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77 Diamonds - Manchester Reviews 

36
TrustScore 4.5 out of 5

4.4

Parsonage Gardens, M3 2LF Manchester, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Wanted to get my girlfriend the perfect engagement ring. I looked and looked for months, and nothing was right. I came across 77 and found the vintage style ring and I knew this was the one! Kept... See more

Company replied

Rated 5 out of 5 stars

I would firstly like to personally thank the 77Diamonds team including but not limited to Reka for their continuous updates, expert knowledge, seamless purchase process, and overall advice.... See more

Rated 5 out of 5 stars

We have been very impressed so far with our experience of 77 Diamonds. From arranging the consultation, through to the consultation itself, the service provided has been second-to-none. We met Isobel... See more

Company replied

Rated 5 out of 5 stars

I got my wife’s engagement ring from 77 Diamonds a few years ago. The experience was outstanding which led me to seek them out again to purchase an eternity ring for her 50th birthday. Once again, the... See more


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info

  • Parsonage Gardens, M3 2LF, Manchester, United Kingdom

  • 442035401477

4.4

Excellent

TrustScore 4.5 out of 5

36 reviews

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1-star

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Replied to 71% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(36)

1,568 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid at all cost

Avoid at all cost. They never mention hidden charges for any after sale service and policies during sale. They charge you for £100 to reduce the size wedding band!

August 13, 2026
Unprompted review
77 Diamonds - Manchester logo

Reply from 77 Diamonds - Manchester

Dear Serdar,

We are sorry to hear that you are unhappy with your experience.

To clarify, our standard resizing policy provides complimentary resizing within 60 days of delivery or collection, for up to two sizes up or down. As you brought the ring to us after this 60-day complimentary period had ended, the applicable resizing charge was therefore applied.

We do not advertise free, permanent resizing. Our resizing policy is communicated by our staff and is also clearly available on our website, with further details set out in our Terms & Conditions. You were also provided with a copy of these terms as part of your order confirmation at the time of purchase.

We understand that an additional charge can be disappointing; however, the fee was applied in accordance with the resizing policy that was provided to you at the time of purchase.

Kind regards,

Rated 1 out of 5 stars

We had a wonderful experience with 77…

We had a wonderful experience with 77 Diamonds when my husband bought my engagement ring from them, so when it came to choosing our wedding bands, we naturally decided to return to the company. We trusted them with two very important pieces of jewellery for our wedding.
Unfortunately, our recent experience has left us extremely disappointed and genuinely upset.
My husband needed his wedding band to be made slightly smaller, and during his appointment today he was simply told that this would cost £100. What was particularly disappointing was the complete lack of willingness to help or find an alternative solution. There was no attempt to understand our concerns or explain the options properly — it felt as though the only priority was charging us another £100.
Even more frustratingly, the lady assisting my husband could not properly explain what would happen to the material removed from the ring or where it would go. We had already paid for the ring and its material, so we expected a clear and professional explanation of what would happen to it.
The whole experience made us feel like a number rather than valued customers or people. There was no personal touch, no sense of understanding, and very little empathy. For something as meaningful and emotional as our wedding rings, this was incredibly disappointing.
We are particularly upset because we chose to come back to 77 Diamonds because of the trust we had built with the company through the purchase of my engagement ring. We genuinely expected the same level of care and customer service when buying our wedding bands.
Instead, we left feeling let down, undervalued and treated as though our only importance was the additional £100 we were expected to pay.
For a company dealing with high-value jewellery and such important life events, we expected considerably more. A wedding ring is not simply a piece of metal — it carries enormous emotional meaning. Customers should be made to feel listened to, respected and looked after, not processed like a transaction.
This experience has seriously damaged our impression of 77 Diamonds, and sadly, what was once a company we were happy to recommend is now a company that has left us feeling deeply disappointed and questioning whether we would ever use them again.

August 13, 2026
Unprompted review
77 Diamonds - Manchester logo

Reply from 77 Diamonds - Manchester

Dear Teodora,

Thank you for your review and for taking the time to share your experience.

We are sorry to hear that you left your appointment feeling disappointed, particularly given your previous positive experience with 77 Diamonds.

We would, however, like to clarify the circumstances regarding the £100 resizing charge. Our policy provides for one complimentary resize (2 sizes up/down) within 60 days of delivery/collection where the ring is suitable for resizing. This policy is clearly available on our website and is also included in our Terms & Conditions, a copy of which was provided with your order confirmation.

As your order is now over six months old, it falls outside the 60-day complimentary resizing period. The £100 charge therefore applies in accordance with our published aftercare policy. This is not an additional or discretionary charge, but the applicable fee once the complimentary resizing period has expired.

We understand that wedding rings carry significant emotional importance, and we are genuinely sorry that this interaction did not reflect the level of service you experienced with us previously.
Nevertheless, we must apply our published aftercare policy consistently, and in this case the complimentary resizing period had unfortunately expired.

Thank you for your understanding.

Kind regards,

Team 77D

Rated 5 out of 5 stars

Beautiful and unique ring

Wanted to get my girlfriend the perfect engagement ring. I looked and looked for months, and nothing was right. I came across 77 and found the vintage style ring and I knew this was the one! Kept looking and I kept coming back to this one.
Visited the Manchester branch to view the ring but unfortunately they didn’t have in it but I found a video on TikTok. I did get to view a few diamonds I was interested in.
Couple of weeks later, I ordered the ring…4/5 weeks later, it arrived.
Everything about it is perfect, the way it’s all packaged, the paperwork and the ring itself… well the ring is absolutely stunning and pictures will never do it justice.
Now I wait for the special day to come for me to propose. Will definitely be back for wedding rings….

August 3, 2026
77 Diamonds - Manchester logo

Reply from 77 Diamonds - Manchester

Dear Mr Docherty,

Your feedback is sincerely appreciated. We are delighted to hear everything came together so well for you.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Exceptional experience

Had an exceptional experience with 77 Diamonds from start to finish. I used their bespoke design service to create a very unique engagement ring and the entire process exceeded my expectations.

Maja, who guided me through the design process was outstanding. She was friendly, knowledgeable, responsive, and patient throughout. I had a very specific vision in mind and requested numerous tweaks along the way to refine the design to my liking, so I imagine I wasn't the easiest customer! Despite this, Maja was always happy to accommodate every adjustment, offering helpful advice and ensuring every detail was exactly as I wanted. Nothing ever felt like too much trouble and her dedication made the whole experience enjoyable and stress free.

Before choosing 77D, I spoke with several other jewellers about creating the ring. However, 77D stood out as the clear choice thanks to their exceptional customer service, expertise, and experience in bespoke jewellery. From the very first enquiry, I felt confident that my vision was in the right hands.

The finished ring is absolutely perfect - beautifully crafted and exactly as I had imagined, if not better. I couldn't be happier with the result and more importantly, so is my Fiancée.

A huge thank you to Maja and everyone at 77D for your exceptional service and craftsmanship. You've helped me create the perfect engagement ring for my partner. Highly recommend anyone looking for a bespoke and memorable experience.

Thanks!

July 20, 2026
Rated 5 out of 5 stars

I WOULD NOT USE ANYONE ELSE

I would firstly like to personally thank the 77Diamonds team including but not limited to Reka for their continuous updates, expert knowledge, seamless purchase process, and overall advice.

You made one of the most substantial purchases of my life easy. You were incredibly thorough and treated me very kindly.

Not only are your diamonds incredibly priced compared to the 'high street', but the treatment received is far better than anywhere I have been.

If you are considering using this company, I can personally vouch for them, and I will continue to use 77Diamonds for any future purchases.

Thank you all very much.

James

June 2, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience with Maryam Zadeh

I had an excellent experience with Maryam Zadeh at 77 Diamonds Manchester. She was extremely knowledgeable, patient and attentive throughout the whole process, helping me shortlist the right diamond and ring design with genuine care and professionalism. Her guidance made the experience feel very personal and reassuring, and I would highly recommend her to anyone looking for expert advice when choosing a special piece of jewellery.

May 14, 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful experience

Maryam Zadeh was extremely professional and made us feel very welcome. She gave us a large selection of rings to choose from and helped us find the perfect ones. We couldn’t recommend her more!

April 9, 2026
Unprompted review
Rated 5 out of 5 stars

Flawless experience

We had an absolutely faultless experience with 77 diamonds. We visited the Manchester store for our appointment, and we were met by Maryam, who was a pleasure to meet and couldn’t have been more helpful or friendly. We ordered our beautiful marquise cut ring with full belief that 77 diamonds would provide us with brilliant craftsmanship and service. My partners engagement ring has now arrived and we could not be any happier with it! It is stunning and absolutely flawless. I would recommend 77 diamonds to anyone. We came in as two very excited brides-to-be and left with the perfect ring for my fiancée. We will soon be returning to order my engagement ring from them!

February 19, 2026
Unprompted review
Rated 5 out of 5 stars

I can highly recommend 77diamonds

I can highly recommend 77diamonds, dealt with Tarek Aliwiye at 77diamonds, he was so helpful knew what I wanted when I mentioned a yellow diamond and had the mock up within a few days went through the diamond types etc. I had my new engagement ring within 4 weeks of ordering and has now been put away until my 60th in April and cannot wait to wear it and show of to my friends

January 20, 2026
Unprompted review
Rated 5 out of 5 stars

I’m really glad that I chose 77…

I’m really glad that I chose 77 Diamonds for my engagement ring , which I met a very sweet and professional lady (Maryam Naseh Zadeh ) that was very helpful in the process of ordering my engagement ring, also to choose the best diamond based on my budget. I’m really happy with her service and the experience I had with 77 diamond. Thanks alot for your service and hard work. I will definitely order more and recommend you.

February 4, 2026

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