23andme Reviews 

8,065
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 740 reviews, most reviewers were somewhat happy with their experience overall. Customers appreciate the detailed ancestry and health reports that provide fascinating insights into family history, genetic traits, and ethnic backgrounds. People also find the platform useful for discovering new DNA relatives and navigating various interesting genealogical features. Some reviewers were not happy with the customer service, noting long delays, difficulties getting updates, and unhelpful responses when issues arose. Additionally, several consumers mentioned that the testing kits and premium subscriptions are quite expensive, making the service become costly over time. Users also expressed that some features can be confusing to navigate or hard to understand without clear instructions.

What people talk about most

Product

Customers had ambiguous experiences with the product. Reviewers praise the structured, accessible genetic... See more

User experience

People report ambiguous experiences with user_experience, highlighting both frustrating login hurdles and... See more

Service

Reviewers highlight ambiguous aspects of service, showing a sharp division in customer experiences. While... See more

Customer service

Consumers find customer service to be extremely frustrating and largely unresponsive. Reviewers frequently... See more

Price

Reviewers mention negative feedback about price, expressing widespread dissatisfaction with escalating costs... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

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Replied to 58% of negative reviews

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3.6

All reviews

(8,065)

662 reviews in the last 12 months

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Rated 5 out of 5 stars

Service continues to improve

Over time, their methods have evolved, resulting in improved outcomes and more accurate answers. I enjoy using this service and look forward to updates.

October 29, 2025
Rated 5 out of 5 stars

23 & Me Research

I like the fact that 23&Me offers more organized research than Ancestry, which has hundreds and hundreds of the same pieces of information . This is frustrating because so many pieces of info should be consolidated. I haven’t noticed that issue as much on 23& Me.
It’s a timesaver!

October 29, 2025
Rated 3 out of 5 stars

Find someone else for DNA

When I first joined the Premium membership was supposed to give me the health profile, but since your bankruptcy now you keep trying to get me to pay much more to get what I already paid foe. T his is double dipping. Tell me why did I get the premium in the first place for? Now some things you won't give4 without paying a whole lot more. I also ordered a kit for my cousins birthday, you sent me the email saying something went wrong, when I tried to get it fixed I just got the runaround and she didn't get her DNA done. I gave you her name and address, but you said it was under my name. Of course it was because I bought her the kit as a birthday present. When I spend my money for something I expect the company will honor their commitment. I used to tell everyone how much I love 23& Me and that you were the best out there, now I tell them to go somewhere else. I'll never recommend you again to anyone and this is my last year with you.

October 29, 2025
Rated 5 out of 5 stars

Your Apple phone app for 23 and me…

Your Apple phone app for 23 and me stopped working last year or the year before which is why I cannot check my site regularly. I can only access my account by signing in on my computer. A huge inconvenience. I cannot recommend you unless the app gets fixed. The app says that I have no account registered. I felt like I was being pushed to pay again. I will not.

October 29, 2025
Rated 5 out of 5 stars

It's very cool to understand one's genetic markers and ancestry connections

I like knowing about my genetics and what I potentially may be susceptible to, if I don't take care of myself properly: if I don't eat right and exercise mainly. I like knowing where folks around the world who share my genetics live. It's so cool! Understanding my genetic markers also opens up opportunities to chat with my doctor about various topics and concerns that maybe can be explored or evaluated further. I'm sure some doctors are tired of hearing from their patients, "Well, my 23andMe results are showing that I have these markers. How concerned should I be? Can you authorize this or that test so I could find out?" My primary care physician is supportive of my desire to understand my genetic markers through 23andMe and never discourages me from asking questions or getting further tests when it may be appropriate. The whole genetic testing process has opened up channels of rational and intelligent conversations with my doctor that I never thought I had before. I'm very happy with 23andMe!

October 29, 2025
Rated 1 out of 5 stars

Same old, same old …

Same old, same old. Mostly about where DNA located today—same as Ancestry.com and their “journeys” vs “origins”. Expected more clarity. I still believe based on ancestry and assigned relatives there are calculations error/assumptions/default assignments that 23andme let remain rather than correct them with this new update. Knowing relatives based on maternal connection, which is known, would be useful because 23andme can refine the categories with new technology.
***Health Reports are great though!!!

October 29, 2025
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service, in fact no customer service would be far superior.

October 29, 2025
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

8+ years & VERY happy!!

I have been with 23andme for at least 8+ years and I love it! I have learned a lot about my genealogy relationships but also quite a bit about my medical. I'm so glad 23andme is continuing!!

October 29, 2025
Rated 5 out of 5 stars

Download of DNA raw data

The process seems pretty straightforward. Out of curiosity, it might be good to explain why it takes 2-7 days to prepare and compile a raw data file.

November 5, 2025
Rated 5 out of 5 stars

Absolutely wonderful

Absolutely wonderful. Enjoyed the experience and enjoyed the service that continues with what is paid to. Absolutely wonderful to know everything that you are

October 29, 2025

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