23andme Reviews 

8,065
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 740 reviews, most reviewers were somewhat happy with their experience overall. Customers appreciate the detailed ancestry and health reports that provide fascinating insights into family history, genetic traits, and ethnic backgrounds. People also find the platform useful for discovering new DNA relatives and navigating various interesting genealogical features. Some reviewers were not happy with the customer service, noting long delays, difficulties getting updates, and unhelpful responses when issues arose. Additionally, several consumers mentioned that the testing kits and premium subscriptions are quite expensive, making the service become costly over time. Users also expressed that some features can be confusing to navigate or hard to understand without clear instructions.

What people talk about most

Product

Customers had ambiguous experiences with the product. Reviewers praise the structured, accessible genetic... See more

User experience

People report ambiguous experiences with user_experience, highlighting both frustrating login hurdles and... See more

Service

Reviewers highlight ambiguous aspects of service, showing a sharp division in customer experiences. While... See more

Customer service

Consumers find customer service to be extremely frustrating and largely unresponsive. Reviewers frequently... See more

Price

Reviewers mention negative feedback about price, expressing widespread dissatisfaction with escalating costs... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 58% of negative reviews

Typically replies within 24 hours

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3.6

All reviews

(8,065)

662 reviews in the last 12 months

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Rated 1 out of 5 stars

Buyer Beware of 23andMe's Problems & Performance

I have been a 10 year member of 23andMe and initially found their genetic testing with a saliva sample, innovative and very helpful for individuals who are interested in learning about their genetic makeup and traits. However, in recent years, they have experienced a major data breach that affected millions of customers along with financial & governance conflicts that resulted in bankruptcy, subscriber concerns in accessing and finding their genetic and family history data and having the right to delete their data and destroy their saliva samples. Finally, it appears to me that 23andMe is using AI to receive and respond to customer service questions and concerns with poor results.

December 29, 2025
Unprompted review
Rated 5 out of 5 stars

I cancelled when the breech first…

I cancelled when the breech first occurred.
I have since received notification that my information was stolen and I had to change personal setting.
23and me said I did not cancel and Charged me another year.

Follow up review.
23andMe responded and handled my issue very professionally. I appreciate their time and consideration to my issue.

October 23, 2025
23andme logo

Reply from 23andme

Hello,

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Best regards,

23andMe

Rated 5 out of 5 stars

I love Team Body Project

I love Team Body Project. They post new exercises quite frequently, so there's a wide variety to choose from. I never thought I'd love lifting weights or doing aerobics, but I do now!

December 25, 2025
Rated 1 out of 5 stars

Order not received

Update 7 April 2026: after eventually receiving my kit (they had to re-dispatch a second kit as the first never arrived). I sent my sample back to the lab on the 7th of January. It was eventually received at the lab on the 4th of February. I have now been waiting over 9 weeks for my results. The timeline on the app is completely useless and I've been given the same response as other reviewers "Due to high volume at our lab, processing is taking longer than usual. Stay tuned! Your results will be ready soon."
They clearly don't have the capacity to process the results in a timely manner, yet they're more than happy to keep selling kits instead of making effort to expedite the results of customers who have already purchased kits.
Really disappointed in the service (or lack thereof) received from 23andMe.

I wish I could comment on the product but I'm yet to receive my order!
As per numerous reviews, you pay €13 for shipping but they can't even provide you with a tracking number for your order. You're pretty much left at the mercy of trusting that they've actually dispatched your order and then you must just sit and wait for a minimum of 3 weeks, hoping that it'll arrive on a random day and when it doesn’t, they expect you to go through the entire process again. What an absolute joke! Its 2025 yet they're still making use of courier companies that can't provide tracking and then they have the cheek to charge €13 for shipping. The standard "we're sorry to hear about your experience, please contact our customer service team" response is also getting a little old. JUST DO SOMETHING ABOUT IT ALREADY

December 18, 2025
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 2 out of 5 stars

Still no dad :(

I mean, it was interesting to see my DNA composition, but overall I didn’t know any of the people tried contacting and reaching out to people. Nobody got back to me. It was just one dead end after another, really kind of hopeless. I had one person really try to help me and she claimed to be an expert at this, and she only felt dead ends and stopped communicating after weeks of dead ends.

March 8, 2025
Rated 1 out of 5 stars

I do not want the premium membership

I do not want the premium membership. I just canceled the auto renew which I never intended to use. Especially now that you are bankrupt or having difficulties. My membership renewed in October which provides me zero useful information and I would like a credit for the remaining of this year. Seems like you should have better ways to reach you on your site. Very disappointed.

October 29, 2025
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

rogue company

I canceled this immediately after online purchase and never used it and still haven’t got refund, they sent envelopes weeks after despite cancellation .. they have denied it saying I didn’t cancel when there’s proof and it’s not even used, so won’t recommend this company, imagine what the results would be (not trustable)? if they act like this.

December 17, 2025
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

I love this

I love this! I found out so much about my heritage that even my grandparents didn't know about our family. We are using this to do a deap dive into our family tree now

March 14, 2025
Rated 1 out of 5 stars

Avoid this site!

Sissued a stern warning in 2013, halting sales of its health-related reports because the company provided unapproved health risk assessments (HRAs) without sufficient evidence of accuracy, potentially harming users with false positives/negatives, and failed to meet regulatory standards for medical devices. The FDA demanded evidence that these tests worked reliably for conditions like breast cancer risk;

Plus they default accounts to automatically renew without informing users.

Weasels!

December 14, 2025
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 3 out of 5 stars

Worth the Initial DNA Test

The kit was easy to use. The directions were straightforward. I had the results back in a relatively short amount of time.
I paid extra for some genetic testing and felt that the information I got back was reliable.

My only complaint is cost. I realize this type of testing is not cheap but it quickly became cost prohibitive. Also, almost every option is only available through subscription.

Glad I did this and wish I could access more data but the site can become very expensive very quickly.

January 30, 2025
Rated 2 out of 5 stars

HORRIBLE SHIPPING

I enjoy the product but shipping is ridiculus. I spent 13 Euros for shipping and every time it I wait 2 weeks only for it to get lost and then it takes another 2 weeks to receive the new kit. It has happened all 3 times I ordered. Unacceptable, I have to wait another 4 days before I can request a new kit and now I know it won't arrive in time for christmas, thanks for nothing.

December 12, 2025
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

Detailed and Insightful

I recently used 23andMe and was really impressed. The process was simple and straightforward the kit arrived quickly, instructions were easy to follow, and the results came back sooner than expected. The ancestry and health reports were very detailed and gave me fascinating insight into my heritage and genetic traits. Highly recommend 23andMe if you want clear, reliable, and comprehensive DNA results.

February 7, 2025
Rated 4 out of 5 stars

Pretty neat experience

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and all that) but great if you’re only looking for the basics with the cost of your kit. Did not have to wait long for results once sample was received.

January 15, 2025
Rated 1 out of 5 stars

Could not have been worse. It took four months and hundreds of…

It took four months and hundreds of emails to get my results. Customer Care only had bots, no humans, who just gave the same robotic responses over and over

September 21, 2025
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

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