, the customer service needs to improve.

January 24, 2025
Unprompted review
Rated 5 out of 5 stars

Truffles.

Truffles.
We are on our 4th box of truffles: tried raspberry, matcha, green tea and dark chocolate - all of them are fabulous!!! Can really taste the flavours and chocolate melts in mouth.

August 19, 2023
Unprompted review
Rated 1 out of 5 stars

Tried orange and almond

Tried orange and almond, I love chocolate but this is the first chocolate that I could not eat ,it was awful. It was like eating compacted dust. I gave a piece to my wife and she could not even eat the small piece I gave her. Who ever approved this needs to go, sack them immediately.

July 29, 2023
Unprompted review
Rated 5 out of 5 stars

Great customer service

Order off the website and unfortunatly the packaging got damaged whilst in transport. Emailed them and a replacment was sent out very quickly. Will defently be re-ording again in the future.

December 14, 2022
Unprompted review
Rated 5 out of 5 stars

A wonderful Birthday Box

We were given an amazingly large box of Willie's Cacao chocolates for our joint 80th birthday and are enjoying every morsel. For two people who remember the difficulties of sweet rationing when we were fortunate to taste something pleasant only occasionally, it opened our eyes to the delights which we can enjoy today. Thank you, all concerned in the manufacture and sale of these goodies, for creating such masterpieces. It was such a good day for Devon when you decided to set up your factory here! And for employing some lovely people too.

August 5, 2022
Unprompted review
Rated 5 out of 5 stars

I LOVE this brand the quality and…

I LOVE this brand the quality and flavour is excellent! i even got a free cookie kit with my last order that is far more than ever expected! delicious chocolate chefs drops and flour ;) thank you cooking will never be same again if i dont have Willies chocolate :)

February 26, 2022
Unprompted review
Rated 3 out of 5 stars

Customer service and chocolates can be hit and miss

The chocolate quality varies. For example a flavour is developed for one type of chocolate and then repeated across milk, white and dark without any regard to whether it really suits the other types of chocolate. This make for some delicious and some rather more dubious and not so pleasant eats, particularly as one either needs to buy three at a time or buy them along with other plain chocolate bars. The plain dark chocolates bars are - for all the colourful words - not that different and you can get far more variation within other chocolate houses. The one plus point is that they don't put too much sugar in their dark bars and their dark chocolate caramels are divine.

Their systems can't seem to cope with the volume of traffic their website gets. I had one instance where because I had screen shots they conceded that I had not got the free chocolate spread advertised on their website and sent it. However I recently ordered when there was a free postage and truffles offer on their website if you spent a certain amount. I did not receive any free truffles and they first of all did not reply or even acknowledge my email. When I chased up over two weeks later, they then claimed that the offer had not been on the website when I ordered. I knew that it had been as I had only gone on the website on the day of my order, but this time I had not got screenshots. I hate to have to deal with a company that is so underhand that you have to prove one's case with screenshots and that just ignores and doesn't even acknowledge customer complaints until the customer chases a second time.

They did eventually give me the truffles that had been advertised, but I don't know why they had to make it so difficult.

January 4, 2022
Unprompted review
Rated 1 out of 5 stars

Double charged. And no response from customer service.

The first time I tried to pay, I was told the transaction didn’t complete and to try again. I did so and was duly charged twice, with confirmation emails immediately following the second transaction, but not the first minutes earlier. They haven’t replied to emails re: the double charge, and after an automated email saying the goods would arrive today they haven’t. Will contact the bank to force a refund, watch out.

December 22, 2021
Unprompted review

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