23andme Reviews 

8,066
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 740 reviews, most reviewers were somewhat happy with their experience overall. Customers appreciate the detailed ancestry and health reports that provide fascinating insights into family history, genetic traits, and ethnic backgrounds. People also find the platform useful for discovering new DNA relatives and navigating various interesting genealogical features. Some reviewers were not happy with the customer service, noting long delays, difficulties getting updates, and unhelpful responses when issues arose. Additionally, several consumers mentioned that the testing kits and premium subscriptions are quite expensive, making the service become costly over time. Users also expressed that some features can be confusing to navigate or hard to understand without clear instructions.

What people talk about most

Product

Customers had ambiguous experiences with the product. Reviewers praise the structured, accessible genetic... See more

User experience

People report ambiguous experiences with user_experience, highlighting both frustrating login hurdles and... See more

Service

Reviewers highlight ambiguous aspects of service, showing a sharp division in customer experiences. While... See more

Customer service

Consumers find customer service to be extremely frustrating and largely unresponsive. Reviewers frequently... See more

Price

Reviewers mention negative feedback about price, expressing widespread dissatisfaction with escalating costs... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 58% of negative reviews

Typically replies within 24 hours

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3.6

All reviews

(8,066)

662 reviews in the last 12 months

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Rated 4 out of 5 stars

I like the service

I like the service. The only problem I have with it is that it is exceedingly difficult trying to add family members to the family tree. There are no instructions for this and it is very difficult to use.

October 29, 2025
Rated 2 out of 5 stars

My access was terminated by 23 and me

I enjoyed my experience with 23 and me until it required a password I did not know. After that I could no longer access the website, and my connection to it ended.

October 29, 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 4 out of 5 stars

Learning

I’ve enjoyed the learning process of past ancestors and health. Seeing the Viking ancestors was pretty cool too.

October 29, 2025
Rated 3 out of 5 stars

The only thing I did not like was in…

The only thing I did not like was in order for you to connect with family they have to be signed up for 23 and me as well other than that but looking for my half siblings and they aren’t on here.

October 29, 2025
Rated 5 out of 5 stars

Very happy I completed 23&me !!

I was scared my information was not safe during the company’s turmoil but all is well and it’s better than expected
So many ancestry DNA matches alive and located thru archaeological research
Records were not kept during many early times but DNA speaks volumes
I am truly amazed and look forward to much more that is uncovered in the future

October 29, 2025
Rated 5 out of 5 stars

Good experience

Getting to know my family lineage and medical gene makeup is great and something to pass on to my kids.

October 29, 2025
Rated 3 out of 5 stars

Contact Challanges

First: I do not recall the last time that I tried to contact you. I do not recall any specifics regarding a conversation on 10/29/2025.
Second: Getting sufficient guidance is more than a challenge whenever I have a need to communicate.

October 29, 2025
Rated 5 out of 5 stars

Very detailed information

I live being able to find out where my family is from and being able to see what I received genetically from my ancestors. My favorite part seeing my historical matches. I actually do come from Vikings and can back back that up with scientific data.

October 29, 2025

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