American Family Insurance Reviews 1,631

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, kindness, and helpfulness, often highlighting their dedication to ensuring clients' needs are met. Many people appreciate the exceptional customer service, noting the personalized experience and the feeling of being valued. Reviewers frequently mention the quick response times and the ease of communication, which contributes to a smooth and efficient overall experience. However, some customers were dissatisfied with the price, finding it to be higher than expected or noting significant increases. A few other people also felt that the customer service was occasionally difficult or rude, and some experienced delays in getting responses or clear answers to their questions.

What people talk about most

Staff

Users describe positive interactions with staff. Many customers praise the professionalism, knowledge, and... See more

Customer service

Customers had positive experiences with customer service. Many reviewers praised agents for being helpful,... See more

Service

Reviewers highlight positive aspects of service. Many customers praise the knowledgeable, professional, and... See more

Price

Consumers find price to be ambiguous, with many reporting significant premium increases, hidden charges, and... See more

Response time

People report positive experiences with response times. Customers frequently praise the quick and thorough... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mike Grezenia's agency is fantastic. Julie, the assistant in the office is superb. And Mike himself equally superb. The cost is reasonable and the benefits of having this agency this company standing... See more

Company replied

Rated 5 out of 5 stars

Our agent, Sally Petty went over and beyond. She is amazing! Great customer service, quick turnaround with all our home owner quotes, great quotes and the very number one thing everyone needs is that... See more

Company replied

Rated 5 out of 5 stars

Bruce Mattey at Randazzo Agency was very helpful and knowledgeable. He assisted my wife Debora and I with setting up the new Auto Mileage program along with Direct Pay process. He explained the whole... See more

Company replied

Rated 5 out of 5 stars

Needing new insurance for our northern Mn property was an ease in processing. After learning our current insurance no longer was going to cover our property , our agent ( Amy Wilson ) said no problem... See more

Company replied


Company details

  1. Insurance Company

About American Family Insurance

Written by the company

AmFam logo and tagline

Life’s better when you’re protected under our roof because when you feel totally protected, you can enjoy the dreams you’ve worked so hard to achieve.

Learn More

Person using AmFam website on their laptop

All your insurance needs, just a click away. Visit our website to learn more about our commitment to inspiring, protecting and restoring what matters most — your dreams.

  • Get 24/7 Customer Support
  • Learn About Our Coverages, Discounts & More
  • File a Claim
  • Browse Articles & Resources to Support Your Dreams
Person on top of a mountain in a victory pose

Whether you’re looking for inspiration, tips or a community to keep you motivated, we have resources to help keep you on track towards achieving your dreams.

  • Helpful Articles for Your Dream Pursuit
  • Connect & Engage with Us
  • Resources to Inspire Your Community
Browsing the AmFam mobile app

Protecting what matters most is at your fingertips. Get support anywhere, anytime — especially when you need it most — by downloading the MyAmFam app.

  • Manage My Account
  • Track Your Claim’s Status
  • Set Up AutoPay & Schedule Payments
  • View Your Proof of Insurance
  • Get 24/7 Roadside Assistance
  • Add/Replace a Vehicle on Your Policy
Couple browsing AmFam together on their phone

Give the things that matter most the protection they deserve. Get a quick online quote today and get a customized policy to fit your unique needs and budget.

Icons showing the various AmFam coverage options

Products

Vehicle Insurance

  • Car Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV & Camper Insurance
  • ATV Insurance

Property Insurance

  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home Insurance

Personal Insurance

  • Life Insurance
  • Umbrella Insurance

Commercial/Farm & Ranch Insurance

  • Farm & Ranch Insurance
  • Business Insurance
  • Landlord Insurance

About

Details

We believe your dreams are the most valuable things you’ll ever own. It’s why we work tirelessly to inspire, protect and restore them.

Service Options

  • Get a Quote Online
  • Contact Your Local Agent
  • Call us 1-800-MYAMFAM

Highlights

  • Customizable policies to fit your unique needs
  • Protection from the unexpected
  • Local agents to help guide you through the insurance policy
  • Resources and inspiration to help you pursue your dreams fearlessly
  • 24/7 assistance and customer care

Profiles


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
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1-star

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Rated 5 out of 5 stars

All my questions were answered

All my questions were answered, the process was easy and I was able to save money with bundling. Thank you!

February 12, 2026
American Family Insurance logo

Reply from American Family Insurance

We love having the chance to hear directly from our customers. Many thanks!

Rated 5 out of 5 stars

Simple process

The process was simple. The agent knew what questions to ask and provide recommendations when needed.

February 12, 2026
American Family Insurance logo

Reply from American Family Insurance

Thank you for choosing us to protect your dreams! We appreciate your feedback and support.

Rated 5 out of 5 stars

I am a new customer that just joined…

I am a new customer that just joined American Family in February-2026. I was so fortunate to have Marissa Waddleton as my agent. She was so thorough and knowledgeable and answered all of my many questions. I can’t say enough about her sweet spirit and never once did I feel that I was a bother to her. It’s so refreshing to encounter a person like this in the customer service industry. I know that I am in good hands and I am so thankful that I was able to have Marissa’s help.

February 12, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi, thanks for the shout-out! We appreciate your kind words and can't wait to share them with our team! Thank you for being our customer.

Rated 5 out of 5 stars

Pain free insurance

The whole process was pain free.

February 11, 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing feedback from our customers! Thank you for trusting us to protect your dreams, Annie.

Rated 2 out of 5 stars

No notice or anything about policy

No notice or anything about policy change been with the same company since I was 18 years old only to get a 44 dollar a month price hike and high deductible for hail and wind damage going to be looking elsewhere

February 11, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi there. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 3 out of 5 stars

  Unfair Insurance Price Increase

I have been with them for over four years. They were very good to me and gave me a good price too. However, in September 2024, they told me that the price had gone up and everything was doubled. For example, I was paying $111 for home insurance, and they increased it to $211.
I trusted them and did not shop around for over a year. Then a friend told me about another company. When I switched, I found that I am now paying $120 for the same coverage.
I feel like they have been cheating me.:(

February 27, 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Hello. We appreciate you reaching out with your feedback. If you have questions, we recommend contacting 1-800-MYAMFAM for further assistance. Thank you.

Rated 5 out of 5 stars

Details and Follow up

Details and Follow up! Excellent

February 7, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi Steve! Thanks for being our customer. We appreciate your feedback!

Rated 5 out of 5 stars

Jonee Bauer AmFam Agent -- Excellent!

The Jonee Bauer American Family Insurance Agency really helped us straighten out a mess from a prior agent we had been working with. She not only updated all of our policies, ensured that we had all of the recommended coverage levels, but she also saved us significant money each year from the updates!

January 29, 2026
American Family Insurance logo

Reply from American Family Insurance

The fact you've taken a moment out of your day to share your experience with us has made our day! Thank you for choosing us to protect your dreams.

Rated 5 out of 5 stars

I've been a client since 1997

I've been a client since 1997. Never had any problems.

February 7, 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from customers like you, Deanna! Thanks for taking a few minutes to share your experience with us.

Rated 5 out of 5 stars

Condo renewal

My insurance company contacted me 60 days prior to my condo insurance being no longer available. Thanks to Dan and Nikki Dan Stukenberg
at AMERICAN FAMILY INSURANCE AMERICAN FAMILY INSURANCE, everything got sorted out in time to meet my renewal. They are a wonderful agency. Any time I call, I get immediate answers. Great people.

February 5, 2026
American Family Insurance logo

Reply from American Family Insurance

We're so grateful for your feedback. Thank you for taking a moment out of your day to get back to us, June!

Rated 5 out of 5 stars

Todd and others are very friendly and…

Todd and others are very friendly and treat me with respect. I have been with this office back to when Travis Prater was there. Always good service and best price around.

December 20, 2025
American Family Insurance logo

Reply from American Family Insurance

Thank you for trusting us to protect your dreams, Deanna. We appreciate you and your feedback!

Rated 5 out of 5 stars

Zachary Bough is GREAT

Our agent Zachary Bough is GREAT! Best experience we've had with an insurance agent. Highly recommend!

February 7, 2026
American Family Insurance logo

Reply from American Family Insurance

Your dreams are worth protecting, thank you for choosing us to help you! We appreciate your feedback.

Rated 5 out of 5 stars

Always a great experience with Sam

Always a great experience with Sam! She has kept up with me for my insurance needs even when I wasn’t with AmFam for vehicle insurance. This made me feel like my business mattered and so did I. Thank you Sam for all the amazing work you do.

February 7, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi Claudia! We appreciate you sharing your feedback with us and we're glad to know it was a good experience. Thank you!

Rated 5 out of 5 stars

Tyler helped me immediately and got…

Tyler helped me immediately and got everything done.

February 7, 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

Good Agent ….

Good Agent ….. good service god company

February 7, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi Do! We appreciate you sharing your feedback with us and we're glad to know it was a good experience. Thank you!

Rated 5 out of 5 stars

Dave and his team are the best I’ve run…

Dave and his team are the best I’ve run across. I’m a mortgage broker so have a ton of interaction with insurance companies.

December 24, 2025
American Family Insurance logo

Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

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