Great location, car was upgraded to a 4x4. Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate... See more
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Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle. Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain. At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions. Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish. Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.
Contact info
Blikavöllur, 235, Keflavík, Iceland
- 7737070
- blue@bluecarrental.is
- www.bluecarrental.is
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Easy and quick
The pickup and return of the car were really easy and the car was in great shape: it was clean, it was relatively new and it was all in order.
Pickup took less than 5 minutes and was really close to the airport.
Single downside - but this is Iceland - that it was expensive...
Best rental of my life
Easy booking and pickup
Easy booking and pickup, car was reliable and everything was as advertised.
The booking was very straightforward…
The booking was very straightforward and clear. Pickup was effortless by grabbing it from the a lock box. The return only took a few minutes by checking if there were any open tickets by the friendly staff.
Its a nice and freindly staff fast…
Its a nice and freindly staff fast working no complains at all
Our Reliable Icelander
We had a great experience with Blue Car Rental from start to finish. The booking and pick-up process was quick and very smooth, and we really appreciated the flexibility of the staff — we were able to collect the car around two hours earlier than originally planned without any unnecessary complications.
We also chose the full insurance option, which gave us great peace of mind while travelling around Iceland.
Our Suzuki Vitara, which we quickly nicknamed “Tadek”, became a real member of our travel team. We drove around 2,500 km across Iceland, including plenty of gravel roads, hills and changing weather conditions, and the car never let us down. It was clean, fresh and well prepared when we collected it, and most importantly, it proved completely reliable throughout the whole trip.
The only very minor point for improvement would be the rubber on the rear wiper, which could have been in slightly better condition. Apart from that, the car performed perfectly.
After 2,500 km together, Tadek definitely earned the title of our reliable Icelander. :) Thank you Blue Car Rental for being an important part of an unforgettable trip! Blue Car Rental will definitely be our first choice when we return to Iceland for our next adventure.
The car was not the car have booked…
The car was not the car have booked several month early. The kia sportage have not the sane specific Of the Toyota rav4 expecially in the gravel road
Affordable and convenient
We thoroughly enjoyed our road trip around Iceland using a car from Blue Car Rental. The explanation provided at pickup was thorough, the price was more affordable than other companies, and the car was in excellent condition. The response was excellent when I contacted them to inform them that my flight was delayed and the rental time needed to be changed.It was also very convenient that we could pick up the car at the airport and drop it off in Reykjavik.
Good but not painless
There was good communication before arrival on procedures. However, the staff were very cold and rude upon arrival. Took an hour to leave the rental office only after we managed to find one helpful staff member who fixed the problem with the car. Rest of the rental went well. Returning the car was painless.
Excellent Experience
Renting from Blue Car Rental in downtown Reykjavik was a breeze! Excellent experience from start to finish. Booking, pick up and drop off were all seamless and our Kia Sportage was fantastic for 4 adult travellers. We got the exact car we had reserved over 6 months prior to our trip. The car was in excellent condition, spotlessly clean, and extremely comfortable for both the driver and passengers. We accidentally received a parking ticket, but it was resolved quickly and we were fully refunded. We chose full insurance, even in July, as we heard it can be really expensive in Iceland if anything happens to a rental car. After extensive research of other car rental companies, we landed on Blue Car Rental hands down. Would highly recommend renting from Blue Car Rental.
Will Use Again
Pick up and drop off were both a breeze. Great vehicle, great insurance and roadside assistance. They tried to give me a lower level vehicle after I'd paid, but they changed it back when asked.
Toyota Echo to do the ring road
We rented a Toyota Echo to do the ring road. Very confortable for two adults and a lot cheaper on gas than a 4 x 4. Booking process very easy and convenient location near the airport. Happy to support an Icelandic company!
Great vehicle and very friendly staff
Great vehicle and very friendly staff! Highly recommend them.
Exemplary service!!
From the front desk to receiving the car and until returning it, the service has been fantastic. Staff are very accommodating especially with our predicament during our vacation in Iceland.
Convenient car rental
The pricing was clearly communicated during the booking process. The hands-free key locker pickup process was very convenient, and the return was fast and easy. My one complaint is that the car received had a decent amount of exterior damage, including some rust spots and large dents and scratches. I made sure to do a full video walk-around of the car to ensure I didn't get billed for any of the damages, but it didn't get questioned upon return, so they must be tracking it pretty well.
very effective in all the steps of the…
very effective in all the steps of the procedure.
Maybe a little bit more explicit indications on the different insurances
Great service
Great service, easy to access from airport. Would take it again
While there was a bit of a hiccup…
While there was a bit of a hiccup during the pick-up of our rental, the staff were very responsive, and sought to remedy the situation with a couple of alternative options before finally identifying the source of the issue and getting everything back on track. Drop off was a super breeze.
Dacia Duster for 24 days
We rented a Dacia Duster for 24 days. The booking and the self check-in was extremely easy, and the car was quick to locate.
The car served us perfectly on every leg of the journey. Returning it was also very straightforward.
We highly recommend Blue Car Rental and will certainly book with them again for our next visit to Iceland.
Perfect
I chose Blue because of the many positive reviews (in contrast to the many negative ones from the major international providers).
I was not disappointed at all. Everything went perfectly, from picking up the car to returning it.
I would definitely book with Blue again on my next trip to Iceland.
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