Aviva Reviews 

62,134
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 12,820 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing competitive and fair, often securing policies at a good value. Many people praised the online process and website, describing them as easy to use, straightforward, and quick to navigate, making the overall user experience smooth and efficient. However, some customers noted challenges with service and customer support. A few reviewers expressed frustration with the difficulty of speaking to a real person, finding the online-only approach insufficient. Others reported issues with the online platform being clunky or tricky to navigate, sometimes encountering technical problems. Additionally, some people mentioned that renewal quotes were significantly higher or not always the most competitive.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive and reasonable quotes... See more

User experience

People report positive experiences with user experience, finding the process straightforward, easy to follow,... See more

Website

Customers had positive experiences with the website, finding it easy to navigate and use for obtaining quotes... See more

Service

Consumers find service to be ambiguous, with many reviewers expressing satisfaction with the speed and ease... See more

Customer service

Users describe ambiguous interactions with customer service, with many reporting significant dissatisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I got my policy off a comparison site. After I paid it, it said check your details when I did, I found 2 mistakes which I new I had put right before I completed my insurance. If took 2 days trying... See more

Company replied

Rated 4 out of 5 stars

The website application form (transferred from Confused.com) was easy to complete, explained terms well and easy to navigate. However it was a bit clunky at times and removed me on two occasions such... See more

Rated 4 out of 5 stars

i hate doing these insurance things online. it seemed to go smoothly though. hopefully i am actually insured to the standard of my last insurer NFU,for less money than they wanted to charge me this ye... See more

Rated 4 out of 5 stars

Quite easy to use website, gave a reasonable quote for car insurance with a lot of things automatically covered , the excess in case if accident was not excessive, all in all I got a good quote . The... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

62K reviews

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1-star

Asks customers to review

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4.3

All reviews

(62,134)

12,444 reviews in the last 12 months

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Rated 3 out of 5 stars

I had an issue with my NCD when…

I had an issue with my NCD when transferring from my previous company. It was hard to negotiate through the online portal and I was going round in circles. I spent days trying to resolve the issue. It was only when I insisted to deal with people that my problem was solved well done avo-team. However even then it took nearly a week and then I still received a warning note which must have crossed over after the problem was resolved. It w outdoor have been so much easier to have been able to speak to someone personally.

July 3, 2026
Aviva logo

Reply from Aviva

Hi Marisa, thanks for sharing this with us here. We're sorry this wasn't as smooth as we'd have expected, but we appreciate your patience whilst the team go this sorted 🤝

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 4 out of 5 stars

Quite easy to use website

Quite easy to use website, gave a reasonable quote for car insurance with a lot of things automatically covered , the excess in case if accident was not excessive, all in all I got a good quote . The only reason I gave 4 not 5 is because it's all on line and couldn't speak to a person

July 12, 2026
Rated 2 out of 5 stars

Absolute shambles

Absolute shambles.
My husband has been trying to claim his work pension since April.
Numerous phone calls result in nothing, no paperwork sent, despite assurances it would be.
No further forward after FOUR MONTHS.
How can a company be allowed to withhold someone's pension that they've worked hard for???

July 15, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Joanne, thanks for sharing this with us, we're sorry for the trouble your husband has faced with his Pension.
So we can help ensure he's in the best hands to investigate this further, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 168123

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Wrongly took £185 after cancelling policy

After cancelling my insurance they wrongly took out another payment and told me that it’s my fault and that I should cancel the direct debit with my bank. They won’t refund my money they said.

July 14, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi, thanks for feeding this back to us, this certainly is concerning to hear. We'd love the chance to investigate this further, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Be prepared

Phoned today about my pension and after 90 mins later and being passed around numerous departments, my head was frazzled, made to feel like I couldn’t touch my money and that’s why I was messed about
Shocking

July 14, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi David, thanks for sharing this with us, we're sorry to hear about your experience.
This isn't to our usual high standards, if there's anything we can do to help, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 3 out of 5 stars

Poor customer service

The amount of effort it took to insure my car was ridiculous. I was told that I would be phoned back in 48 hours maximum no call and I had to call them again, poor service although their price was good

July 13, 2026
Aviva logo

Reply from Aviva

Hi Robert, thanks for feeding this back to us. We're sorry to hear things weren't at the standard we'd expect 🤝
We appreciate your review, and are proud to welcome you on board, we'll be there when you need us.

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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