Aviva Reviews 

62,094
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 12,845 reviews, reviewers overwhelmingly had a great experience with this company. Customers are very satisfied, often finding competitive pricing that offers significant savings. People consistently praise the online process and website as easy to use, straightforward, and simple to navigate, appreciating clear information for efficient policy setup and renewal. However, some people were dissatisfied with aspects of the service. Reviewers occasionally reported difficulties reaching customer support, encountering long hold times or unexpected closures. Others found the online process challenging or experienced technical issues. Additionally, some customers noted that direct quotes were considerably more expensive than those found via comparison sites.

What people talk about most

Price

Users describe positive interactions with price, often finding competitive quotes that beat renewal offers... See more

User experience

People report positive experiences with user experience, finding the system easy to use and straightforward... See more

Website

Customers consistently note positive experiences with website, finding it easy to use and navigate for tasks... See more

Service

Clients share ambiguous opinions on service, with many reviewers praising the ease of use for tasks like... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with many expressing significant frustration... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Whilst taking out this new policy I did at first find it a little daunting completing the questions, but as the process and questions continued it got easier. Would still have preferred a human voice... See more

Rated 4 out of 5 stars

Good cover for the premium. Web site (forms) straightforward to complete but .... There's no list of info required before you start, so be prepared for details you've forgotten and allow time for r... See more

Rated 4 out of 5 stars

Good price, ability to drive other cars. On the negative side the closing time of 3pm for the phone line on Saturday was a problem for me. I think this is too early for a major insurance company on... See more

Rated 4 out of 5 stars

How to rate a company that gave very poor service and then gradually corrected it to exceptional service - 4* seems appropriate. This is too long a tale to write the details. I tried to make a withd... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

62K reviews

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4.3

All reviews

(62,094)

12,417 reviews in the last 12 months

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Rated 1 out of 5 stars

Rude, unhelpful, not interested & Expensive - shop around

Our renewal came up and was a lot more expensive than before. Looked for alternative home insurance and found one that was £153 cheaper! Went back to Aviva to let them know we will not be renewing. Very rude and unhelpful lady on the chat told me our policy was not set to auto renew and I didn’t have to let her know. I explained their website informs you to do that. Still very uninterested I was told again that we did not opt for auto renewal. Wow, I am grateful I newer had to claim if that is the customer service you get. Shocked to say the least. Not even trying to help or offer a cheaper quote.

July 16, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Elizabeth, thanks for sharing your experience. We're sorry to hear your renewal wasn't competitive this year, we appreciate this is disappointing.
Your feedback is very important to us, and if you need anything in future, please do get in touch 🤝

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

The claims team is not performing…

The claims team is not performing competently. I called four times to try to speak with a human, but I kept getting directed online by an automated voice. Eventually, I managed to reach a person who said it was not their department and offered to transfer me. However, when they pressed the button, I was informed that this number is no longer in use, and then the call ended. This experience has been absolutely frustrating. This is the worst customer service I have ever encountered.

I have had car insurance for over 40 years and have never made a claim. I could have purchased two brand new BMWs with the amount of insurance I've paid, and this is the service I receive when I actually need assistance. It’s truly disgusting.

July 16, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Phillip, thanks for raising this with us here, we're sorry to hear of the trouble you've faced reaching out claims team 🤝
We'd love to help get you in the best hands to investigate this further, If you need to contact us. Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 168370

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

This company has done Deception.on me…

This company has done Deception.on me they are dishonest. And their staff are very rude.and trained..to drag the time out.not even wroth.one star.l have not finished with them yet.they are not going to get away with it.L.Brown.

March 13, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Linda, thanks for reaching out and sharing this with us. We're sorry to hear of the difficulties you've faced with this.
It's not the experience we want for our customers, if you need to contact us. Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 168369

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Not great service

Not great service
Will take 3 years of your money but cant help you when you need it! Callback assist does not work either so no point selecting an option for that!
Team Leaders dont call back either!

July 15, 2026
Aviva logo

Reply from Aviva

Hi Janice, sorry to hear you're having some trouble reaching our team.
We appreciate this has been difficult, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Well I have to give one star cause not…

Well I have to give one star cause not able to give zero. This company is the worst insurance company I have ever been with. By car was wrote off while it was parked up and I was in bed. I deliberately took out a courtesy car option because of my ongoing medical conditions and problems. I explained this and because the other driver wasn’t insured they won’t supply me with one. I’m not interested in the third party I pay extra for the courtesy car option. I gave them all the third party information but it seems I would have to sort the claim myself. Shame on you aviva for leaving vulnerabile customers in trouble I will certainly never take out any type of insurance with you again. My policy was called gold that’s a joke in its self. One very angry customer.
Just had a bog standard reply and nothing changed or no one ringing to keep me updated

July 15, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Rob, thanks for taking the time to raise this with us here. We can see this experience has been far from easy for you, but our claims team will be working hard to get this sorted as soon as possible.

If there's anything else you need at this stage, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

renew quote was higher than new policy…

renew quote was higher than new policy by £60 plus

July 16, 2026
Aviva logo

Reply from Aviva

Hi Dave, thanks for sharing this with us here. If the new quote doesn't exactly match your existing renewal, this would explain the difference in premium.
If you'd like us to check this with you, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Customer service is terrible

Customer service is terrible, just a useless chatbot that doesn't let you speak to a real human. Doesn't understand any questions. Just trying to understand why the website won't give me a quote as it doesn't explain why.

July 16, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Joel, sorry to hear you've faced some trouble getting a quote with us.
You can get in touch with the team directly via our website, or follow the link below 🤝

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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