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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the products for their high quality and comfort, frequently highlighting the positive impact on their sleep. Many people appreciate the natural and hypoallergenic properties of the products, noting their effectiveness in temperature regulation and their luxurious feel. The ordering process is often described as simple and efficient, with prompt delivery and well-packaged goods. However, some people were not happy with the pillows, finding them hard and uncomfortable, leading to head pain. A few other people also felt that the initial smell of the wool was unpleasant and difficult to get used to, even when ordering lavender-scented options.

What people talk about most

Product

Customers had positive experiences with product. Many reviewers praise the comfort and quality of the... See more

Quality

Consumers generally express satisfaction with the quality of products, highlighting their comfort, luxurious... See more

Order

Reviewers highlight positive aspects of their orders. Customers found the ordering process easy and... See more

Based on these reviews

Rated 4 out of 5 stars

Loved it for the first two months, then because of the nature of the fibres, the pillow has begun to compact and become more dense. It’s now almost a hard brick.

Rated 5 out of 5 stars

I always had duck down or down and feather pillows but struggle to find good ones, so thought i would try woolow’s pillow as i am in Kerry and surrounded by sheep.. Honestly just had the best night... See more

Rated 5 out of 5 stars

I love the ethos at Woolow. Natural products made and produced in Ireland. After ordering a pillow to see if my skin would react ( I’m allergic to wool !) it wasn’t long before I returned to order the... See more

Rated 5 out of 5 stars

I just wanted to remark on the amazing speed of delivery, less than 24 hours! I have yet to try them out but on first inspection it is a well supportive pillow, which is what I need as a side sleeper.... See more


Company details

  1. Shopping & Fashion

Information provided by various external sources

100% natural wool pillows from Ireland. All our woolow pillows are 100% natural wool sourced in Ireland, hypoallergenic and certified organic.


Contact info

4.1

Great

TrustScore 4 out of 5

99 reviews

5-star
4-star
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1-star

Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Astonishingly fast delivery!

I just wanted to remark on the amazing speed of delivery, less than 24 hours! I have yet to try them out but on first inspection it is a well supportive pillow, which is what I need as a side sleeper.

March 14, 2026
Unprompted review
Rated 1 out of 5 stars

I purchased a woolow pillow on…

I purchased a woolow pillow on 006/04/2021. In a short while it wenr rock hard and uncomfortable. I know it was not possible to put it in the dryer to fluff it up so I didn't. I was very unhappy with it. I did complain via email and got no response. In the end I put it in the dog basket!!!! Then threw it out.
It cost 75 €.
I really love the idea of a wool pillow but it was a terrible investment.

Sincerely Margaret O Mahony

April 2, 2025
Rated 5 out of 5 stars

Great product and great service

I bought the bundle (topper, duvet and 2 pillows) for my husband as a birthday present. The order was replied to promptly, and the goods arrived well packed, and with a lovely Gift Pack, which included two beautiful lavender-filled bags for drawers, and a chamomile, cedarwood and orange sleep spray. I can honestly say that we both LOVE the products, and have slept incredibly well since we switched our usual bedding for the Woolow products. Great products and a great company in my experience, and so proud that they are Irish!

February 20, 2026
Unprompted review
Rated 1 out of 5 stars

Order No #8241

Order No #8241
I spent €700 with this company my order included 3 lavender pillows which I never received,instead they sent 2 large and 1 small cheaper pillows which has no trace of a lavender fragrance.
The company can't be contacted, there is no telephone number and they do not reply to emails.
There is no customer service,avoid them.
I'm considering sending everything back under the 50 nights guarantee.

December 18, 2025
Unprompted review
Rated 4 out of 5 stars

Only soft for a while

Loved it for the first two months, then because of the nature of the fibres, the pillow has begun to compact and become more dense. It’s now almost a hard brick.

September 27, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered a complete sleep set late…

Ordered a complete sleep set late November. No delivery to date and no response to emails regarding delivery. Very poor service and no telephone number to contact. Left in limbo with no information regarding my order

November 26, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible service, no communication

Ordered a bundle 2 weeks ago over the phone with Michael, no delivery. I have followed up with two emails, one voicemail, and contacted through the website regarding delivery. No response whatsoever. Terrible service.

November 27, 2025
Unprompted review
Rated 2 out of 5 stars

I bought wool pillow

I bought wool pillow , what a pity wasn’t any information about the smell , I couldn’t stand odor wool lanolin wool . I send back pillow . I wrote few emails earlier and no respond and no refund .

November 25, 2025
Unprompted review
Rated 1 out of 5 stars

Uncomfortable pillows and no communication

Their pillows seem to be a great choice-until you actually purchase them. Initially they seemed uncomfortable despite regularly plumping up the filling, but these pillows are hard and uncomfortable causing head pain the next day.
I emailed the company expressing my concerns several times but there has been no response whatsoever from them.
Not unlike other expensive brands of wool pillows, there seems to be much hype over these pillows when there are lower priced alternatives available.

October 18, 2025
Unprompted review
Rated 1 out of 5 stars

Company ignored my emails

I was very disappointed. I bought a pillow. I was told that I had 50 days to return if not satisfied. . I sent three emails saying that I was not happy with the product but I did not receive any reply. They promise a 50 day back guarantee but how can one return it when nobody responds to them?!

July 18, 2025
Unprompted review
Rated 5 out of 5 stars

Woolow Woowow

My old pillow got so flat that, when laying on my back, my chin was practically touching my chest. It was time to find something new.
My Woolow is soo comfy - great support for the head but also not too stiff or too soft. Love it!!!!!!!
Also yay, supporting an absolutely brilliant Irish business <3

Some reviews complain about SHEEP smell, maybe don't buy SHEEP derived products?? Smells like a cosy cottage to me!! Plastic on the other hand has "no smell" when new but it is toxic. We need to get used to natural things in our environment.

July 16, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing heat regulation

Woolow pillow is Amazingly effective for heat regulation. We are very happy. The finish is really good as well. It's a beautiful product. I've recommended these to so many people. Brilliant

May 14, 2025
Rated 5 out of 5 stars

Best pillow and duvet i have ever had

I always had duck down or down and feather pillows but struggle to find good ones, so thought i would try woolow’s pillow as i am in Kerry and surrounded by sheep..
Honestly just had the best nights shleep in ages!
You won’t regret purchasing the bundle with mattress topper and duvet, an amazing quality, sustainable, Irish product.
Thanks woolow 👍🏻

April 15, 2025

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