American Family Insurance Reviews 1,631

The worst insurance company I have ever tried to sign up with. The biggest negative is there isn't a single person or office you deal with. The people who sign you up are not the people who address problems, even if it is only 24 hours later. Different departments and people for different issurance products, e.g., auto vs. home vs umbrella. It was all a convoluted mess and they were force to cancel my policies less than 24 hours after issuing them because of their mistakes. I will likely never give them a second chance because it cost me 10+ hours of wasted time. And getting refunds is horrible too. They still rely primarily on postal mail.

Called for insurance and you are the best price and a fantastic team. Thank you

Customer service is fast and friendly.
The process was easy and stress free.

have used American Family for 30 years, they have always been great to work with and give me the options that work best for my family.

Mike has renewed my faith in the insurance business. After several absolutely traumatizing experiences with other companies (cough cough, State Farm, Minnisota Life), Mike went out of his way to actually help me and answer my questions. He is compassionate and empathetic. Other companies made me feel like I was interrupting their busy day of nefarious deeds. Mike made me feel comfortable and heard. If I met Mike in the wild I'm confident that we would be fast friends.

Swift and easy transfer of our home insurance

I have been with American Family for life ins since 1989. Always been helpful and now have home and auto with them

Helpful, friendly, and knowledgeable staff. Always there to help, and answer any questions!

They were honest. Very professional and friendly. Knèw what they were doing.

The representative I worked with at the Samantha Flores Agency was professional and personable and oh so helpful. I feel like a part of their family. It was a great experience.

Took the time to ensure I received the best policy that met my needs and budget.

Everyone that I have dealt with has been terrific, patient and courteous, and all have worked to take care of all my insurance needs.

Dan Gordon is my agent and a fantastic person with whom to work. I just his guidance immensely.

They have gone out of there way to provide excellent service and take care of all my insurance needs.

Even tho Mac is a new agent, he was innovative in making my policies more financially affordable.

The reps are so well informed and shared very valuable information for making critical choices. The whole process was a piece of cake.
Thank you!!

The agent I worked with was very helpful. My insurance is lower than my last policy with another company for the same coverage.

They were fast,,and took care of my needs..

Claims were always handled as well as expected and the new agent I was transferred to is really good. I have been with American Family Insurance since 1968. My only complaint is that the premiums seem to be higher than the other companies that have contacted me. In fact hundreds of dollars less.

I am not referring to any particular claim so their was no claim on 2/12/2026