Aviva Reviews 

65,275
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 13,805 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the digital platform is exceptionally straightforward to navigate, making the process of purchasing and setting up new policies fast and entirely trouble-free. Many consumers also appreciate finding very competitive prices and securing decent financial savings on their insurance coverage compared to alternative providers in the market. Some reviewers were not happy with the support team, noting significant difficulties in trying to speak directly to a human agent and experiencing frustratingly slow response times. Additionally, a few individuals encountered unexpected premium increases upon renewal and faced minor complications when attempting to manage their policy accounts.

What people talk about most

Price

Reviewers mention positive feedback about price, noting that policies are often much cheaper than their... See more

User experience

People report positive experiences regarding user experience, highlighting a well-organised website that is... See more

Website

Clients share satisfaction regarding the website, frequently noting that details are very well laid out... See more

Service

Customers had ambiguous experiences with service, as many reviewers praised the fast, efficient policy setup... See more

Customer service

Users describe ambiguous interactions with customer service, as experiences vary significantly across... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Fast Easy way to take out a new motor insurance policy. My only issue was, I coudn't take it out on my phone due to a bank authentication error, and had to use my computer - after speaking to customer... See more

Rated 4 out of 5 stars

I've been with Aviva for a few years now and they continue to be competitive. They are not the cheapest out there but in my humble opinion they offer good value for money. I've not had to make a cla... See more

Rated 4 out of 5 stars

I would have given a 5 star rating but it was difficult to speak to an agent and I got my quote in the middle of August not knowing exactly the start date and was informed to change before buying the... See more

Company replied

Rated 4 out of 5 stars

Hastings Direct attempted to increase my premium despite no claim for 25+ years (with various companies). Not likely. Aviva gave sub £100 cover so went with them.


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

65K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(65,275)

13,671 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

The first year I was with Aviva

The first year I was with Aviva, no claims, no problems but as I changed address and my policy had run out, they want to charge me £300 for no other reason than their Greed.
The renewal price was double what I had paid for the first year.
A totally despicable way to treat customers just because of company Greed.

September 14, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Sam, thanks for insuring with us the past year. We're sorry your renewal this time hasn't been as competitive as we'd have liked, this will be rated on a number of factors each year.

If you'd like to discuss this further, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 4 out of 5 stars

Reasonable price considering how…

Reasonable price considering how expensive everything is these days.
Easy to set up new insurance online, only trouble I had is logging online and on the app because I share my email with my partner and she has a aviva policy as well and that caused a lot of problems with online account. Real headaches and a lot of time wasted trying to fix the problem.

September 21, 2026
Rated 1 out of 5 stars

A tree fell on my car at the beginning…

A tree fell on my car at the beginning of June. My car still hasn’t been repaired.
Aviva told me I had to use one of their repairers so I duly took my car to the closest one and they sent an estimate to Aviva. I waited and waited and eventually found out Aviva had cancelled the original repairer and passed my case to central claims who had done nothing. Having been passed from pillar to post I have the name of a new repairer who has submitted an estimate to Aviva from photos. I have no idea what the repairer is going to do to the car or how much it’s going to cost. The repair was eventually scheduled for this Monday and then reschedule to tomorrow due to courtesy car issues and today I was told it may be rescheduled again as they haven’t yet gone through the process of taking my driving license details.

June 8, 2026
Unprompted review
Aviva logo

Reply from Aviva

Thank you for sharing your experience ⭐

We can understand why this has been so frustrating. Having a tree fall on your car is stressful enough, but waiting since June for repairs, while being passed between different teams and repairers, would understandably leave you feeling let down and uncertain about what's happening next.

It's clear that you've had to spend a lot of time chasing updates, only to find that your claim had been moved without your knowledge and progress hadn't been made as expected. We also hear your concerns about not having clear information on the repair plan, estimated costs or timescales, and then facing further delays around the courtesy car and booking arrangements.

When a vehicle is off the road, clear communication and joined-up handling are so important. Your feedback highlights how frustrating it can be when those things don't come together as they should. Thank you for taking the time to share your experience.

If you need to contact us. Please send us a private message on Facebook - just search for Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help connect you with the right team. Just provide the reference: **180007**

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Initial Experience with Aviva

Aviva has really good software interfaces, easy to use, software was smart enough to check out our no claims with no hassle for customers. Never used Aviva before, so far very good experience

September 20, 2026
Rated 3 out of 5 stars

Been with yourselves for 2 years and this is how you treat loyalty

Been with yourselves for 2 years . Got renewal , went on comparison site. Exactly the same policy cheaper. Absolutely no loyalty for customers.
I have for the new policy at the cheaper price, very disappointed with you .

I would also like to add in response to the feedback. The policy I've taken out is the exact same you were offering me , same benefits etc

September 21, 2026
Aviva logo

Reply from Aviva

Thank you for sharing your experience ⭐

We can understand why you're disappointed. After being with us for two years, finding a policy at a lower price through a comparison site would naturally leave you questioning the value of staying put.

We do offer different types of policies through price comparison websites, which can offer different levels of cover and service provided. These can vary in price due to these factors. However, we appreciate that from your perspective you'd expect loyalty to count for something.

Thank you for taking the time to share your feedback.

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look