Appliances Direct Reviews 

152,633
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 19,346 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the smooth ordering process and excellent service, highlighting the helpfulness and professionalism of the staff. Many people appreciate the quick and efficient delivery, with drivers often assisting with placement and removal of old appliances. Reviewers also note the timely communication, including updates and calls before arrival, and a good range of products at competitive prices. However, some customers noted issues with delivery, experiencing significant delays, missed appointments, or complete failures to deliver items. A few other people also felt that products occasionally developed faults within the first year or were damaged upon arrival. Additionally, some reviewers mentioned problems with installation services, where drivers were unable or unwilling to complete the setup of appliances as expected.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, praising the quick and efficient... See more

Product

Users describe ambiguous interactions with product, with many praising the excellent value, good range, and... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and efficient experiences from... See more

Order

Customers had positive experiences with order, praising the ease of the ordering process and the efficiency... See more

Staff

Reviewers highlight positive aspects of staff, frequently praising drivers and collection desk personnel for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

item has good reviews, very reasonable price. Ordering and delivery all excellent. But question as usual is: 'will I still be rating the product and supplier as good/very good in 3,6 and 12 months'ti... See more

Company replied

Rated 4 out of 5 stars

We found Appliances Direct online and chose to get an induction hob from them. It arrived next day ( free delivery) and was well packaged. I have put 4* and not 5 because of the surprise phone ca... See more

Company replied

Rated 5 out of 5 stars

I looked around for a good deal on a washing machine and found best price here. Although available delivery dates were not immediate - about 14 days (The date I was looking at became unavailable in th... See more

Company replied

Rated 5 out of 5 stars

Absolutely love the look & all the Boss BBQ can do 🎉comes with a good quality free cover too 👏 As some others have commented it is slightly flimsy, you only really notice it when wheeling it in... See more

Company replied


Company details

  1. Appliance Store
  2. Cell Phone Store
  3. Computer and Accessories Store
  4. Electronics Store
  5. TV store

Written by the company

We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.

Appliances Direct

Written by the company

Returns
Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
We do installation
Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
Environmentally aware
We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
1,000,000+ happy customers
We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
Contact
Got a question? We’re always happy to help 03300 412 271

Contact info

Check out our latest deals

Discover the top brands at the best prices

4.3

Excellent

TrustScore 4.5 out of 5

153K reviews

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4.3

All reviews

(152,633)

19,076 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
Appliances Direct logo

Reply from Appliances Direct

Thank you for taking the time to share your experience! We're delighted to hear that your order arrived earlier than expected. We strive to provide efficient service to all our customers. If you're in need of any other appliances, do check out our range at Laptops Direct for a great selection.
Warm regards,
Lee

Rated 5 out of 5 stars

arrive ontime in good order cant…

arrive ontime in good order cant complain, will be using again

July 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for your positive feedback! We are delighted to hear that your order arrived on time and in good condition. We look forward to serving you again in the future. If you have any more appliance needs, feel free to check out Laptops Direct for a wide range of options.

Best regards,

Lee

Rated 5 out of 5 stars

Perfect

Fantastic Delivery Service, ordering was straight forward and delivered to the point I needed it without any issues. Thanks

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for your positive feedback! We're delighted to hear that you had a fantastic delivery service and that ordering was straightforward for you. It's great to know that your items were delivered to the right point without any issues. If you need anything else in the future, feel free to reach out.

Best regards,

Lee

Rated 5 out of 5 stars

Very helpful and efficient service

I tried calling other companies who did not answer the phone or call back. Iqbal answered immediately and was very helpful and gave very clear information explaining the ordering process very clearly. I ordered an AC indoor and outdoor unit which arrived the next day. I am very pleased with the very friendly and efficient service I received.

July 18, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

We are delighted to hear about your positive experience with Iqbal! It's fantastic to know that you found the ordering process clear and that your AC units arrived promptly. Providing friendly and efficient service is a top priority for us at Appliances Direct.

If you ever need assistance with any other electronic appliances, we recommend checking out our sister brand Laptops Direct for a wide range of laptops and tech products.

Best regards,

Lee

Rated 4 out of 5 stars
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We're glad to hear that you found your experience with us easy and professional. If you ever need any more appliances, feel free to check out Laptops Direct for a wide selection of laptops and tech products.
Take care!
Lee

Rated 1 out of 5 stars

12 weeks of stress, extra costs and a product I never wanted

After almost 12 weeks, this has finally come to an end, but it has been the worst online shopping experience I have ever had in the UK.
I originally purchased an Elica NikolaTesla Alpha. What followed was three replacement units that arrived damaged, with missing parts, failed deliveries, repeated collections, electricians booked multiple times, days off work and constant delays. Throughout the process I was repeatedly told that none of this was anybody’s fault.
The most shocking part came after around 10 weeks, when I was told that if another Alpha arrived damaged or incomplete, they would not replace it again, because they had ongoing issues with this particular model. My question is simple: if you know there are ongoing issues with this model, why are you still selling it and putting other customers through the same experience?
With no realistic alternative, I felt forced to accept a TurboAir Impulso, a lower specification hob that I never wanted. By that time it was around £200 more expensive than when I originally bought my Alpha.
Then I discovered that the Impulso did not include the carbon filters or the recirculation kit required for my installation. I had to spend approximately £220 on the ventilation kit and another £220 on the carbon filters just to complete the installation.
The result is that a purchase which should have cost me around £950 for the Alpha has ended up costing me around £1,400 for a hob I never wanted in the first place.
The only positive thing I can say is that Appliances Direct did continue replying to my emails. However, that does not make up for 12 weeks of stress, wasted time, additional costs and repeated problems.
Please be extremely careful if you are considering purchasing the Elica NikolaTesla Alpha from this retailer. My experience suggests there are known issues with this model, yet it continues to be sold.
This has been, without question, the worst online shopping experience I have ever had.

July 24, 2026
Unprompted review
Rated 5 out of 5 stars

Courteous young men delivered our…

Courteous young men delivered our appliance on time. Very pleased with whole experience from ordering to delivery.

July 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are delighted to hear that our delivery team provided excellent service and that you were satisfied with the entire process from ordering to delivery. If you ever need any more appliances, feel free to check out our range at Laptops Direct.
Best regards,
Ivy

Rated 1 out of 5 stars

There is a lot that went wrong:

There is a lot that went wrong:

1. We had purchased an aircon unit in 2024, along with extended warranty. It stopped working during the worst heat wave in UK.

2. When we got in touch with them, they said there is no warranty so nothing can be done. I found the purchase receipt and showed it to them, there was extra 3 years of warranty purchased, they apologised and opened a case.

4.For weeks, we kept going back and forth and they kept refusing to act on the warranty, saying that its customer's fault. Kept patronising me, saying you should have known certain information, when it was never mentioned to us during the communication. When i threatened to go to consumer ombudsman, they asked me for another video and then agreed to collect the item.

5. After collecting the item, i just got an email saying the item has been collected and we will be in touch. 3 weeks passed, no update, no information. I called again and was told, we tried to call you but it went to voicemail, which was not true. I challenged them saying, why couldnt you send me an email? They couldnt justify and said we apologise.
The customer service agent provided me with a few options and i chose the refund one. I was told the manager would authorise it and call you the following day since there is no manager available today.

6. I didnt get any call the following day so i decided to call myself, the new agent tells me there is nothing regarding a manager calling you back and i will take the complaint because the manager cannot call you back.

The worst heatwave in UK, we had to go through without the aircon because of all this, so purchase any products from them, especially air cons, at your own risk.

July 24, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered a fridge freezer people from…keep away from appliances direct

Ordered a fridge freezer people from appliances direct had it 2 weeks and only even frosting my ice lollies all soggy they are not getting in touch with me people passs this on tho people keep well away from appliances direct they say they need more detail well all ya need is the fridge freezer my order number here it is 57330080 Steven Atkinson Acklam road Middlesbrough the fridge is a black fridge master what is rubbish people they contacted me back said or sorry contact Hisense and tell them not us who you purchased the fridge freezer from lol ya what if it was curry’s or Argos with it been only 14 days it would of been swapped a week ago has I’ve offered to pay more money for a better fridge freezer my other fridge freezer from curry lasted me 17 years people decent excellent t quality well appliances Direct’s is faulty and my ice 🧊 lollies are soggy after 13 days lol keep away people trust me use curry’s or Argos or John Lewis these will take the goods back of you if there faulty no problem applaliancs direct still not been to collect or even contact me saying they are coming to swap the fridge freezer not even 1 star ⭐ half of star id say for the treatment of me terrible 😢

July 24, 2026
Unprompted review
Rated 5 out of 5 stars

The right product (dessicant…

The right product (dessicant dehumidifier) at an excellent price, easy to order and great delivery via DPD.
THANK YOU

July 23, 2026
Appliances Direct logo

Reply from Appliances Direct

Dear Customer,

We are thrilled to hear that you found the right product, the dessicant dehumidifier, at an excellent price on our website. It's fantastic to know that your ordering process was easy and that you had a great delivery experience with DPD.

Thank you for choosing us for your purchase!

Best regards,

Mark

Rated 5 out of 5 stars

Kept me informed on delivery

Kept me informed on delivery. Delivery person helpful and carried package to my flat door.

July 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that our delivery service kept you informed and that the delivery person was helpful in carrying the package to your flat door. If you ever need any more appliances, don't hesitate to check out Laptops Direct for a great selection of tech products.
Best regards,
Lee

Rated 5 out of 5 stars

Good experience thanks

Good experience thanks. Arrived in the allotted window that was notified. Friendly driver and nice fridge/freezer.

July 21, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your fridge/freezer arrived within the notified window, and that you found the driver friendly. Enjoy your new appliance! If you ever need laptops, we recommend visiting Laptops Direct for a great selection.
Best regards,
Lee

Rated 5 out of 5 stars

Excellent speedy service

Excellent speedy service. Burner perfect and good value.

July 23, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We're delighted to hear that you received excellent and speedy service from us. It's great to know that the burner you purchased is perfect and offers good value for money. If you're ever in need of other electronic products, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Ivy

Rated 5 out of 5 stars

Washing machine

Very helpful, could arrange delivery on a convenient date for me. Delivery time was confirmed 1/2 hour before so no waiting around all day.

July 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found our delivery service helpful and convenient. It's great to know that the delivery time confirmation made the process smoother for you. If you ever need any more appliances, we recommend visiting Laptops Direct for a wide range of laptop options.
Best regards,
Ivy

Rated 5 out of 5 stars

Great price..

Great price... excellent delivery options....easy to talk to when contacted....polite delivery driver...will definitely be using them again.

July 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your fantastic feedback! We are thrilled to hear that you had a positive experience with us, from the great price to the excellent delivery options and polite delivery driver. We look forward to serving you again in the future.

Best regards,
Lee

Rated 5 out of 5 stars

Prompt delivery with polite delivery…

Prompt delivery with polite delivery man.

July 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your delivery was prompt and that the delivery man was polite. We strive to provide excellent service from start to finish. If you need any more appliances, feel free to check out Laptops Direct for a wide range of products.
Best regards,

Lee

Rated 1 out of 5 stars

Two small products, nine weeks!!

I ordered two products which took 9 weeks to be delivered😵‍💫when I had a delivery date one product turned up at one time and the other at another, so over all disappointed.

July 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Darren,

Thank you for your review.

Please accept our sincere apologies for the lengthy delay in receiving your order and for the inconvenience of your products arriving separately. We understand how disappointing this might have been.

We continually review customer feedback to help improve our service, and your comments will be shared with the relevant teams.

Kind Regards,
Dyann

Rated 1 out of 5 stars

I have not received my cooker as the…

I have not received my cooker as the delivery company cancelled my delivery, no fault of appliances direct. I have rescheduled for next week but the gas engineer I hired can not now fit for another two or more weeks

July 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Denise,

Thank you for your review.

Please accept our sincere apologies for the delay in your cooker delivery following the courier cancelling your delivery. We appreciate how frustrating this must have been, particularly with the knock-on impact of having to rearrange your gas engineer. However, we do not recommend booking any third-party contractors before you have received your delivery.​

We regularly review customer feedback to identify where improvements can be made, and your comments will be shared with the relevant teams.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Replacement Dishwasher…

New dishwasher arrived as detailed was the correct item and fitted with no trouble.

July 23, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your new dishwasher arrived as expected, was the correct item, and fitted with no trouble. If you ever need any more appliances, feel free to check out our range at Laptops Direct for more options.
Lee

Rated 5 out of 5 stars
Appliances Direct logo

Reply from Appliances Direct

Thank you for the positive feedback on our efficient and fast service! We're thrilled to hear that we were able to meet your expectations. If you're in need of any laptops, feel free to check out Laptops Direct for a wide selection of options.
Best regards,
Mark

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