ActiveQuote Ltd Reviews 5,200

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and extensive knowledge, making complex processes smooth and stress-free. Many appreciate the clear, honest advice and the absence of high-pressure sales tactics, leading to confidence in their decisions. The service is frequently described as efficient, professional, and friendly, with many consumers highlighting the ability to secure competitive rates and excellent value for money. However, some customers also noted an occasional lapse in service, where initial interactions did not go well, or there was a perceived lack of care regarding the implications of switching policies, leading to unexpected issues and costs.

What people talk about most

Staff

Customers had positive experiences with staff. Reviewers consistently praise the staff for being... See more

Service

Consumers find service to be positive, highlighting the professionalism and efficiency of the staff. Many... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting the helpfulness,... See more

Price

Customers consistently note positive experiences with price. Many reviewers highlight receiving competitive... See more

Value for money

Reviewers mention positive feedback about value for money. Customers consistently report securing great... See more

Based on these reviews

Rated 5 out of 5 stars

Michael Rix was so helpful and patient with us as we worked out which life insurance provider to go with. We had been previously ghosted by multiple quote providers so were quite stressed by the time... See more

Company replied

Rated 5 out of 5 stars

I went into this knowing nothing about private medical insurance and probably asked far too many questions! Howard couldn’t have been more patient. He took the time to explain how everything works, wh... See more

Company replied

Rated 5 out of 5 stars

We have dealt with Active Quote several times in the past and found them to be most helpful, knowledgeable and friendly. The advice this last week from James Crocker was excellent. Every question we a... See more

Company replied

Rated 5 out of 5 stars

Satnam is a joy; friendly, helpful and informative. Not at all pushy, just full of knowledge and you really feel like he has your best interests at heart. Satnam possesses many qualities that are sa... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

ActiveQuote is the UK’s leading comparison site and broker of health & protection insurance products including Health Insurance, Income Protection Insurance, Life Insurance and Critical Illness Insurance. We are an independent insurance broker, so we are unbiased and compare products from a range of leading insurers. We deal directly with each insurance company to deliver the best prices available and our team of specialist consultants help find our customers the most suitable policy, often identifying ways to reduce premiums without compromising the level of cover. We partner with a number of comparison websites including GoCo, MoneySuperMarket and Money Saving Expert, who offer our comparison and advisory services to their customers.


Contact info

4.9

Excellent

TrustScore 5 out of 5

5K reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

James Crocker at ActivQuote

James Crocker has been arranging my family's health insurance for years and is always helpful and knowledgeable. He has saved us a lot of money! Would highly recommend using his services.

April 16, 2026
Unprompted review
Rated 5 out of 5 stars

renewal

clear advice form Denise, quick response time, called when agreed .Understood all the issues.

April 16, 2026
Unprompted review
Rated 5 out of 5 stars

Finley was the BEST!

Finley was very helpful throughout the whole process of sorting my income protection. He followed up multiple times and find cover that suits me and my circumstances. Highly recommend Finley!

April 15, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Sarah,
We are delighted to hear that Finley more than managed your expectations and that with his help you have an Income Protection insurance that suits your individual needs. We thank you for allowing Fin to help you and for sharing your experience with us.
Tracy

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Joseph was well informed, courteous, thorough, and overall very helpful in looking out for the best insurance product for me. A real pleasure working with him.

April 14, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning,
Here at ActiveQuote we take pride in delivering high levels of customer service, and this is made possible because our advisers are professional, well informed, courteous and thorough, so to hear that you've experienced this for yourself is great news.
We thank you for reaching out and allowing Jo to help you in your search for the right Health Insurance policy and for sharing this positive experience with us.
Tracy

Rated 5 out of 5 stars

Very professional

Jessica was very helpful and professional both on my policy and my daughters. Made everything straight forward.

April 14, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning,
We've received your review and are delighted to hear that you found Jess very helpful and professional while heling you and your daughter with your Health Insurance policy. We thank you for allowing Jess to help you both and for sharing your experience with us and for others to read.
Tracy

Rated 5 out of 5 stars

Excellent service, patient, proffessional and great value - thank you Aiysha!

Aiysha helped me to find appropriate medical insurance for our needs. I am retiring imminently and will be coming off of my employers policy, which meant that this was an unfamiliar process for me. I had dozens of questions, requested multiple quotes over many many weeks. Aiysha was incredibly patient, helpful and professional throughout, and I never felt pressured to sign up. We got the best value quote - better than from the insurer themselves and better than one of their competitors. I am very happy with the service received.

April 13, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Mr Newton,
We are delighted to hear that after reaching out Aiysha was able to provide you with the guidance needed to make an informed decision relating to your Health Insurance policy. Helping customers like yourself is why we exist. We thank you for allowing us to help you find the best Health Insurance that covers your wants and needs and for sharing your experience with us and for others to read. We appreciate you taking the time to do so, as does Aiysha.
Tracy

Rated 1 out of 5 stars

Horrible company

Horrible company, I’ve not got legal help and first protocol was to get the financial ombudsman involved which I have - these guys are liars, my daughter suffered a lot cause of these guys and there agent James, after all investigations will be complete I will add all the information and outcome here, I don’t want any other consumer to suffer in the hands of these horrible company

March 18, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Thank you for your continued feedback, Khan.
We have provided our full and final responses on this matter and will not be entering into further correspondence via additional reviews.
While we respect every customer’s right to share their experience, we do not believe that the repeated posting of multiple reviews reflects a fair or balanced representation of either the situation or the service provided.
ActiveQuote is proud to support thousands of customers across the UK, and our consistently high volume of 5-star reviews reflects the level of service, care, and professionalism we strive to deliver every day.
We remain committed to treating all customers fairly and transparently and will, of course, fully cooperate with any independent review.
Tracy

Rated 5 out of 5 stars

Denise was brilliant

Denise was brilliant - extremely clear in explaining my options and very patient as I asked lots of questions! She was outstanding and I would have no hesitation recommending her and Active Quote to others.

April 13, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Simon,
Any customer that would recommend our services and advisers after using them shows we do things right, so we thank you for allowing Denise to help you with your Health Insurance renewal and for sharing your experience with us.
Tracy

Rated 5 out of 5 stars

Refreshing to be told my current cover…

Refreshing to be told my current cover was best to keep, honest and independent advice in an easy to understand and polite manner.

April 13, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Mark,
We would like to take this opportunity to thank you for taking the time to leave us a review. Your review captures what it is we do here, which is provide best advice, and if that advice is to stay put, then that's exactly what we'll tell you to do. This to us is customer service at its best and as it should be.
Tracy

Rated 5 out of 5 stars

Honest and helpful broker

Andrew was extremely honest and explained my options clearly. He actually recommended that I stay with my current insurer because of my previous medical history so I can thoroughly recommend this insurance broker.

April 13, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning,
You'll see from the next review that you're not the first customer to confirm this. We are here to provide best advice and that's exactly what we've done with yourself which is great to hear. Customer service just as it should be. Thank you for sharing this with us.
Tracy

Rated 4 out of 5 stars

Andrew provided a clear unbiased…

Andrew provided a clear unbiased assessment of options which was very helpful in helping me to make a decision

April 10, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning,
We are delighted to hear that Andrew provided you with an unbiased assessment and provided you with the information needed to make an informed decision. Thank you for sharing this with us.
Tracy

Rated 5 out of 5 stars

Couldn't have asked for a better experience

I feel very fortunate to have stumbled into Alex Seaton after agonisingly awful previous experiences trying to get health insurance. Clear explanations without waffle, approachable without being salesy, friendly but professional, responsive without badgering - couldn't have asked for a better experience.

April 9, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Alexandra,
As one of our most experienced advisers you were in very safe hands with Alex, who takes a lot of pride in the service he delivers. He has high standards and this shows when you deal with him. We thank you for allowing Alex to help you in your search for the right Health Insurance and for sharing your experience with us.
Tracy

Rated 5 out of 5 stars

Repeat renewal

This is the 3rd time I have engaged ActiveQuote to review my Insurance options. On this occasion, as ever, Leon was very professional and thorough. He spent time to really understand our priorities and where we were flexible... and returned with a great solution, and price!

April 9, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Glyn,
As a returning customer we are delighted to hear that you continue to receive great customer service, who on this occasion was delivered to you by Leon. Thank you for sharing this with us.
Tracy

Rated 5 out of 5 stars

Andrew is an extremely knowledgeable…

Andrew is an extremely knowledgeable and helpful advisor. He listened very carefully to our healthcare needs and provided extremely useful advice and options. I would 100% recommend Andrew and ActiveQuote, and will certainly be using him for advice going forwards.

April 10, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Andrew,
Any customer that would recommend us and our adviser(s), in your case Andrew, shows that we not only have advisers who care but who do what's right by the customer, and that's how it should be.
We thank you for allowing Leon to help you with your Health Insurance renewal and for sharing your experience with us.
Tracy

Rated 5 out of 5 stars

Professionalism and helpful

I could not fault my experience with ActiveQuote. Daniel was most helpful, explained everything and answered any questions I had.

April 9, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Linda,
We are thrilled to hear that your recent experience was a positive one where you found Daniel to be very helpful. Thank you for sharing this with us, we appreciate you taking the time to do so.
Tracy

Rated 5 out of 5 stars

Very helpful advisor

Very helpful advisor. Gave all the best options. Rang back when he said he would but was not too pushy.

April 8, 2026
Unprompted review
ActiveQuote Ltd logo

Reply from ActiveQuote Ltd

Good morning Steve,
We've received your review and are pleased to hear that you found our adviser very helpful. Thank you for sharing this with us.
Tracy

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