Exceptional service from Alex at Balfe’s Bikes (Fulham.) As this was my first high-end bike, his knowledge, patience and willingness to help were phenomenal. He made the whole experience easy and en... See more
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See what reviewers are saying
Great help with building a bike by Marcos and the team. Superb job done on the bottom bracket of a 1998 carbon frame and also with the forks. Fantastic knowledge, very helpful. Many thanks.
Wonderful service from the staff in the Fulham shop, very friendly and helpful to me when I picked the bike up. I took my own pedals and they were fitted in an instant. No problems with collection... See more
Great experience buying a bike through the cycle to work scheme. Very knowledgeable team and very patient with lots of questions from me as a beginner into road biking, would highly recommend!
Company details
About Balfe's Bikes - Fulham
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company

- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
592 Fulham Road, Fulham, SW6 5NT, London, United Kingdom
- 020 7731 1700
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Terrible customer service
Good items to purchase in store, customer service not great at all. Wanted to replace the tape on my handlebars, so worker at the store told me to email and they’ll order them in and I can pop in to get them fitted. Simple enough. So I email and they say it’s fine about the tape and to bring my bike in on the Wednesday morning. I bring it in, and nothing in the system about me coming in and no tape. So have to rebook for the Saturday, and go back home. Waste of a journey and time. This time I ordered the tape in store as apparently you can’t do it via email. I get them to confirm they’ll be able to do it on the Saturday, and they say yes. Come in on the saturday and they say the bike will be ready on monday or tuesday. It’s a small job that should take 30 minutes at max? Why do they need 3/4 days? Honestly ridiculous, just full of excuses on why they can’t do it. They then say oh come in the following Saturday we should be able to do it then. Key word should. No guarantee they’ll do it, I would probably come in for the third time and they’ll say oh yeah sorry we’re all busy it will take a few days to get to it. Why take bookings when you can’t stick to the time? If I book my car in for an MOT or service they do it the same day, they don’t say to me oh come back in 3/4 days for it. Avoid this shop. Maybe other branches are better. Just come for accessories but not a service.
Solid work, bit pricey
Solid work, was a bit expensive this time… changed out a few things they changed out last time I think, which is always a bit sus. But they’re good guys, timely and the quality of work is solid.
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Reply from Balfe's Bikes - Fulham
My products were delivered to my local…
My products were delivered to my local atore the next day. Staff member was very friendly and collection was easy and simple.

Reply from Balfe's Bikes - Fulham
Great service
Great service, done as agreed timescale. Fantastic communication from the mechanic and good value for money. Particularly good advising that drivetrain slightly worn and would need replaced in future, but no rush as still ok. Have seen other bike shops rush to replace everything to get costs up. Not Balfes a great approach

Reply from Balfe's Bikes - Fulham
He asked for brake service plus new…
He asked for brake service plus new brakes back and front ... price a bit more than expected and we only go fix front brake.
People say Balfes is the best and I concur
I’ve had friends purchase from balfes, it’s close to me in Fulham so thought I’d give it ago. I was super impressed with Luke and Cormac, so thank you for sharing your knowledge, making the purchasing of the bike straight forward and getting everything setup super quickly.
I took the TCR for a test ride and said to myself nah I don’t need di2’s, next minute i said I’ll take the bike. The front disk brakes have been squeaky and I mentioned this to the workshop, they took a look complimentary (which was a nice gesture) but they are still squeaky under braking so will bring back for another check.
One point of feedback if we are being pedantic is someone whose never used electric gears before; I had left the store with the bike then realised I have no idea there is an app, how to check battery… etc Something super minor but maybe just note that in your user setup/handover.
Overall very impressed and look forward to them looking after the bike with years to come.
Cheers chaps.

Reply from Balfe's Bikes - Fulham
Great range and fantastic service
Great range and fantastic service. Very competent staff!

Reply from Balfe's Bikes - Fulham
Bike to Work Scheme: Great support from both in-store and customer service teams
I recently purchased a Trek Domane SL6 from the Balfes Bikes Fulham store and had a very positive experience overall. There were a couple of issues with scratches on the frame when I came to collect the bike, but the team were very helpful in resolving this quickly and professionally, which I really appreciated.
Oscar, in particular, was outstanding throughout the whole process. He supported me with a test ride, explained all of my options clearly, set the bike up tubeless, and made sure everything was tailored to my needs. His knowledge and guidance made the decision much easier, and I always felt like my questions and requirements were taken seriously.
Darren from the customer services team was also really helpful in ironing out the issues, keeping me updated and ensuring everything was handled smoothly.
The store can be very busy, so there may be a bit of a wait before being seen, but when you do speak to someone you get excellent, knowledgeable service that really makes a difference.
Overall, I’m very happy with my experience and would definitely recommend Balfes Bikes to anyone looking for expert advice and great customer service when buying a bike.

Reply from Balfe's Bikes - Fulham
I put my bike on the Friday and…
I put my bike on the Friday and received a quote on the same day bike back in my home by Monday all repairs and service completed

Reply from Balfe's Bikes - Fulham
Nothings to much trouble.
The staff are friendly and the bike mechanic who helped me was amazing. I am always happy to travel that bit further to take my bike to Balfe's Bikes in Fulham.

Reply from Balfe's Bikes - Fulham

Reply from Balfe's Bikes - Fulham
If only you guys were in Turkey… Y’all…
If only you guys were in Turkey… Y’all were amazing, would definitely come back.

Reply from Balfe's Bikes - Fulham
Balfe’s needs improvement
I’ve visited Balfe’s in both Notting Hill and Fulham multiple times, and unfortunately, my experience has been consistently disappointing. Despite making bookings and setting appointments in advance, there are always delays, and the staff often forget important details.
Considering that they are selling high-end, luxury bikes, I expected a much higher level of service and professionalism. It’s frustrating when you’re investing in premium products but receive disorganized and careless customer service.
Balfe’s really needs to improve their communication and overall customer experience—especially if they want to maintain their reputation in the luxury bike market.

Reply from Balfe's Bikes - Fulham
Get your bike right.
I liked the friendliness of all the staff and that they are all good in their own little field.
And noting to much trouble.

Reply from Balfe's Bikes - Fulham
Really friendly and most importantly…
Really friendly and most importantly honest staff (annoyingly didn’t catch the name of the guy helping me 🙈). I needed some help fitting my new pedals and he was straight on it and even fitted my cleats for me. Lots of brilliant advice on kit and even how to not spend a fortune as a newbie to cycling!
Will definitely be back :)

Reply from Balfe's Bikes - Fulham
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