Blue Car Rental Iceland Reviews 

4,280
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 2,924 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the vehicle pick-up and drop-off processes are extremely fast, smooth, well-organized, and completely contactless from start to finish. Consumers also point out that the available cars are exceptionally clean, reliable, comfortable, and perfectly equipped for long road trips across the country. Some reviewers were not happy with vehicle maintenance, noting specific issues like worn wiper blades, dirty interiors upon arrival, or unexpected mechanical problems. A few people additionally experienced frustrating vehicle troubles that required prompt roadside assistance or extra attention during their travel itineraries.

What people talk about most

Service

Customers had positive experiences with service, noting that the pickup and dropoff procedures were... See more

Product

Users describe positive interactions with product, noting that the vehicles are generally clean, comfortable,... See more

User experience

Customers consistently note positive experiences with user experience, highlighting seamless online booking... See more

Staff

Consumers find staff to be positive, helpful, and professional throughout the rental process. Reviewers... See more

Quality

Clients share positive opinions on quality, consistently highlighting that vehicles are clean, comfortable,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great location, car was upgraded to a 4x4. Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate... See more

Rated 5 out of 5 stars

I love the “touchless” check-in. Fill out information in advance and you can pick up your car in a jiffy without waiting in line. We’ve rented with Blue Car three times now, and the car has always bee... See more

Rated 5 out of 5 stars

We rented from Blue Car rental twice during our recent visit in Iceland. Self collection was very easy and information was clear. Also easy to return the car both time. We opted for the full insurance... See more

Rated 5 out of 5 stars

A few months before our trip, I compared a few car hire companies, and Blue Car came out on top. The booking process is simple and straightforward. We opted for the comprehensive insurance policy. O... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle. Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain. At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions. Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish. Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4K reviews

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4.8

All reviews

(4,280)

3,139 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Easy and quick

The pickup and return of the car were really easy and the car was in great shape: it was clean, it was relatively new and it was all in order.
Pickup took less than 5 minutes and was really close to the airport.

Single downside - but this is Iceland - that it was expensive...

July 31, 2026
Unprompted review
Rated 5 out of 5 stars

The booking was very straightforward…

The booking was very straightforward and clear. Pickup was effortless by grabbing it from the a lock box. The return only took a few minutes by checking if there were any open tickets by the friendly staff.

June 28, 2026
Unprompted review
Rated 5 out of 5 stars

Our Reliable Icelander

We had a great experience with Blue Car Rental from start to finish. The booking and pick-up process was quick and very smooth, and we really appreciated the flexibility of the staff — we were able to collect the car around two hours earlier than originally planned without any unnecessary complications.

We also chose the full insurance option, which gave us great peace of mind while travelling around Iceland.

Our Suzuki Vitara, which we quickly nicknamed “Tadek”, became a real member of our travel team. We drove around 2,500 km across Iceland, including plenty of gravel roads, hills and changing weather conditions, and the car never let us down. It was clean, fresh and well prepared when we collected it, and most importantly, it proved completely reliable throughout the whole trip.

The only very minor point for improvement would be the rubber on the rear wiper, which could have been in slightly better condition. Apart from that, the car performed perfectly.

After 2,500 km together, Tadek definitely earned the title of our reliable Icelander. :) Thank you Blue Car Rental for being an important part of an unforgettable trip! Blue Car Rental will definitely be our first choice when we return to Iceland for our next adventure.

August 2, 2026
Unprompted review
Rated 5 out of 5 stars

Affordable and convenient

We thoroughly enjoyed our road trip around Iceland using a car from Blue Car Rental. The explanation provided at pickup was thorough, the price was more affordable than other companies, and the car was in excellent condition. The response was excellent when I contacted them to inform them that my flight was delayed and the rental time needed to be changed.It was also very convenient that we could pick up the car at the airport and drop it off in Reykjavik.

July 20, 2026
Unprompted review
Rated 4 out of 5 stars

Good but not painless

There was good communication before arrival on procedures. However, the staff were very cold and rude upon arrival. Took an hour to leave the rental office only after we managed to find one helpful staff member who fixed the problem with the car. Rest of the rental went well. Returning the car was painless.

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Experience

Renting from Blue Car Rental in downtown Reykjavik was a breeze! Excellent experience from start to finish. Booking, pick up and drop off were all seamless and our Kia Sportage was fantastic for 4 adult travellers. We got the exact car we had reserved over 6 months prior to our trip. The car was in excellent condition, spotlessly clean, and extremely comfortable for both the driver and passengers. We accidentally received a parking ticket, but it was resolved quickly and we were fully refunded. We chose full insurance, even in July, as we heard it can be really expensive in Iceland if anything happens to a rental car. After extensive research of other car rental companies, we landed on Blue Car Rental hands down. Would highly recommend renting from Blue Car Rental.

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

Will Use Again

Pick up and drop off were both a breeze. Great vehicle, great insurance and roadside assistance. They tried to give me a lower level vehicle after I'd paid, but they changed it back when asked.

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Toyota Echo to do the ring road

We rented a Toyota Echo to do the ring road. Very confortable for two adults and a lot cheaper on gas than a 4 x 4. Booking process very easy and convenient location near the airport. Happy to support an Icelandic company!

August 9, 2026
Unprompted review
Rated 5 out of 5 stars

Exemplary service!!

From the front desk to receiving the car and until returning it, the service has been fantastic. Staff are very accommodating especially with our predicament during our vacation in Iceland.

August 3, 2026
Unprompted review
Rated 4 out of 5 stars

Convenient car rental

The pricing was clearly communicated during the booking process. The hands-free key locker pickup process was very convenient, and the return was fast and easy. My one complaint is that the car received had a decent amount of exterior damage, including some rust spots and large dents and scratches. I made sure to do a full video walk-around of the car to ensure I didn't get billed for any of the damages, but it didn't get questioned upon return, so they must be tracking it pretty well.

August 16, 2026
Unprompted review
Rated 4 out of 5 stars

While there was a bit of a hiccup…

While there was a bit of a hiccup during the pick-up of our rental, the staff were very responsive, and sought to remedy the situation with a couple of alternative options before finally identifying the source of the issue and getting everything back on track. Drop off was a super breeze.

July 17, 2026
Unprompted review
Rated 5 out of 5 stars

Dacia Duster for 24 days

We rented a Dacia Duster for 24 days. The booking and the self check-in was extremely easy, and the car was quick to locate.
The car served us perfectly on every leg of the journey. Returning it was also very straightforward.
We highly recommend Blue Car Rental and will certainly book with them again for our next visit to Iceland.

July 17, 2026
Unprompted review
Rated 5 out of 5 stars

Perfect

I chose Blue because of the many positive reviews (in contrast to the many negative ones from the major international providers).
I was not disappointed at all. Everything went perfectly, from picking up the car to returning it.
I would definitely book with Blue again on my next trip to Iceland.

August 1, 2026
Unprompted review

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