23andme Reviews 

8,066
TrustScore 3.5 out of 5

3.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 740 reviews, most reviewers were somewhat happy with their experience overall. Customers appreciate the detailed ancestry and health reports that provide fascinating insights into family history, genetic traits, and ethnic backgrounds. People also find the platform useful for discovering new DNA relatives and navigating various interesting genealogical features. Some reviewers were not happy with the customer service, noting long delays, difficulties getting updates, and unhelpful responses when issues arose. Additionally, several consumers mentioned that the testing kits and premium subscriptions are quite expensive, making the service become costly over time. Users also expressed that some features can be confusing to navigate or hard to understand without clear instructions.

What people talk about most

Product

Customers had ambiguous experiences with the product. Reviewers praise the structured, accessible genetic... See more

User experience

People report ambiguous experiences with user_experience, highlighting both frustrating login hurdles and... See more

Service

Reviewers highlight ambiguous aspects of service, showing a sharp division in customer experiences. While... See more

Customer service

Consumers find customer service to be extremely frustrating and largely unresponsive. Reviewers frequently... See more

Price

Reviewers mention negative feedback about price, expressing widespread dissatisfaction with escalating costs... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 58% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.6

All reviews

(8,066)

662 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fascinating DNA health and ancestry information…

The DNA health and ancestry information is absolutely fascinating. I'm so glad I chose to join 23andMe because I have learned so much that I never would have gleaned any other way. One of my favorite parts to explore is the list of " Health Predispositions" that my genetics influence and I can see if I have a chance of developing certain health conditions listed by "Likelihood". More fun facts can be found under "Wellness" to see how your DNA might affect your body's response to things such as Caffeine or seasonal allergies. Another favorite is how genetics affect your appearance and senses...some of the categories are fascinating such as: Asparagus odor, cheek dimples, ice cream flavors etc. There are health discoveries that you can share with you physician that they might find helpful such as how your body might process certain medications due to your DNA. 23and Me is a great source of finding out a detailed report of your exact ancestry. It goes into great detail about the many countries your DNA is from and they even have ancient skeletal DNA from archeological gravesites all over the world. I highly recommend this organization to anyone who loves to find out a multitude of interesting facts about themselves.

October 29, 2025
Rated 5 out of 5 stars

Quick and easy

What made my experience great was I could learn about what I’m more susceptible to getting based on my genetics and information that was provided,I got to learn my ancestry and family I may have not known about.The process is super easy all you have to do is register the kit on the app and follow the instructions that are provided with the kit and spit in the tube and send it off

October 29, 2025
Rated 5 out of 5 stars

Best info on DNA and health

Best info on DNA and health, and of course your ancestry. The health info is absolutely the most valuable tool. All doctors should test us as thoroughly as 23 & me does. Valuable information that can change your health outcomes.

October 29, 2025
Rated 1 out of 5 stars

Was unable to logon the entire day

Was unable to logon the entire day. Not sure if the issue was on my end or theirs. This is asking about a specific date so my responses are related to that.

October 29, 2025
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

My Roots connecting my sons to me.

I especially like that you include my African ancestry. I wish you could tie it to both my sons (Jon and Joe Smith) membership on 23 and Me which shows I (their mother ) am of Benin-Togo ancestry instead of just showing me the Nigerian connection. Thanks.

October 29, 2025
Rated 1 out of 5 stars

I have many relatives in Russia

I have many relatives in Russia. The previous DNA mapping even showed the regions where they live, but after the latest update, Russia disappeared from the map. I don't need false information.

October 29, 2025
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

You’re a shit company

You’re a shit company. Cannot be trusted with my data. And have made it vertually impossible to cancel my data or these stupid emails coming in! Hope karma catches up..

October 29, 2025
Rated 3 out of 5 stars

Im thankful that tools like this exist

Im thankful that tools like this exist, specifically to help find lost or even unknown relatives. However, this tool could be more user-friendly. I found it hard to navigate the features. Its hard to determine what applied to specifically based on mt DNA versus a generality. The only thing I understand is who my relatives are. Other than that I dont fully understand how to work this tool.

October 29, 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look